Taking real estate video to the next level – Liquidus’ Videolink

Web video on the rise

With a recent report noting that in America alone, nearly 7 billion web videos were watched just in the month of August. There is no question that the demand for web video is accelerating at a break neck pace, and it’s not just kids watching, and it’s not just kitty videos that dominate the air waves.

One of the problems for any business that creates video is the worry that it may not work on an end user’s device as some tablets and smartphones are not compatible with Flash. Liquidus has created a platform called Videolink, a “HTML5-equipped tool that enables home buyers to instantly view videos of the homes and realtors offerings on iPad and iPhones,” Liquidus told AGBeat. “The online player embeds the video content, featuring human voiceovers, overlaid graphics, highlighted key features and photo montages into the realtors website.”

Where the magic happens is that “Videolink 4.0 then automatically recognizes the type of device the customer is using—PC, Mac, or mobile device—and serves the resulting video presentation in the correct format.”

Users can choose a basic or enhanced player, add up to 12 property photos, music tracks and the paid service even offers custom narration. With real estate professionals jumping into the real estate waters, this is one tool that could help improve the professional presentation of videos while ensuring listings being promoted can be seen on any device.