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1.0 vs 2.0 You know the internet is no longer a static tool to show pictures and data. It’s an interactive tool that is...
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1.0 vs 2.0 You know the internet is no longer a static tool to show pictures and data. It’s an interactive tool that is...
Five years ago, fresh from a change in brokerage scenery, we were faced with a daunting question: Do we join an established firm and...
Dear Ginny WTH, Business has been kind of slow, and I am a pet lover. In fact, my dog is a big part of...
Last week I asked you to submit a few of your blog post headlines for me to look at and see if I could...
Why Put Twitter in Your Email Signature? The holy grail of social media is cross pollenation of your social media efforts meaning bringing your...
Here, for your enjoyment, are some examples of how agents tried to “Put Lipstick on A Pig” and still ended up with an oinker. Happy...
Dear Ginny WTH: How can technology be leveraged to improve the performance of traditional marketing campaigns, like direct mail for instance? Trying to be...
Upload, Print, Give, Done! Online self publishing site Blurb.com (which allows you to design a book and print it with no minimum order) recently...
Originally published 05.24.08: I spend a lot of energy reading about real estate trends, marketing, public relations, and the like and in this instant...
Dear Ginny WTH, The web has proven to be a huge benefit for getting product and service messages to prospective buyers faster, easier, and...
Originally published here on 01/25/2009: Typography as Art My affinity for typography began at a very early age as I watched my father who...
(Disclaimer: while not directly related to real estate – I thought this topic would make for interesting discussion) Sex Sells For decades that’s been...
Get to the Source We learn from many different resources how to market to clients, what they want to hear, how to expand our...
Dear Ginny WTH: I just listed a $2 million home for sale. I know it’s tougher to sell in the upper end of the...
What’s the Story? My Social Media career began when Jim Duncan and Liz Luby spoke in front of an NAR sub-committee about blogging. In...
What is your Marketing Niche? I’ve been making some enhancements to a few of my websites in the last week. As part of my...
You’ll hear it across all the marketing blogs and in the social media buzz but how often do you really pay attention to it?...
A few months ago I told you about the caravan with bats in the fireplace, but this story would make you wish for a...
Dear Ginny WTH: This is a note to self. After last week’s posting I thought it necessary to post a quick primer on personal...
Ah, good ol’ advertising Suspend belief for a moment and ignore the hypocrisy that the above ad is for Microsoft and focus on the...
Guilty Yeah, I’m guilty of this. Along with much of the marketing advice and how-to that’s out there I tend to talk a lot...
YIKES! This post in UnReal Estate was inspired by a recent conversation with an agent who told me that the house on the hill...
Recently I have heard some hilarious tales of wild animal capers at open house events. Many of these anecdotes come from my agent friends...
Recently both Century 21 and The Realty Alliance have partnered with REALTOR.com® to provide their agents with Showcase Listing Enhancements.
It’s Un-Real Estate, folks… and just when you thought you heard ‘em all… How About These Marketing Strategies! Kids Play Rum (And agent apparently...