Business Marketing
My dear readers, friends, colleagues and fellow inmates: Please think before you participate in MLS-Speak. If you don’t, you’ll come off like a horse’s...
Hi, what are you looking for?
My dear readers, friends, colleagues and fellow inmates: Please think before you participate in MLS-Speak. If you don’t, you’ll come off like a horse’s...
Your business card may be printed on quality paper, but is it as boring as a blank wall? Get inspired to make a change!
Take a Critical Look When was the last time you have taken a critical look at your marketing plan? Not in terms of completeness...
How well have you kept up with our rapidly changing business, friends? There are certain phrases we have all heard in real estate. The...
Have you ever wondered what agents are drinking when they enter their new listings on the MLS, or when they create real estate ads?...
Welcome to the New World. Recently a colleague and I were discussing all the changes we have witnessed since entering the wacky world of...
Perhaps the most important tool we have as real estate agents is the ever revealing CMA. It means a lot to our profession doesn’t...
Given that it is less than 10% likely that a buyer will begin their search for a home without using the internet, it’s not...
Alas, another group of dubious listing descriptions. They just keep getting better! There’s an old adage that you can sell anything if the price is...
Over 5,000 restaurants across the United States closed their doors in the past 12 months. Most of them were independents, not chains. After you get...
For months, real estate experts have been whispering fearfully of “the shadow inventory” in residential sales. Now, we’re starting to hear rumblings of shadow...
Business cards are often someone's first or lasting impression of your business - are you boring them or wowing them?
If your print marketing is stuck in the 80s or 90s, this is an easy fix that requires no tech savviness, just a willingness...
Ahhh, summer daze… It has been a wild week on the MLS, friends. The hot summer days must be causing heat stroke in Hollywood....
What would you rather have — a gargantuan, vacant hulk of a factory complex or a thriving artist colony /small business incubator? In Detroit,...
Ah, yes, folks – it was a great 4th with sunshine, bar-be-ques, brewskies, and enough grammar and spelling pandemonium on the MLS to set...
Well friends, I took a week off, but the MLS waits for no one. If your listings aren’t moving, perhaps you should see if...
It’s Friday – time for another “tour” of MLS comedyville…and I haven’t even had my first martini. I cannot give all the credit to...
Here we go again, folks – hang on for the ride of your life. I think the holiday drinking spilled over into the work...
When was the last time you read your own about page? A frequent offense we witness with bloggers is an outdated, useless, lame or...
I’ve been out of town awhile, but the MLS has not let me down in my absence. Like a confused turkey, the MLS ran...
Yes, you read that right. 80% of my closed transactions over the last six months can be directly attributed to my use of social...
As an instructor delivering several classes on the subject, I hear this question all the time. Set aside the fact that many agents and...
Did you ever wonder how some houses get sold? Scott Friedman just posted a great article, “What Sells a Home and Why Most Agents...
Tyler Bell, in his post, “Why check-ins and like buttons will change the local landscape“, absolutely nails it. We check-in and “like” things not...