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Deep links: why you should care… deeply (I’m on a horse!)

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Photo by Chandrachoodan GopalakrishnanOkay, so the subject is a bit of a red herring, but read on! What is a deep link anyway? Deep linking is when, rather than linking to a home page, a link is pointed “deep” to an internal story or section of the site.

For example, rather than pointing a link to https://agentgenius.com/, I would create a link to this page internally at https://agentgenius.com/real-estate-coaching-tutorials/search-engine-optimization/deep-links/.

Why should you care about lots of deep links? Most sites (yours too probably) have plenty of links to their home page simply because that’s how lazy people tend to do it. However, by linking deep you can get authority passed into those deep pages which will then rank for some longer tail searches.

Using the example above, the AgentGenius site’s home page would probably never rank for the terms “deep linking”, however, by driving links and thereby authority (from both outside and internal pages) to this internal page, perhaps this page would begin to rank for that or similar key phrases.

Come on, does that really work?

Here’s a quick example, not for the faint of heart.

Open up your favorite web browser (please tell me it’s not IE!) and search Google for- “mary the elephant”. Odds are you’ll see a Wikipedia entry followed by an entry from blueridgecountry.com. Click the link (or just look at the Google link displayed). Notice it’s not their home page?

How did they get that page to rank so high? Because they have over 1100 links to that page using phrases like “mary the elephant” or “murderous mary”, etc. Get the idea? Some of those links are internal on their own website, others are from outside blogs, websites, etc.

So how do I pull a feat like that off?

Start asking for links. Are you advertising anywhere? Ask them to link to some of your internal pages? Perhaps you have a page about a local neighborhood or community function. Would you like traffic to your site about said neighborhood? Of course you would!

And on a side note: I am not the Old Spice Man; but I do have a monocle smile. 😀

Marty Martin is an accomplished SEM/SEO anti-consultant with a broad range of experience working for a wide variety of clientele including colleges and universities, regional and state tourism, government and business.

An advocate for business, Marty works hard to share accurate information in a world suddenly overrun with “social media consultants.”

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16 Comments

16 Comments

  1. Fred Romano

    July 16, 2010 at 1:40 pm

    Great article Marty! Feel free to pick any deep link on my site and link to it 😉

  2. New Orleans Lakeview Specialist

    July 16, 2010 at 9:43 pm

    Great article. I never understood deep linking until now. I will definitely have to try to put this in my business plan. Thanks for sharing.

  3. Property Marbella

    July 17, 2010 at 3:09 am

    Yes, I try to link around 60-65% to my homepage because there do I have my must important keyword; Property Marbella, but I also put 20-25% to 2 other important deep pages with keyword; Marbella apartments and Marbella Villas. The rest of deep links, 10-20% do I put to around 15-20 pages in the site. But one other important thing is to have a very good in-page link system between all pages, I try to have 5-10 in-pages links to every page on the site.

  4. Nick Nymark

    July 30, 2010 at 8:45 pm

    Very Interesting…will keep this article in mind for the future.

  5. Phil Boren

    August 18, 2010 at 6:39 pm

    Marty: Good post. How deep is “deep”? Or does it matter as long as it’s not the home page?

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Tech News

Dittach: Chrome extension keeps your Gmail files ultra organized

(PRODUCTIVITY) Reclaim your time with Dittach and quit digging through Gmail files for that needle in the haystack.

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dittach

So, have you ever been sent a picture of something in your Gmail and lost it for a few weeks? What about a copy of a form you need to sign? What about a document for your boss? If you’re sharing a lot of files in your Gmail, you may have a hard time keeping track of it all.

That’s where Dittach hopes to get back a bit of your time.

It’s a free Chrome extension that works with your Gmail to help organize those attachments in a way that’s a lot more efficient than the built-in filter – especially if you have thousands of emails in your Gmail.

The attachment adds a side bar to your inbox and displays thumbnails of the files you’ve received and sent, and that includes documents, audio, and video (most images of the sidebar sort by other, photos, docs, pdfs, movies, and music). There’s a date scroller to help you go through dates, and it even works with your search bar. And of course, you can then forward, download, print, or view the message that is attached.

Dittach captures the key elements of a good productivity app – it’s both incredibly intuitive to use, and it addresses a productivity need by creating time.

The applications of this software are vast if you use Gmail to manage your life, business, life + business, business + side gig + other gig + shopping addiction, or whatever permutation works for your life. If you have any privacy concerns: Dittach doesn’t make any changes to your account, emails, or attachments, and the extension can be removed anytime.

The biggest concern with Dittach actually comes from Google itself – it’s limited to how many attachments it can index every day, so older attachments may not appear initially during that first day – so if you have a lot of older stuff it may not capture them. The app is also in beta, so you may have some bugs with the experience, but it looks very promising. At the time of my review, the feature isn’t working due to a transition, but is expected to be back up soon.

Dittach ultimately is a great Gmail addition if you find yourself handling a great deal of attachments and need a way to quickly find them. Beyond business, I could see the applications of this for graduate students, working professionals, or even digitally connected families. There’s a lot of promise here, if you have the need – so if you use Chrome and Gmail – get Dittached from time wasting (when it’s available, of course).

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Business Finance

Easy tax calculator for freelancers that tend to wing it

(FINANCE NEWS) This tax calculator gives you an idea of what you should be holding back so tax day isn’t such a big surprise this time.

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cash money tax calculator

The freelance checks are rolling and your income is adding up fast. Score!

Not so fast.

Your freelance checks are not taxed individually, but that doesn’t mean your income is tax-free. Whether you’re a full-time freelancer, part-timer, or just work on contract projects here and there, it’s important to know how much of your freelance income needs to go towards your tax bill.

As 2017 comes to a close, it’s a great time to review your project income and get an idea of what you may owe once taxes come due. Better to get a general idea now and start saving (if you haven’t already), than be blindsided when you fill out your tax forms.

To get a general idea of what you’ll owe, free tools such as The Freelance Project Tax Calculator can be helpful. This calculator, which is a collaboration between CPAs at Atribus Solutions and Sail, can be downloaded via email after submitting a request on the Sail website.

It’s compatible with Google Sheets and Excel, too, so use whichever spreadsheet program you prefer.

Whether you are completely self-employed or freelancing on the side, the Freelance Project Tax Calculator can help you determine the amount you should be saving for taxes. You’ll just have to share some general information about your filing status, location and projected income. It can also take project costs into account, allowing you to more accurately calculate net profit after deductions – and a good way to keep every aspect of each project organized.

If you are a freelancing newbie, toying with this calculator can also help you establish rates that allow your net income to be at the level you want (or need) it to be.

Now, keep in mind that this calculator provides rough estimates to get you started. If you want a more concrete number or in-depth financial advice, it’s time to find an accountant. But it never hurts to start planning ahead for tax expenses, and this tool can help you do just that.

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Tech News

FCC Chairman confirms fears, jokes about being a Verizon shill

(TECH NEWS) FCC Chairman Ajit Pai jokes about being a shill for Verizon, feeding into what many suspected when he was appointed.

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ajit pai speaking

Leaked video shows FCC Chairman Ajit Pai joking about being a shill for Verizon, as we all suspected when he was nominated. Last week Pai was a speaker at the Federal Communications Bar Association, an event similar to the White House Correspondents Dinner.

Major telecom companies and the FCC gather at this annual event for dinner, mingling, and enduring awkward political policy jokes. At the event, Pai roasted himself about major headlines from the past year, like his decision to kill net neutrality against the wishes of the majority of the nation. Hilarious.

Pai also brought up the whole thing where he refused to cooperate with an investigation into the validity of comments filed in support of ending net neutrality.

Although cameras weren’t officially present at the event, someone surreptitiously filmed and sent the clip to Gizmodo. The kicker comes around twenty minutes into Pai’s speech when he jokes, “in collusion—I mean, in conclusion, sorry, my bad—many people are still shell-shocked that I’m up here tonight.”

He goes on, “they ask themselves, how on earth did this happen? Well, moments before tonight’s dinner, somebody leaked a fourteen-year-old video that helps answer that question, and in all candor, I can no longer hide from the truth.”

Pai then starts a video, which opens with 50 Cent’s “In Da Club” playing in the background. This is the only thing I’ll give him points for on this amateur drama class project.

The skit is set in 2003 at “Verizon’s DC Office”, when Pai was an attorney for the company. In the video, Kathy Grillo, current Verizon senior VP and deputy general counsel, tells Pai, “As you know, the FCC is captured by the industry, but we think it’s not captured enough, so we have a plan.”

“What plan?” Pai asks. Grillo tells him, “We want to brainwash and groom a Verizon puppet to install as FCC chairman. Think ‘Manchurian Candidate.’” To which Pai responds, “That sounds awesome!”

Gizmodo posted the video on Friday after the dinner, and the internet exploded with reactions to Pai’s gag. Reddit in particular went nuts, to the point that one thread in r/technology was locked—as in no one else can comment—for “too much violence.”

In a thread on the r/television subreddit, a moderator reminds users, “please refrain from encouraging or inciting violence or posting personal information […] don’t post anything inviting harassment, don’t harass, and don’t cheer on or upvote obvious vigilantism.”

While some of the threads were full of awful remarks, other posters commented in the spirit of reasonable conversation. The general sentiment of those engaged in non-harassing discussions is that Pai is a symptom, not the cause of FCC’s problems.

However, many argued that the video showed Pai’s willingness to bend (then joke about) FCC regulations indicates he’s not a puppet so much as a willing participant in corruption. Pai’s appointment to FCC Chairman was suspicious from the beginning considering his ties to Verizon.

Although Pai is obviously joking in the leaked video, the general public isn’t find it nearly as funny as those at the dinner.

Check out the clip for some cringe-worthy digs at net neutrality and have fun questioning the integrity of the FCC.

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