Airbnb pricing like a boss
As crowdsourcing goes mainstream, one of the benefactors is Airbnb, a platform that allows people to rent out rooms in their homes, or even their entire house to vacationers. Add in a dash of a tough economy and the web increasing peoples’ interest in saving money, and you have the perfect storm.
The problem is that while Airbnb seeks to make the process simple for users that list their properties, and equally seamless for short term renters, it is not common for the homeowners to be professional landlords (read: they don’t always know how to price appropriately).
Everbooked arms Airbnb listings in a big way
Enter Everbooked, a brand new startup in beta designed to help people that list property on Airbnb to spend less time updating their listing and help them make more money.
The company explains, “EverBooked is automatic, demand based, Airbnb pricing. EverBooked can increase your revenue by up to 40% by suggesting and applying changes to your rates that will guide you to optimum occupancy.”
Helping net more in the long run
“Don’t think of it as just making more money by charging more on high demand days,” they add, “we can also lower your prices when demand is low, which nets you more in the long run.”
Major hotel chains and smaller hoteliers have access to software that manages their pricing to maximize return, but independent Airbnb listers do their own pricing (often poorly), losing out on money.
What is interesting is that this startup doesn’t just focus on how to jack up rates, they do it like the big boys and automatically adjust rates based on demand and competitors. Genius.
Users would be wise to note that it is a beta product, so it may have some glitches here and there, but it is worth checking out for anyone that frequently rents out their homes on Airbnb for extra income.