SocialBro: intelligence for your Twitter account
By now, businesses know they should be using Twitter, that the masses are there, and that it can be an unparalleled way to connect with consumers, and everyone knows they need to have a snappy profile picture and that they need to be interesting and add value to the community, but many don’t know that there are third party tools that help you better identify who in the community you’ve built is relevant to your brand.
Let’s say you own a vintage clothier in Dallas – you want to connect with fashion bloggers and fans locally, but since you have international followers, how do you go about identifying those specific locals?
Maybe you sell business insurance in Tallahassee – how do you weed through the kids and non-locals following you, or, how do you identify people with a large microphone that already follow you? How do you track communications with these people and take notes?
There are tools that do each of these things individually, but SocialBro combines them into one offering, and while they have a free option to try out, their paid version is where the magic really is. Check out their somewhat adorable video explanation below:
If you cheated and didn’t watch, the simple explanation is that SocialBro lets users analyze their Twitter communities, narrowing down people by location, language, tweet frequency, and even influence, and then lets users manage these contacts via specific search criteria or on an individual basis, surfacing business intelligence you can take action on immediately.
They call themselves a mixture of of Twitter follower analytics and a social CRM.
Since their launch, they have raised $2.4 million in funding and have added numerous third party apps that it plays well with:
The company notes, “At SocialBro we value you, that is why we are committed to continually improving our services by offering beneficial 3rd party collaborations to our users. As you may know we currently have partnerships with a range of different applications that allow you to integrate your SocialBro activity across various channels. These mergers are created to enhance our platform, therefore we want to ensure that you are taking advantage of the integrations in order to improve your SocialBro experience.”
