Recently, I was invited to do a live podcast with Gary Keller and Mariana Wagner on Keller Williams Agent Mountain. The discussion was about getting business from social networking.
Ok, enough name- dropping? Bear with me…
How do “you” use Social Media?
One of the questions Gary asked was about how we use social networking to get business? The point I made in the interview and stand by is getting outside the real estate network to build social relationships.
It is bigger world out there
Isn’t it boring just to talk to folks in our industry?
Just like we blog and farm niche area’s. I feel it is important to get out of the real estate networks and engage with people around “other” parts of our life, and things we care about.
Many times on some of the social networks I participate on, except for a few blurbs on what I do in my profile, they don’t even know I am a Realtor. I am not a Realtor there, I am a person interested in the same thing in life that they are.
On those social networks, I don’t talk about my listings, the market in Ann Arbor, or anything about the industry. I engage in the purpose of that network. For instance, if I am on Navy Moms then I am connecting with other moms who have sons in the Navy.
No shock that I am conservative in my political beliefs. On conservative networks I don’t talk about my listings etc…. We talk about issues we are concerned about facing our Nation. I have good friends on all those networks, I didn’t know a one of them until I joined and participated.
My point is that those who use social networks effectively are not just hangin’ out with the RE net folks. We are not just Realtors, Lenders, Stagers, we are real life people who have other interests beyond what we do in our careers. I hope.
What do you care about?
There are millions of social networks to join. In April Ning announced there is over 1 Million Social Networks on Ning. ONE MILLION… blows my mind.
If you join a social network and don’t like it just un-join…spend time where you enjoy being and growing and engaging. I’ve un-joined several along the way.
At the root of Social networking is it affords us the opportunity to meet people beyond our local communities. If your not happy, (unlike with your neighbors) you can move.
There is more to social networks than Twitter, Facebook and Linkedin. You are so much more than your career.
If you care to comment I would love to hear where else outside the RE net you are meeting and engaging people.