Connect with us

Social Media

You Are Who You Hang With



people from all walks of life

Ines has had a great discussion going on in her recent post, about social capital. I first learned about building social capital from Bill Lublin at ReBar Chicago.

Recently, I was invited to do a live podcast with Gary Keller and Mariana Wagner on Keller Williams Agent Mountain. The discussion was about getting business from social networking.

Ok, enough name- dropping? Bear with me…

How do “you” use Social Media?

One of the questions Gary asked was about how we use social networking to get business? The point I made in the interview and stand by is getting outside the real estate network to build social relationships.

It is bigger world out there

Isn’t it boring just to talk to folks in our industry?

Just like we blog and farm niche area’s. I feel it is important to get out of the real estate networks and engage with people around “other” parts of our life, and  things we care about.

Many times on some of the social networks I participate on, except for a few blurbs on what I do in my profile, they don’t even know I am a Realtor. I am not a Realtor there, I am a person interested in the same thing in life that they are.

On those social networks, I don’t talk about my listings, the market in Ann Arbor, or anything about the industry. I engage in the purpose of that network. For instance, if I am on Navy Moms then I am connecting with other moms who have sons in the Navy.

No shock that I am conservative in my political beliefs. On conservative networks I don’t talk about my listings etc…. We talk about issues we are concerned about facing our Nation. I have good friends on all those networks, I didn’t know a one of them until I joined and participated.

My point is that those who use social networks effectively are not just hangin’ out with the RE net folks. We are not just Realtors, Lenders, Stagers, we are real life people who have other interests beyond what we do in our careers. I hope.

What do you care about?

There are millions of social networks to join. In April Ning announced there is over 1 Million Social Networks on Ning. ONE MILLION… blows my mind.

I read last night that there is over 20 hours of YouTube videos uploaded every minute. According to FaceBook statics they have over 300 million active users.

If you join a social network and don’t like it just un-join…spend time where you enjoy being and growing and engaging. I’ve un-joined several along the way.

At the root of Social networking is it affords us the opportunity to meet people beyond our local communities. If your not happy, (unlike with your neighbors) you can move.

There is more to social networks than Twitter, Facebook and Linkedin. You are so much more than your career.

If you care to comment I would love to hear where else outside the RE net you are meeting and engaging people.

Flickr Photo Credit

Written by Missy Caulk, Associate Broker at Keller Williams Ann Arbor. Missy is the author of Ann Arbor Real Estate Talk and Blog Ann Arbor, and is also the Director for the Ann Arbor Area Board of Realtors and Member of MLS and Grievance Committee's.

Continue Reading


  1. Joe Loomer

    September 25, 2009 at 12:01 pm – great site for active, retired, and veterans. I’ll bet your young Sailor’s on it too.

    Navy Chief, Navy Pride

  2. Missy Caulk

    September 25, 2009 at 12:44 pm

    Thanks Joe, I will ask him.

  3. Jill Wente

    September 25, 2009 at 1:18 pm


    Is the podcast only accessible to KW agents? I wanted to listen to it but I guess I don’t have the privilege since I don’t hang my license with KW.

  4. Missy Caulk

    September 25, 2009 at 2:36 pm

    I didn’t think so, Jill. I put the link in safari as I usually work in FF and it came up for me, so I “assumed” it was available.
    Let me check.

  5. Matt Dollinger

    September 25, 2009 at 4:16 pm


    AWESOME! God bless you for writing this. I have been touting this for YEARS, written a couple of blog posts about it, and often am quoted saying,

    “The Real Estate Industry is the biggest thing standing in the way of the Real Estate Industry”

    A couple of great people to follow outside the industry:

    David Armano
    Peter Kim
    Greg Verdino
    David Sandusky
    Alecia Hyuck
    Etc. Etc. Etc.

    This is such a great topic Missy, thanks for writing!

  6. MIssy Caulk

    September 25, 2009 at 4:43 pm

    Hi Matt how’s Chicago? I will definately at your recommendation Google these folks and check them out.

  7. J. G. Keating

    September 25, 2009 at 4:45 pm


    This is a great post and soooo true.

    I belong to some very different sites and I enjoy all of them, sometimes my posts tend to overlap and oops sorry for that for those not interested, but that’s who I am. A compilation of different interests.

    I am more than just a Realtor therefore I have more to talk about than just RE. I’m a single mom too and I meet a lot of clients just by engaging in conversations that involve other single moms. I have as much in common with them as I do with other RE agents, if not more!

    Although I really enjoy RE forums I would be foolish to think that my purpose for being there is to solicit clients only, I’m there because I can get industry news, updates and highlights, all of which help to improve my business which hopefully in turn will increase my business.

    But I am so much more than that, as I hope we all are. SM should not only be about soliciting business it should first and foremost be about expressing who you are and what you believe in, the business will follow.

    I could go on and on but I have a question!

    Anyone reading this post need a Realtor?

    I didn’t think so……

    See my point!

  8. Ines Hegedus-Garcia

    September 25, 2009 at 5:06 pm

    @missycaulk – What a cool post – so many people miss the opportunity to join “groups” of like minded individuals and you are right, it’s not only about real estate for God’s sake!

  9. Jeffrey Douglass

    September 25, 2009 at 5:21 pm

    Missy, Such great advice with such a wide world out there to follow outside our industry. You have inspired me to do a better job searching that out – thanks for thinking outside “real estate”.

  10. MIssy Caulk

    September 25, 2009 at 5:37 pm

    J G, good point! Don’t need one right now, but when I do need to refer it is to those I have spoken to and got to know on RE networking sites.

    As the saying goes, people like to do business with those that are like them and they trust.

  11. MIssy Caulk

    September 25, 2009 at 5:40 pm

    Ines, I am sure when you and Rick get together with your Mojitos groups it has nothing to do with RE which proves the point. Hey you even got me to drink a few and take a few shots for your groups.

  12. Missy Caulk

    September 25, 2009 at 5:44 pm

    Jeffrey, glad it inspired you, I have had fun meeting people in different places. Sometimes too much!!

  13. Ines Hegedus-Garcia

    September 25, 2009 at 5:58 pm

    You totally rock Missy and miss not having seen you in a while 🙁

  14. Marjorie Dybec

    September 25, 2009 at 6:03 pm

    I have been debating this very question with my business partner husband for the past week. I FB. He does not. He thinks I should invite my past clients in (more touchpoints with me) and I am resistant. I see all the benefits. But sometimes I want to express a political view or an opinion. I might want to talk about my desire to take a pottery class. I might want to kvetch with my “friends” about bad weather, a stroke of bad luck, or a sour experience. These are things I’m happy sharing with “friends” but maybe would edit from a conversation with past clients and customers. And even with the grouping capabilities of FB, I find it to be largely ALL or nothing.

    Anyway, many in my NYC firm use FB as a marketing tool and a solely professional outlet for discussing RE. I rarely use it that way. I want it to be a way to keep in touch with friends I would have lost touch with had I not joined.

    Anyway, your blog was definitely timely and top of mind.


  15. Christi Borden

    September 25, 2009 at 6:15 pm

    Dear Missy,

    Great post. I enjoy my FB real estate friends and do not mind the occasional listing post or Open House notice but there has got to be more to life than real estate. And if I am bored by it all, so are my non-real estate friends on my network. Twitter is another spam machine and Realtors are the worst. I usually tell people that Twitter is like a HUGE cocktail party and if you simply spam your message without adding value, it is like walking around the party, handing out your card, shaking their had and asking everyone, “Hey, do you need a Realtor?” And some people wonder why they have such a poor response from Social Media. Build the relationship and the business will follow. Thanks again for the article.

  16. Missy Caulk

    September 25, 2009 at 6:21 pm

    Ines I will see you at ReBar San Diego and NAR for a few days. 🙂

    Christi, I never really like HUGE cocktail parties! I have really loved FB more now that I grouped all the friends, family, high school, college and Fans together. Depends on the mood I am in as to who I communicate with and check up on.

  17. tomferry

    September 25, 2009 at 6:41 pm

    See you in SD Missy …

  18. Bob Gibbs

    September 25, 2009 at 6:42 pm

    Great post. I love reconnecting with people whom I have not seen or heard from in awhile. In fact I have recently had lunch with 2 guys from high school who I used to spend alot of time with. I do post my blogs on Facebook and Twitter but I do way more communicating with others about non-real estate related things.

  19. Missy Caulk

    September 25, 2009 at 6:51 pm

    Hi Tom thanks for posting this on your Facebook fan page. (((grin))) See you soon!

    Bob, alll things in balance. I do send my posts there too, but I also chat it up with friends. The conversations start around things other than Real Estate as I am sure you know!

  20. Bill Lublin

    September 25, 2009 at 7:05 pm

    Missy; Thanks so much for your kind words. You hit the nail on the head when you talk about being who you are with the people who share your interests. That’s where communities grow, and where we can become valued members of the communities we participate in.

    Can’t wait to see you in San Diego again – and your lovely daughters too I hope. Gonna be hard to get presentations going when we’re all busy hugging though! 😉 Got some new ideas around everything social to share – should be fun

  21. Elaine Reese

    September 25, 2009 at 7:14 pm

    Totally agree with what you’ve said. My Twitter & LinkedIn focus is non RE. Has been more beneficial by doing that. Have pretty much dropped AR because of the agent-to-agent griping about other agents, points, comments, etc. I haven’t set up Facebook yet, but it’s on the to-do list because some in my sphere are asking why I’m not there.

    Some of the real estate gurus are just so full of themselves they act like they’re rockstars. It gets tiring … unfollow!

  22. Missy Caulk

    September 25, 2009 at 7:19 pm

    Bill, yes I suspect lots of huggin’ going on! Can’t wait.

    Elaine, I watched your interview on the Columbus (((cough, cough))) station. You did great. What a few days that was, still don’t have my tweet deck set back up. You did great!!

    What are points? Actually, I love AR for the social networking, built lots of social capital there.

  23. Elaine Reese

    September 25, 2009 at 7:35 pm

    Missy, actually the Tweetdeck fix was easy. I went to Control Panel and removed the program. I then downloaded it again from their web site so I could enter a new password. As soon as I put in my Twitter name (ReesesPeanut), it brought up my TD, set up just as it had been. Now as for deleting all those DM’s in the Twitter account, that was a REAL pain.

  24. Teri Lussier

    September 26, 2009 at 12:52 pm


    I’ve been told by local people who only know me through conversations on local blogs, fb, and twitter, that they respect the fact that I’m not there to sell them something first and foremost. I really do care about the city, the people in the city, and that’s a common ground- that’s what they know me as- someone who cares.

  25. Gwen Banta

    September 26, 2009 at 1:43 pm

    You are so right, Missy. That was the point I was trying to make in my blog about “Networking or Notworking.” We limit ourselves in so many ways – by becoming hooked to the computer or to routine social experiences, or by failing to grow our spheres of influence. Thnaks for the reminder.

  26. Missy Caulk

    September 26, 2009 at 1:45 pm

    Elaine, that is what I had to do too. Delete and start over, I just finished setting up my group. But, I had so many failed log on attempts I had to wait.

    Teri, you are awesome!

  27. Missy Caulk

    September 26, 2009 at 1:48 pm

    Marjorie, I have a lot of past clients on FB, but they were just here, I haven’t invited anyone yet. Occassionly I do have a tweet go in to FB and I go opps, but like I said here I most communicate with new people in the different social networking groups that are group specific.

  28. Missy Caulk

    September 26, 2009 at 1:51 pm

    Gwen, I do think some Realtors limit themselves to just RE sites…a whole big world out there. I hope we have other things in life to talk about and network around. My husband is into planes WWII planes and he has lots of connections there, me I could care less about planes. LOL

  29. Ken Brand

    September 27, 2009 at 10:39 am

    It REALLY is all about the people. Everything else is everything else. Well said Missy. Cheers.

Leave a Reply

Your email address will not be published. Required fields are marked *

Social Media

Facebook beta features fresh friendly facade you can try out

(SOCIAL MEDIA) Facebook is trying to change it’s image, literally. They already changed their logo, now is time for a new design you can see in the beta.



facebook beta

After sixteen years in the game, Facebook is getting a facelift. Facebook has been working on a redesign for quite some time and they’re finally starting to roll out a beta. Facebook is taking the rollout slow, so it looks like just a few users are seeing the redesign and the rest of us will have to wait. Want to be among the first to test out the new look? Here’s how you can, maybe, make it happen.

If you are one of the lucky few who has been selected to beta test, then getting the new design should be simple. When you log into your account (as if you ever log out) a pop up will prompt you to try out the new beta. If this doesn’t happen, and you’re still feeling optimistic, then turn your eye to the upper right-hand corner of your screen and look for a button labeled “See Facebook Beta.” Still no button, but want to keep the hope alive? Click the drop-down arrow in the right-hand corner of your screen and see if the Facebook Beta option appears in the dropdown. Nothing yet? Tough luck, kid. You have not been chosen.

If the new design is available to you, then Facebook will offer to give you a tour of the new system. The fresh UI aims to simplify the user experience by making the page less cluttered and easier to navigate. Icons will be sleeker and brighter and it should be easier than ever to access your Messenger conversations. And if you decide that you kind of hate the new design, no big deal. Users will have the option to switch back to the classic design, at least while the redesign is still in beta.

Platform redesigns are always a contentious topic of conversation for users. Twitter, in particular, has seen some user drama over its redesigns through the years. Sometimes a redesign will knock out your favorite feature or make a shortcut you used to take in a workflow pointless. And, honestly, sometimes people just don’t like change. Whatever side of the coin you’re on, let us know how you feel about Facebook’s new look.

Continue Reading

Social Media

Google takes a shot at competing with TikTok, Pinterest videos

(SOCIAL MEDIA) We all love to sit and watch short videos, be they humorous, reactionary, or weird, but here is Googles attempt to get educational with Tangi.



Tangi screenshot

It’s happened to anyone who’s ever been looking online for how-to help… you click on a likely-sounding YouTube video, only to be greeted by an ad you can’t skip, a whole lot of introductory chit-chat, and three minutes of build-up before you finally see exactly what you need to do to handle your would-be DIY hack.

But what if you could get your answer in 60 seconds or less? It’s the concept behind Tangi, a newly released Google app created in the company’s Area 120 incubator by developer Coco Mao.

Variously described as short-form YouTube, video Pinterest, or TikTok for makers, Tangi was inspired by Mao discovering that her “smartphone challenged” parents were using their devices to watch photography and painting tutorials—and developing new hobbies as a result.

She came back to Google and worked with her team to develop Tangi as a place where such how-to inspiration could be more easily found and taken advantage of. “The name is inspired by the words TeAch aNd Give,” she explained as she introduced the app at the end of January. “’Tangible’—things you can make.”

The philosophy behind Tangi means this is hands-on how-to for the crafty club. The time-lapse heavy videos “could quickly get a point across,” Mao said, “something that used to take a long time to learn with just text and images.”

Videos fall into categories of art, cooking, DIY, fashion and beauty, and lifestyle, and are often accompanied by links to recipes or the maker’s blog or Instagram for more information. Some makers don’t quite have the format down pat yet, but most manage to provide a good balance of visual inspiration and a little more information.

And like Pinterest, Tangi can turn into a time-lapsing rabbit hole of its own. I started with a mere 10-second clip on propagating succulents (I’ve been doing it wrong), which led to a minute on “when succulents stretch” (“etiolation” — new vocabulary word!), which led to a succulent cake which led to a conversation heart cake and before I knew it, 20 minutes had gone by and I was watching an exploding heart science Valentine and had washed up at “Yoda one for me.”

While the app has only been out for about a week … and is only available on iOS and the web … it’s already well populated with content from makers and lifestyle bloggers who partnered with Mao’s team during the development process. And though it’s still in closed-beta mode for content creators, users can apply to be on a waitlist to be invited to upload their own work.

There are a few question marks still. No word on when it will be available on Google’s own Android platform, for one thing. While a couple of intrepid contributors are reviewing education apps and dispensing startup advice, its philosophy as stated by team lead Mao may not extend much more beyond the maker and creative fields to include technology and workplace input. And Google doesn’t always support its apps for long.

But it’s fun, simple, and easy on the eyes. As a place to find quick inspiration and direction, Tangi could carve out a niche.

Continue Reading

Social Media

New Reddit policy on impersonation mimics other social media giants

(SOCIAL MEDIA) Reddit is the latest social media company to change their policy to protect against deepfake impersonation, because of the harm they can cause.



impersonation with deepfakes

Reddit is the latest social media company making updates to their rules and policies ahead of the 2020 election. Companies like Facebook, Twitter, and now Reddit are all trying to make the social internet a safer place to receive information.

Reddit’s new policy officially bans impersonation with the goal of handling “bad actors who are trying to manipulate Reddit, particularly are issues of great public significance, like elections.”

Deepfakes have become a key topic of conversation the last few years. In the wake of the mass spreading of misinformation during the 2016 presidential election, users have grown wearier than ever of the information they see online. Deepfakes are no longer a niche subject, but an everyday pain point that technology companies are scrambling to control.

In a statement made on r/redditsecurity, Reddit informed users of the change to website policy stating, “Reddit does not allow content that impersonates individuals or entities in a misleading or deceptive manner. This not only includes using a Reddit account to impersonate someone, but also encompasses things such as domains that mimic others, as well as deepfakes or other manipulated content presented to mislead, or falsely attributed to an individual or entity.”

The platform isn’t trying to make a mass change to it’s often humor driven culture. Parody and satire are still allowed forms of impersonation so long as the joke is obvious. Reddit has vowed to always take context into account when looking at cases of user impersonation.

It’s a good sign for society when popular social platforms start taking their role in controlling the spread of false information seriously. Companies like Reddit are in a position to create real change in the way we spread and consume information about major global events.

What’s unclear is how much man power these companies are putting behind their policies. Reddit ends their statement by pointing users to a report form that users can submit if they or someone else is the victim of impersonation. The question users should be asking is how long would it take to get a response or see action on these reports?

Policy changes are great, but if companies are simply throwing them onto their fine print with no resources behind enforcement then it’s not social change, it’s just legal jargon to protect their ass.

Continue Reading

Our Great Partners

American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!