Upload, Print, Give, Done! Online self publishing site Blurb.com (which allows you to design a book and print it with no minimum order) recently announced that...
Originally published 05.24.08: I spend a lot of energy reading about real estate trends, marketing, public relations, and the like and in this instant gratification culture...
Dear Ginny WTH, The web has proven to be a huge benefit for getting product and service messages to prospective buyers faster, easier, and more cost...
Originally published here on 01/25/2009: Typography as Art My affinity for typography began at a very early age as I watched my father who is an...
(Disclaimer: while not directly related to real estate – I thought this topic would make for interesting discussion) Sex Sells For decades that’s been a mantra. ...
Get to the Source We learn from many different resources how to market to clients, what they want to hear, how to expand our customer database,...
Dear Ginny WTH: I just listed a $2 million home for sale. I know it’s tougher to sell in the upper end of the market than...
What’s the Story? My Social Media career began when Jim Duncan and Liz Luby spoke in front of an NAR sub-committee about blogging. In their presentation,...
What is your Marketing Niche? I’ve been making some enhancements to a few of my websites in the last week. As part of my business plan,...
You’ll hear it across all the marketing blogs and in the social media buzz but how often do you really pay attention to it? You’ve probably...
A few months ago I told you about the caravan with bats in the fireplace, but this story would make you wish for a bat…maybe even...
Dear Ginny WTH: This is a note to self. After last week’s posting I thought it necessary to post a quick primer on personal promotion versus...
Ah, good ol’ advertising Suspend belief for a moment and ignore the hypocrisy that the above ad is for Microsoft and focus on the theme that...
Guilty Yeah, I’m guilty of this. Along with much of the marketing advice and how-to that’s out there I tend to talk a lot about attracting...
YIKES! This post in UnReal Estate was inspired by a recent conversation with an agent who told me that the house on the hill above was...
Recently I have heard some hilarious tales of wild animal capers at open house events. Many of these anecdotes come from my agent friends in Lake...
Recently both Century 21 and The Realty Alliance have partnered with REALTOR.com® to provide their agents with Showcase Listing Enhancements.
It’s Un-Real Estate, folks… and just when you thought you heard ‘em all… How About These Marketing Strategies! Kids Play Rum (And agent apparently drinks it.)...
Are you asking for a response? If you don’t tell (or ask) people what to do, how will they know? You know what they say about...
Old Things Pass Away Sometimes you just have to say good-bye. Sometimes it is just not working out the way you hope it would or the...
Social Media is hot! If you’re a regular reader of this blog, you probably are familiar with the benefits of permission based marketing and the benefits...
A business coach asked me the other day, what three products do I buy consistently online? Why? What do I like about these products? My top...
Step by Step Remember the line from Al Pacino’s famous speech from the movie Any Given Sunday? “Your find out that life is just a game...
But it Seems There is a “Me” The concept of teams in real estate is not a new one, but it is open to lots of...
The absolute worst way to go viral is to be ordinary. Fortunately, over the past week I’ve been part of some very un-ordinary conversations about viral...
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