Connect with us

Deep links: why you should care… deeply (I’m on a horse!)

Published

on

Photo by Chandrachoodan GopalakrishnanOkay, so the subject is a bit of a red herring, but read on! What is a deep link anyway? Deep linking is when, rather than linking to a home page, a link is pointed “deep” to an internal story or section of the site.

For example, rather than pointing a link to https://agentgenius.com/, I would create a link to this page internally at https://agentgenius.com/real-estate-coaching-tutorials/search-engine-optimization/deep-links/.

Why should you care about lots of deep links? Most sites (yours too probably) have plenty of links to their home page simply because that’s how lazy people tend to do it. However, by linking deep you can get authority passed into those deep pages which will then rank for some longer tail searches.

Using the example above, the AgentGenius site’s home page would probably never rank for the terms “deep linking”, however, by driving links and thereby authority (from both outside and internal pages) to this internal page, perhaps this page would begin to rank for that or similar key phrases.

Come on, does that really work?

Here’s a quick example, not for the faint of heart.

Open up your favorite web browser (please tell me it’s not IE!) and search Google for- “mary the elephant”. Odds are you’ll see a Wikipedia entry followed by an entry from blueridgecountry.com. Click the link (or just look at the Google link displayed). Notice it’s not their home page?

How did they get that page to rank so high? Because they have over 1100 links to that page using phrases like “mary the elephant” or “murderous mary”, etc. Get the idea? Some of those links are internal on their own website, others are from outside blogs, websites, etc.

So how do I pull a feat like that off?

Start asking for links. Are you advertising anywhere? Ask them to link to some of your internal pages? Perhaps you have a page about a local neighborhood or community function. Would you like traffic to your site about said neighborhood? Of course you would!

And on a side note: I am not the Old Spice Man; but I do have a monocle smile. 😀

Marty Martin is an accomplished SEM/SEO anti-consultant with a broad range of experience working for a wide variety of clientele including colleges and universities, regional and state tourism, government and business. An advocate for business, Marty works hard to share accurate information in a world suddenly overrun with "social media consultants."

Continue Reading
Advertisement
16 Comments

16 Comments

  1. Fred Romano

    July 16, 2010 at 1:40 pm

    Great article Marty! Feel free to pick any deep link on my site and link to it 😉

  2. New Orleans Lakeview Specialist

    July 16, 2010 at 9:43 pm

    Great article. I never understood deep linking until now. I will definitely have to try to put this in my business plan. Thanks for sharing.

  3. Property Marbella

    July 17, 2010 at 3:09 am

    Yes, I try to link around 60-65% to my homepage because there do I have my must important keyword; Property Marbella, but I also put 20-25% to 2 other important deep pages with keyword; Marbella apartments and Marbella Villas. The rest of deep links, 10-20% do I put to around 15-20 pages in the site. But one other important thing is to have a very good in-page link system between all pages, I try to have 5-10 in-pages links to every page on the site.

  4. Nick Nymark

    July 30, 2010 at 8:45 pm

    Very Interesting…will keep this article in mind for the future.

  5. Phil Boren

    August 18, 2010 at 6:39 pm

    Marty: Good post. How deep is “deep”? Or does it matter as long as it’s not the home page?

Leave a Reply

Your email address will not be published. Required fields are marked *

Opinion Editorials

How to turn your complaint mindset into constructive actions

(EDITORIAL) Everybody knows someone who complains too much. While being open is important for mental health, constant bellyaching is not.

Published

on

complaint mindset

Everybody knows someone who complains too much. While being open is important for mental health, constant bellyaching is not, so here are a few tips on turning your complaints into constructive actions.

It’s important to understand the difference between “complaining” and “addressing.” Talking about problems which mandate discussion, bringing up issues slated to cause larger issues down the line, and letting your boss know that you have the sniffles all fall into the latter category due to necessity; complaining is volitional, self-serving, and completely unnecessary in most contexts.

Complaining also puts you in an excessively bad mood, which may prevent you from acknowledging all the reasons you have not to complain.

Another point to keep in mind is that complaining occasionally (and briefly) isn’t usually cause for ostracization. Constant or extensive complaining, however, can lead others to view you as a largely negative, self-centered person — you know, the kind of person literally no one actively seeks out — which is why you should focus more on redirecting that negative energy rather than using it to remind your barista why they gave up their dream of becoming a therapist.

Complaining stems from two main sources: the need to be validated—for example, for others to know what you’re going through—and the need to be comforted. Addressing a chronic complaint mindset, then, is largely about validating and comforting yourself. This is a simple solution which nevertheless can take years to manifest properly, but you can start by doing a couple of things differently.

“Focus on the positive” is perhaps the hokiest advice you’ll get from anyone, but it works. In virtually any situation, you can find a positive aspect—be it an eventual outcome or an auxiliary side-effect—on which you can concentrate. Think about the positive enough, and you’ll talk yourself out of complaining before you’ve even started.

It’s also good to remember that no one, no matter how much they care about you, can handle constant negativity. If you find yourself constantly hitting people with bad news or tragic personal updates, try mixing up the dialogue with some positive stuff. That’s not to say that you can’t be honest with people—friends, family, and colleagues all deserve to know what’s going on in your life—but make sure that you aren’t oversaturating your listeners with sadness.

Lastly, keep your complaining off of social media. It’s all too easy to post a long Facebook rant about being served cold pizza (no one likes cold pizza on day one), but this just results in your loding a complaint reaching a larger number of people than vocalization ever could. If you have to complain about something in earnest, avoid doing it anywhere on the Internet—your future self will thank you.

Being honest about how you feel is never a bad thing, but constant negativity will bring down you and everyone around you. If you can avoid a complaint mindset as a general rule, you’ll one day find that you have significantly less to complain about.

Continue Reading

Business Finance

7 ways to get your freelance invoices paid more quickly

(FINANCE) It’s easy to feel uncomfortable bringing up money with your superiors, but for a freelancer, it’s more important than ever to bring up the issue. Here are 7 tips to get your invoices paid quickly.

Published

on

financial advice

For many, an awkward topic of conversation revolves around money. Whether asking for a raise or asking to borrow money, people often feeling uncomfortable when talking money.

This is equally, or possibly even more so, true for freelancers who are solely in charge of their finances. Without a system of weekly direct deposit, freelancers have to work overtime to keep their earnings in order.

The issue with this is that clients also have a lot on their plates, and something as simple as a freelancer’s paycheck is common to fall through the cracks. This causes freelancers to have to work friendly reminders into their repertoire.

However, freelancers may not always be knowledgeable of the best ways to keep their finances in check (no pun intended). Below are seven ways to enhance payment methods.

  1. You have to be willing to make billing a priority. Due to the fact that money is awkward to talk about, as aforementioned, many let this fall by the wayside. The best way to do this is to keep up to date with your invoices and send them as soon as they are done. Making a calendar specific for billing can help with this idea.
  2. This second bit dates back to when we were young and learning our manners: it is crucial to be polite. Not only is it the right thing to do, but it also increases speed in payment. Using “please” and “thank you” in invoicing emails are said to get you paid five percent faster.
  3. It is best to try and keep a complicated concept like finance as simple as possible. Make sure you are creating specific due dates. This will help to signify importance of payment.
  4. Now that virtually anything can be done online, it would make sense to use electronic payment verses an old-school check. Accepting online payments will get a user paid, on average, eight days faster as opposed to a check.
  5. This is an important notion to keep in mind for any aspect of your business life: be professional. Invoices are often seen by many eyes so it is best to include your business’s logo on said invoice. This has been found to increase chances of being paid on time by 10 percent.
  6. Specificity is urged again in the form of transparency. Make sure you are giving detailed descriptions on each invoice so that anyone looking at it knows exactly what you are being paid for. By doing this, you are 15 percent more likely to be paid on time.
  7. While you may be invoicing month by month, try to avoid sending on the 30th or 31st. Being that everyone, generally, sends their invoices in on these dates, it takes 10 – 20 percent longer to be paid. With everyone sending it at the end of the month, it has a tendency to back up payroll.

The most important thing to remember is that while the topic of money may be awkward, it is your money. If you let a few invoices fall behind because you are uncomfortable reminding your client, this has a way of adding up. Be sure to keep on track with your finances to earn what you are working for.

Continue Reading

Tech News

For meetings that should be an email, there’s StandupMeet

(TECH NEWS) If you’re tired of having your precious work time taken up by useless meetings, there may be a solution.

Published

on

standupmeet

Have you ever attended a meeting that turned out to be a waste of time and set you back on your work? I’m going to go out on a limb here and assume that every person reading this article is nodding in agreement.

Meetings, if executed appropriately (and sporadically,) can be effective. However, having weekly (or even daily) meetings that are designed to catch-up or give reports can add up to a ton of wasted time.

Across the board, meetings are generally geared towards productivity, and oftentimes they are counterproductive. So, how can you still get that need for touching-base with employees while still being productive? StandupMeet might just have the answer for that.

StandupMeet is a tool designed to make meetings more productive and agile. According to their statistics, more than $37 billion per year are being spent on unproductive meetings.

The main features include: the digitization of meetings, the instantaneous sharing of minutes, and the ability to assign actions and keep track of progress.

By making the meetings digital, you organize meeting points in one place. Decisions, actions, and key points can be logged in real time and accessed before the meeting.

This makes projects more agile and helps to increase critical success factors.

With instantaneous sharing of minutes, you can collaborate and share minutes of the meeting, key result areas, and action points. This is also done in real time and is shared with colleagues to make sure that each person is on the same page.

Finally, by assigning actions and keeping track of projects helps to ensure data integrity and provides accountability to each team member. Automated reminders are available so that you can spend your time on the more valuable tasks first.

In addition, StandupMeet also offers: project wised meeting, customized meeting types, organized agendas, shareable meeting minutes, accountability, reminders to ensure time is being appropriately applied, recurring meetings, conflict-free meeting scheduling, locations, automated follow ups, automatically tracked action points, and flexibility across time zones.

This can save time and increase productivity for on-site workers and can also be beneficial for teams that are remote.

Continue Reading
Advertisement

Our Great Parnters

The
American Genius
news neatly in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Emerging Stories