Connect with us

Social Media

You Are Who You Hang With



people from all walks of life

Ines has had a great discussion going on in her recent post, about social capital. I first learned about building social capital from Bill Lublin at ReBar Chicago.

Recently, I was invited to do a live podcast with Gary Keller and Mariana Wagner on Keller Williams Agent Mountain. The discussion was about getting business from social networking.

Ok, enough name- dropping? Bear with me…

How do “you” use Social Media?

One of the questions Gary asked was about how we use social networking to get business? The point I made in the interview and stand by is getting outside the real estate network to build social relationships.

It is bigger world out there

Isn’t it boring just to talk to folks in our industry?

Just like we blog and farm niche area’s. I feel it is important to get out of the real estate networks and engage with people around “other” parts of our life, and  things we care about.

Many times on some of the social networks I participate on, except for a few blurbs on what I do in my profile, they don’t even know I am a Realtor. I am not a Realtor there, I am a person interested in the same thing in life that they are.

On those social networks, I don’t talk about my listings, the market in Ann Arbor, or anything about the industry. I engage in the purpose of that network. For instance, if I am on Navy Moms then I am connecting with other moms who have sons in the Navy.

No shock that I am conservative in my political beliefs. On conservative networks I don’t talk about my listings etc…. We talk about issues we are concerned about facing our Nation. I have good friends on all those networks, I didn’t know a one of them until I joined and participated.

My point is that those who use social networks effectively are not just hangin’ out with the RE net folks. We are not just Realtors, Lenders, Stagers, we are real life people who have other interests beyond what we do in our careers. I hope.

What do you care about?

There are millions of social networks to join. In April Ning announced there is over 1 Million Social Networks on Ning. ONE MILLION… blows my mind.

I read last night that there is over 20 hours of YouTube videos uploaded every minute. According to FaceBook statics they have over 300 million active users.

If you join a social network and don’t like it just un-join…spend time where you enjoy being and growing and engaging. I’ve un-joined several along the way.

At the root of Social networking is it affords us the opportunity to meet people beyond our local communities. If your not happy, (unlike with your neighbors) you can move.

There is more to social networks than Twitter, Facebook and Linkedin. You are so much more than your career.

If you care to comment I would love to hear where else outside the RE net you are meeting and engaging people.

Flickr Photo Credit

Written by Missy Caulk, Associate Broker at Keller Williams Ann Arbor. Missy is the author of Ann Arbor Real Estate Talk and Blog Ann Arbor, and is also the Director for the Ann Arbor Area Board of Realtors and Member of MLS and Grievance Committee's.

Continue Reading


  1. Joe Loomer

    September 25, 2009 at 12:01 pm – great site for active, retired, and veterans. I’ll bet your young Sailor’s on it too.

    Navy Chief, Navy Pride

  2. Missy Caulk

    September 25, 2009 at 12:44 pm

    Thanks Joe, I will ask him.

  3. Jill Wente

    September 25, 2009 at 1:18 pm


    Is the podcast only accessible to KW agents? I wanted to listen to it but I guess I don’t have the privilege since I don’t hang my license with KW.

  4. Missy Caulk

    September 25, 2009 at 2:36 pm

    I didn’t think so, Jill. I put the link in safari as I usually work in FF and it came up for me, so I “assumed” it was available.
    Let me check.

  5. Matt Dollinger

    September 25, 2009 at 4:16 pm


    AWESOME! God bless you for writing this. I have been touting this for YEARS, written a couple of blog posts about it, and often am quoted saying,

    “The Real Estate Industry is the biggest thing standing in the way of the Real Estate Industry”

    A couple of great people to follow outside the industry:

    David Armano
    Peter Kim
    Greg Verdino
    David Sandusky
    Alecia Hyuck
    Etc. Etc. Etc.

    This is such a great topic Missy, thanks for writing!

  6. MIssy Caulk

    September 25, 2009 at 4:43 pm

    Hi Matt how’s Chicago? I will definately at your recommendation Google these folks and check them out.

  7. J. G. Keating

    September 25, 2009 at 4:45 pm


    This is a great post and soooo true.

    I belong to some very different sites and I enjoy all of them, sometimes my posts tend to overlap and oops sorry for that for those not interested, but that’s who I am. A compilation of different interests.

    I am more than just a Realtor therefore I have more to talk about than just RE. I’m a single mom too and I meet a lot of clients just by engaging in conversations that involve other single moms. I have as much in common with them as I do with other RE agents, if not more!

    Although I really enjoy RE forums I would be foolish to think that my purpose for being there is to solicit clients only, I’m there because I can get industry news, updates and highlights, all of which help to improve my business which hopefully in turn will increase my business.

    But I am so much more than that, as I hope we all are. SM should not only be about soliciting business it should first and foremost be about expressing who you are and what you believe in, the business will follow.

    I could go on and on but I have a question!

    Anyone reading this post need a Realtor?

    I didn’t think so……

    See my point!

  8. Ines Hegedus-Garcia

    September 25, 2009 at 5:06 pm

    @missycaulk – What a cool post – so many people miss the opportunity to join “groups” of like minded individuals and you are right, it’s not only about real estate for God’s sake!

  9. Jeffrey Douglass

    September 25, 2009 at 5:21 pm

    Missy, Such great advice with such a wide world out there to follow outside our industry. You have inspired me to do a better job searching that out – thanks for thinking outside “real estate”.

  10. MIssy Caulk

    September 25, 2009 at 5:37 pm

    J G, good point! Don’t need one right now, but when I do need to refer it is to those I have spoken to and got to know on RE networking sites.

    As the saying goes, people like to do business with those that are like them and they trust.

  11. MIssy Caulk

    September 25, 2009 at 5:40 pm

    Ines, I am sure when you and Rick get together with your Mojitos groups it has nothing to do with RE which proves the point. Hey you even got me to drink a few and take a few shots for your groups.

  12. Missy Caulk

    September 25, 2009 at 5:44 pm

    Jeffrey, glad it inspired you, I have had fun meeting people in different places. Sometimes too much!!

  13. Ines Hegedus-Garcia

    September 25, 2009 at 5:58 pm

    You totally rock Missy and miss not having seen you in a while 🙁

  14. Marjorie Dybec

    September 25, 2009 at 6:03 pm

    I have been debating this very question with my business partner husband for the past week. I FB. He does not. He thinks I should invite my past clients in (more touchpoints with me) and I am resistant. I see all the benefits. But sometimes I want to express a political view or an opinion. I might want to talk about my desire to take a pottery class. I might want to kvetch with my “friends” about bad weather, a stroke of bad luck, or a sour experience. These are things I’m happy sharing with “friends” but maybe would edit from a conversation with past clients and customers. And even with the grouping capabilities of FB, I find it to be largely ALL or nothing.

    Anyway, many in my NYC firm use FB as a marketing tool and a solely professional outlet for discussing RE. I rarely use it that way. I want it to be a way to keep in touch with friends I would have lost touch with had I not joined.

    Anyway, your blog was definitely timely and top of mind.


  15. Christi Borden

    September 25, 2009 at 6:15 pm

    Dear Missy,

    Great post. I enjoy my FB real estate friends and do not mind the occasional listing post or Open House notice but there has got to be more to life than real estate. And if I am bored by it all, so are my non-real estate friends on my network. Twitter is another spam machine and Realtors are the worst. I usually tell people that Twitter is like a HUGE cocktail party and if you simply spam your message without adding value, it is like walking around the party, handing out your card, shaking their had and asking everyone, “Hey, do you need a Realtor?” And some people wonder why they have such a poor response from Social Media. Build the relationship and the business will follow. Thanks again for the article.

  16. Missy Caulk

    September 25, 2009 at 6:21 pm

    Ines I will see you at ReBar San Diego and NAR for a few days. 🙂

    Christi, I never really like HUGE cocktail parties! I have really loved FB more now that I grouped all the friends, family, high school, college and Fans together. Depends on the mood I am in as to who I communicate with and check up on.

  17. tomferry

    September 25, 2009 at 6:41 pm

    See you in SD Missy …

  18. Bob Gibbs

    September 25, 2009 at 6:42 pm

    Great post. I love reconnecting with people whom I have not seen or heard from in awhile. In fact I have recently had lunch with 2 guys from high school who I used to spend alot of time with. I do post my blogs on Facebook and Twitter but I do way more communicating with others about non-real estate related things.

  19. Missy Caulk

    September 25, 2009 at 6:51 pm

    Hi Tom thanks for posting this on your Facebook fan page. (((grin))) See you soon!

    Bob, alll things in balance. I do send my posts there too, but I also chat it up with friends. The conversations start around things other than Real Estate as I am sure you know!

  20. Bill Lublin

    September 25, 2009 at 7:05 pm

    Missy; Thanks so much for your kind words. You hit the nail on the head when you talk about being who you are with the people who share your interests. That’s where communities grow, and where we can become valued members of the communities we participate in.

    Can’t wait to see you in San Diego again – and your lovely daughters too I hope. Gonna be hard to get presentations going when we’re all busy hugging though! 😉 Got some new ideas around everything social to share – should be fun

  21. Elaine Reese

    September 25, 2009 at 7:14 pm

    Totally agree with what you’ve said. My Twitter & LinkedIn focus is non RE. Has been more beneficial by doing that. Have pretty much dropped AR because of the agent-to-agent griping about other agents, points, comments, etc. I haven’t set up Facebook yet, but it’s on the to-do list because some in my sphere are asking why I’m not there.

    Some of the real estate gurus are just so full of themselves they act like they’re rockstars. It gets tiring … unfollow!

  22. Missy Caulk

    September 25, 2009 at 7:19 pm

    Bill, yes I suspect lots of huggin’ going on! Can’t wait.

    Elaine, I watched your interview on the Columbus (((cough, cough))) station. You did great. What a few days that was, still don’t have my tweet deck set back up. You did great!!

    What are points? Actually, I love AR for the social networking, built lots of social capital there.

  23. Elaine Reese

    September 25, 2009 at 7:35 pm

    Missy, actually the Tweetdeck fix was easy. I went to Control Panel and removed the program. I then downloaded it again from their web site so I could enter a new password. As soon as I put in my Twitter name (ReesesPeanut), it brought up my TD, set up just as it had been. Now as for deleting all those DM’s in the Twitter account, that was a REAL pain.

  24. Teri Lussier

    September 26, 2009 at 12:52 pm


    I’ve been told by local people who only know me through conversations on local blogs, fb, and twitter, that they respect the fact that I’m not there to sell them something first and foremost. I really do care about the city, the people in the city, and that’s a common ground- that’s what they know me as- someone who cares.

  25. Gwen Banta

    September 26, 2009 at 1:43 pm

    You are so right, Missy. That was the point I was trying to make in my blog about “Networking or Notworking.” We limit ourselves in so many ways – by becoming hooked to the computer or to routine social experiences, or by failing to grow our spheres of influence. Thnaks for the reminder.

  26. Missy Caulk

    September 26, 2009 at 1:45 pm

    Elaine, that is what I had to do too. Delete and start over, I just finished setting up my group. But, I had so many failed log on attempts I had to wait.

    Teri, you are awesome!

  27. Missy Caulk

    September 26, 2009 at 1:48 pm

    Marjorie, I have a lot of past clients on FB, but they were just here, I haven’t invited anyone yet. Occassionly I do have a tweet go in to FB and I go opps, but like I said here I most communicate with new people in the different social networking groups that are group specific.

  28. Missy Caulk

    September 26, 2009 at 1:51 pm

    Gwen, I do think some Realtors limit themselves to just RE sites…a whole big world out there. I hope we have other things in life to talk about and network around. My husband is into planes WWII planes and he has lots of connections there, me I could care less about planes. LOL

  29. Ken Brand

    September 27, 2009 at 10:39 am

    It REALLY is all about the people. Everything else is everything else. Well said Missy. Cheers.

Leave a Reply

Your email address will not be published. Required fields are marked *

Social Media

One easy way to organize your influencers inbox, get paid for fan DMs

(SOCIAL MEDIA) Superpage is a contact page for influencers that also allows users with a fanbase to charge fans money for guaranteed attention on their message.



Demo page of Superpage, a contact page for influencers that lets you filter DMs across social media platforms.

At times, our inboxes can get out of control. Besides email from our family and friends, marketing and spam emails wind up in there, too. While for some of us, it isn’t too bad to handle. Some people might find it a little harder to manage because of the great influx of messages they receive. And, some of those people are influencers.

Well, that is one company’s target – if you have a fanbase, you have an influence. Superpage is a “contact page for influencers.” According to the company’s website, their product will help influencers declutter their inboxes and offer them a better communication setup.

“DMs & e-mails were built for generic human communication. With huge follower-base & more people seeking their time, influencers need a slightly different communication setup – designed just for them. That’s what we’re building at Superpage – a communication system uniquely crafted for influencers,” wrote Superpage Founder Srivatsa Mudumby.

Who can get Superpage?
Superpage is meant for influencers, creators, artists, writers, entrepreneurs, and just about anyone with a social media presence.

What does it do?
The platform allows fans to directly connect with influencers by letting them send a message through the influencer’s Superpage. So, instead of hoping to receive a reply from the DM they sent on Instagram or TikTok, Superpage guarantees a reply, as long as it isn’t illicit or spammy of course.

But, while Superpage lets fans communicate with their idol, it doesn’t do so for free. Fans “pay what they want” to send a message. However, the website doesn’t make it clear whether what you pay makes a difference. If someone pays more, will their message get prioritized? I doubt a $10 ticket gave anyone the chance to choose between general admission or VIP.

How does it work?
You sign up and set up your personalized page by adding a bio, display picture, cover photo, topics you’d like to discuss, etc. Once you link your bank account to your Superpage account, you can share your page on social media, website, or blog post. Through your unique “Superpage link” anyone can send you “Super texts” (messages).

In your Dashboard, you can view, manage, and reply to your messages. Superpage uses “restricted messaging”, which means each sender receives a limited number of messages to follow-up. Once you’re finished replying, the conversation will automatically close.

Fees and Payments
There is no monthly fee to use Superpage. The company makes money by charging a 5% commission plus credit card fees. And, it uses Stripe to process payments directly to the influencer’s bank account.

“People want to talk to influencers of the world but because of huge volume of messages & poor incentivization, influencers can never respond to everyone mindfully. We spoke to a ton of influencers and almost everyone complained “my inboxes are spammed,” wrote Mudumby.

Superpage does provide a new way for fans to reach out to their idols, but is it more like a way for them to charge for office hours? One thing is for sure, it’s a way for influencers to reach out to fans, but make money in the process, too. It’s up to you to decide if it’s something you’d put your money into.

As for a decluttered inbox, it does seem like all those emails and messages might not end up in your messy inbox. Instead, they will live on the platform’s dashboard in a, hopefully, more organized manner.

Continue Reading

Social Media

If you’re not on Clubhouse, you’re missing out – here’s why

(SOCIAL MEDIA) What exactly is Clubhouse, and why is it the quarantine app sensation? There’s a few reasons you should definitely be checking out right now!



Clubhouse member hanging out on the app, on a couch with mask on their face.

The new exclusive app Clubhouse is challenging what social media can be – and it might possibly be the best thing to blow up during quarantine.

Developed by ex-Google employee Rohan Seth and Silicon Valley entrepreneur Paul Davison, Clubhouse has only been gaining in popularity since lockdown. Here’s why you need to join immediately:

What is Clubhouse?

Clubhouse is like if subreddit pages were live podcasts. Or maybe if niche, topic-centric Zoom chatrooms could connect you with people from all over the world. But it’s ONLY audio, making it perfect for this period of lockdown where no one truly looks their best.

From networking events to heated debates about arts and culture to book clubs, you can truly find anything you want on Clubhouse. And if you don’t see a room that peaks your interest, you can make one yourself.

Why is it special?

Here’s my hot take: Clubhouse is democratizing the podcast process. When you enter a room for women entrepreneurs in [insert your industry], you not only hear from the established experts, but you’ll also have a chance to listen to up-and-coming users with great questions. And, if you want, you can request to speak as well.

If you click anyone’s icon, you can see their bio and links to their Instagram, Twitter, etc. For professionals looking to network in a deeper way, Clubhouse is making it easier to find up and coming creatives.

If you’re not necessarily looking to network, there’s still so much niche material to discover on the app. Recently, I spent an hour on Clubhouse listening to users discuss the differences in American and British street fashion. It got heated, but I learned A LOT.

The celebrities!

Did I mention there’s a TON of celebrities on the app? Tiffany Haddish, Virgil Abloh, and Lakeith Stanfield are regulars in rooms – and often host scheduled events. The proximity to all kinds of people, including the famous, is definitely a huge draw.

How do you get on?

Anyone with an iPhone can make an account, but as of now you need to be “nominated” by someone in your contacts who is already on the app. Think Google+ but cooler.

With lockdown giving us so much free time that our podcasts and shows can’t keep up with the demand, Clubhouse is a self-sustaining content mecca. Rooms often go on for days, as users in later time zones will pick up where others left off when they need to get some sleep. And the cycle continues.

Though I’m still wrapping my brain around it, I can say with fair certainty that Clubhouse is very, very exciting. If you have an hour (or 24) to spare, try it out for yourself – I promise, you won’t be disappointed.

Continue Reading

Social Media

TikTok: A hotbed of cultural appropriation, and why it matters

(SOCIAL MEDIA) Gen Z’s favorite app TikTok is the modern epicenter for cultural appropriation – why you as a business owner should care.



TikTok creator with a phone recording on a stand, but dances can be a sign of cultural appropriation.

Quarantine has been the catalyst for a sleuth of new cultural phenomena – Tiger King, Zoom, and baking addictions, to name a few. Perhaps most notably, TikTok has seen user numbers skyrocket since lockdown. And I don’t think those numbers are going down any time soon.

TikTok is a very special place. More so than any other social media apps I’ve engaged with, TikTok feels like a true community where total strangers can use the app’s duet or audio features to interact in creative, collaborative ways.

However, being able to use another user’s original audio or replicate their dance has highlighted the prevalence of cultural appropriation on TikTok: the app, as wholesome as it may be at times, has also become a hot bed for “virtual blackface”.

The most notable example of appropriation has to do with the Renegade dance and Charli D’Amelio – who is young, White, and arguably the most famous TikTok influencer (she is second only to Addison Rae, who is also White). The dance, originally created by 14-year-old Black user Jalaiah Harmon, essentially paved the way for D’Amelio’s fame and financial success (her net worth is estimated to be $8 million).

Only after Twitter backlash did D’Amelio credit Harmon as the original creator of the dance to which she owes her wealth – up until that point, the assumption was the dance was hers.

There is indeed a myriad of exploitative and appropriative examples of TikTok videos. Some of the most cringe-worthy include White users pantomiming black audio, in many cases affecting AAVE (African American Vernacular English). Styles of dance and music that were pioneered by Black artists have now been colonized by White users – and many TikTokers are not made aware of their cultural origins.

And what’s worse: TikTok’s algorithms favor White users, meaning White-washed iterations of videos tend to get more views, more engagement and, subsequently, more financial gains for the creator.

As you can imagine, TikTok’s Black community is up in arms. But don’t take it from me (a non-Black individual) – log onto the app and listen to what Black users have to say about cultural appropriation for yourself.

Still, the app is one of the fastest growing. Companies are finding creative ways to weave their paid ads and more subliminal marketing strategies into the fabric of the ‘For You’ page. In many ways, TikTok is the next frontier in social media marketing.

With a few relevant locational hashtags and some innovative approaches to advertising, your business could get some serious FREE attention on TikTok. In fact, it’s the future.

As aware and socially conscious small business owners, we need to make sure that while we are using the app to get ours, that the Black creators and artists who made the app what it is today are also getting theirs. Anything short of direct accountability for the platform and for caustic White users would be offensive.

Continue Reading

Our Great Partners

American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!