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Failure to launch: Quibi’s short-form platform is short-lived

(TECH NEWS) Despite receiving major funding from big players, Quibi is shutting down only 6 months after launch. What led to their downfall?

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A mobile phone open to Quibi in feminine hands with decorated nails.

Only 6 short months after launching its platform, Quibi has decided to pull the plug.

The mobile-only streaming service’s vision was to create short-form videos with higher production value than that of competitors like YouTube or TikTok. Having enlisted big names such as Steven Spielberg, Ridley Scott, Jennifer Lopez, and Lebron James, Quibi had high hopes for what the service could accomplish. In an open letter posted to Medium, founding company executives Jeffery Katzenberg and Meg Whitman cited timing and the idea of mobile-first premium storytelling not being strong enough as the primary reasons for shuttering.

“As entrepreneurs our instinct is to always pivot, to leave no stone unturned — especially when there is some cash runway left — but we feel that we’ve exhausted all our options.” The letter stated, “As a result we have reluctantly come to the difficult decision to wind down the business, return cash to our shareholders, and say goodbye to our colleagues with grace. We want you to know we did not give up on this idea without a fight.”

The move is somewhat surprising considering that back in March the service managed to raise an additional $750 million in funding, bringing its total fundraising to $1.75 billion. At the time, Quibi CFO Ambereen Toubassy had touted that the second-round of cash had provided the organization with “a strong cash runway,” that would give Quibi “the financial wherewithal to build content and technology that consumers embrace.”

Originally called “New TV”, the initial investors of the service included Hollywood titans Disney, NBCUniversal, and Sony Pictures Entertainment just to name a few. While the amount of money raised was minuscule compared to services like Netflix, it was still an impressive start for an untested idea.

The service did itself no favors, however, in trying to gain new subscribers. Along with being mobile-only, the service started at $4.99 per month for an ad-supported subscription, only slightly cheaper from more robust offerings like Hulu and ESPN+. While you could pay $7.99 per month to get rid of ads, you were also forbidden from taking screenshots, limiting the ability of content on the service to go viral.

Quibi was also financing content, meaning that ownership would revert back to creators after just a few short years. This means building a growing library of content owned by the service was an uphill battle from the start.

“This was flawed from the start, down to the idea of financing content and then giving it back to the creators after a few years.” Said a veteran producer who refused to work with the company, “There is anger in town right now, because it just makes it harder to raise money.”

Quibi is set to be inaccessible starting around the beginning of December, according to a post on the company’s support site. While much of the service’s content will not be missed, one still wonders what might have been had the company managed to gain some traction, or the COVID-19 pandemic had not come to pass. Either way, Quibi’s business partners may want to read up on some of these tips as they discuss where things should go from here.

Patrick Auger is a management consultant and entrepreneur who resides in Austin, Texas. He has a Bachelor of Arts in Business Management from Western Illinois University, and is the Founder and Principal Consultant at Auger Consulting Group, LLC. When he's not writing for The American Genius, he's writing about the business of Mixed Martial Arts for The Body Lock or learning how to cook, one burnt recipe at a time.

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Tech News

Infinity Maps is the most mind-blowing visual workspace ever

(TECHNOLOGY) Infinity Maps is bringing together whiteboarding, diagramming, and real-time collaboration all in one neat tool.

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infinity maps

Digital tools should be effective and efficient. They should help you plan, create, and manage your projects so your team can build solutions to your overall goals. While many tools say they are the all-in-one tool solution, this is a pretty bold statement to make. Each company is different, and one size doesn’t necessarily fit all.

However, there comes a time when such a tool comes slightly close to filling that spot. Infinity Maps seeks to do this by marrying some of the best qualities of different tools and adding its spice to the mix.

What does Infinity Maps offer?

Whiteboarding
The web application is partially an online whiteboard tool. In your workspace, called Canvas, you create your content by using cards. In these cards, you can add text, images, and files. Cards can be nested indefinitely creating hierarchies while still maintaining a “clear and concise” structure. You can do this by simply dragging a card into another card.

Diagramming
To visualize how each card correlates to one another, you have the option to link cards with arrows. These arrows are further organized by changing the color of each one or changing the color of the card itself.

Real-time collaboration
Infinity Maps lets your team collaborate in real-time. To work together, you can invite users to your map. When you share your workspace, you assign people different roles so they have the correct permissions to read or write on your map. Like Google’s web tools, you can see who is using the map because each username will show up next to their cursor and be assigned a different color.

Zoomable interface
Navigating through Infinity Maps is easy and works just like Google Maps. By double-clicking, you are taken directly to the card you selected. You can also scroll up and down and use the trackpad to zoom in and out of your map. This feature is super helpful when you have hundreds of cards on your map.

Why Infinity Maps?
The company says Infinity Maps is a “revolutionary new product that allows you to organize vast amounts of information visually & spatially”. It is a combination of Miro, Notion, and Google Maps all into one.

“What are we doing differently?” asks Infinity Maps CEO & Co-Founder Johannes Grenzemann. “With Infinity Maps, we are building a knowledge management system that allows you to create vast, huge knowledge bases [that] depict high complexity and depth while staying mind friendly because it’s a visual approach,” Grenzemann said.

infinity maps templates

Overall, Infinity Maps is a neat knowledge tool. It can be used in several ways, from students trying to organize their thesis to startups managing their product launches.

If you’re interested in checking them out to see if they are indeed the all-in-one tool solution, you can sign up to start mapping. A free account gives you access to 3 maps, up to 150 cards per map, and 50MB of cloud space. If you need more space to map out your ideas, you can unlock additional cards by inviting a friend or purchasing cards. Pro, unlimited, and team subscriptions plans are also available for purchase.

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Tech News

China cracks down on user data collection, allegedly cares about privacy

(TECH) Either China’s government just grew a conscience, or they’re trying to compete on a global stage. Either way, they’re implementing new laws.

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china cares about privacy?

In an uncharacteristic looking move for end-user privacy and choice, China has passed sweeping new legislation entitled the Personal Information Protection Law. It’s set to take effect on November 1, 2021, and includes provisions governing consent in user data collection of tech applications and specifies how companies can use that data, especially if that data is to be transferred out of China.

This is the second of two pieces of legislation to emerge this year as China takes a hard look at their cyberspace and try their hand at oversight.

The Data Security law, which came into effect on Sept. 1, set classification frameworks for data based on “its economic value and relevance to China’s national security” as cited in Reuters.

According to experts, both laws will require companies to reevaluate how they collect and store data on a massive scale. As regulations continue to develop rapidly during China’s re-examination of their tech industry, companies are scrambling to meet the stringent new requirements and adjust their infrastructure for compliance at a break-neck pace.

Takeaways:

  • The Personal Information Protection Law similar in design to Europe’s General Data Protection Regulation
  • China’s top cyberspace regulator, Cyberspace Administration of China (CAC), issued an investigation into Didi Global Inc, their version of Uber, with accusations of user privacy violations
  • An extensive set of rules targeting business practices that undermine fair competition, such as cultivating reviews, were implemented by China’s State Administration for Market Regulation (SAMR)
  • 43 apps were accused of illegally transferring user data and called out by the Ministry of Industry and Information Technology and required to make “rectifications”

Similar cyberspace scrutiny is happening in the US regarding monopolies held by some of the biggest players in tech like Google, Facebook, and Amazon but is moving very slowly through the legislative process.

In terms of how this impacts Americans, TikTok is currently one of the single most downloaded apps in the US and owned by Beijing-based company ByteDance. According to The Sun, ByteDance is now the most valuable startup in the world with an estimated value of 1 billion USD.

Many doubt that China actually cares about privacy, but some believe that keeping up the appearance of playing by modern corporate rules benefits their government as they seek global dominance.

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Tech News

Apparently, the chip shortage is NOT easing up this year…

(TECH NEWS) If you’re a tech person who has tried to buy anything with a chip in it, you know there’s been a shortage and therefore a buying frenzy. Which apparently isn’t ending soon.

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microchip chip shortage

It appears that the chip shortage, a phenomenon that has plagued production for the last six or so months, is not easing up like people had initially predicted. The real-world effects of this shortage are varied, but impactful.

The Daily Brew’s Dan McCarthy reports that the average wait time for chip deliveries is up to over 20 weeks at this point, a number that (despite postulation that the second half of 2021 would see increased chip production) is higher than the wait times in both July and June of this year.

The chip shortage has a few different roots, but the primary one as of late is a slew of COVID-19 outbreaks in Southeast Asia – specifically near locations that produce large numbers of semiconductors for the rest of the world. It’s thought that the wait time will increase in the coming weeks, even as companies slash predictions and hunker down for a hit to their profits this season.

For context, manufacturers were having to wait for a little over 12 weeks for their semiconductors this time last year. It’s clear that we’re going in the wrong direction if we’re planning to keep up production going into this next year.

The implications of such a shortage range from baffling to sobering. Earlier this year, people struggled to find PS5s for reasonable prices; more importantly, though, is the effect this shortage is having on the automobile industry. A couple of weeks ago, Toyota announced a 40 percent cut in production plans for September.

With GM, Ford, Stellantis, and VW adding that they will most likely cut back on production as well, it looks like the 2022 vehicle market will be the latest casualty to lower-than-optimal supply in a time of moderate demand.

While the chips used in cars, appliances, and other common electronics are profoundly affected by the shortage, it appears that “power management” chips (the ones used in smaller devices, namely smartphones) have a decreased wait time from last month. This somewhat contradicts a shortage warning by Apple in late July, though we’re clearly not out of the woods regarding production efficiency yet.

It is extremely likely that this shortage will impact auto and appliance production in 2022.

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