Because Grandma deserves better than Tinder
It seems that everyone from millennials to baby boomers are turning to social media platforms for networking, activity groups, friends and even dating. The internet has become a one-stop-shop for anyone with a connection to find whatever it is that they need. However, while the more tech-savvy generations are able to adapt and keep their communications #onfleek, people over the age of 50 are getting lost in translation.
Enter: Stitch
Thanks to a new social media network called Stitch, (that has also recently won the TC Radio Pitch-Off contest), fifty-somethings maybe not need to brush up on their #internetjargon in order to take part in the social media evolution. This company, which is headquartered in Australia, is helping to encourage older adults all over the world get social.
Many seniors and older individuals find themselves alone, and Stitch is striving to help ward off this feeling of solitude. According to Stitch’s cofounder, Marcie Rogo, the new platform provides mature adults an opportunity to connect with other like-minded individuals. Stitch provides an outlet for these people to meet others whether it may be romantically or for activities and events.
Social networking with a traditional twist
What may be even more appealing to older internet users is that Stitch offers a phone-based customer service experience. For the millennials who would rather shoot over a text or Snapchat, phone calls might seem superfluous. However, for a baby boomer this bit of one-on-one communication can make all the difference in customer retainment.
Free and paid versions
The platform is free, but it also offers an option that’s $60 a year. This option offers a premium tier that gives members various upgraded features including things like improving the positions of profiles, phone calls (member-to-member) and unlimited profile viewing ability.
Stitch was created by the Tapestry and ConnectAround masterminds. Similar (but not exactly) to Stitch, Tapestry ad ConnectAround was designed to help seniors stay connected to family in retirement communities.
However, according to the Stitch website, the combined companies were still missing something…
The heart of it all
“Our users were better connected to their families, but many of them were still isolated and lonely. Why? They needed real companionship. Many of them found themselves single, either through divorce or the tragic loss of a husband or wife they loved for many years, and no longer had the regular companionship they wanted.”
Voila, Stitch was born, and thankfully so. There are far too many lonely grandparents out there that are much too mature to be uttering things like #yolo in order to stay in the know.
