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Fans rejoice as BlackBerry technology catches up to competitors

This summer, with the release of BlackBerry 6, the loyal BlackBerry users will finally have some of the modern options that other smartphones have, along with a host of slick features that will surely convert a few fence sitters.

Moving away from their standard knob navigation to touch screen navigation, the BlackBerry 6 will have highlights like universal search where you can begin typing in anything and it searches all of your media, contacts and the like (not just contacts).

This newest version of BlackBerry is social media ready and attempts to integrate info from various social networks into one comprehensive stream and allowing you to update all of your designated social networks with one update.

BlackBerry 6 will now have a pinch/zoom feature, an integrated RSS reader, and an enhanced media interface.

The release date has not been set yet, but it is rumored to be quite soon. We polled our readers this spring and 31% of those surveyed currently own a BlackBerry and it continues to be popular in the real estate profession. Will that number grow or will Realtors who continue to threaten to switch to iPhone make good on their word?

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BlackBerry 6 preview:

What do you think of the new BlackBerry 6? Did it catch your attention?

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.



  1. roydevoll

    July 14, 2010 at 1:30 am

    Well, I guess they’re only a year and a half behind now instead of five? I say too little too late. iOS and Android are taking over the market including the corporate sector. Besides that, I’ve never in my life liked owning a blackberry “the stupidest smart phone I ever used, come to think of it none of them were any good a couple years ago?” but I’ve not had a good enough reason to even think about letting go of my iPhone? maybe because i’m right handed lol, still not enough!

  2. Matt Stigliano

    July 14, 2010 at 9:17 am

    Interesting that they seemed to focus on fun and non-business things in the video. Blackberry has a reputation as a business phone, yet they instead had conversations about movies and meeting up to go out. Nothing bad about that, just something interesting I noticed.

    • AJ Touchstone

      July 14, 2010 at 1:39 pm

      You are correct in this observation; most business professionals (including the vast majority of government and military operations) will without pause choose a BlackBerry as their smartphone. This choice comes sometimes by company mandate or simply because BlackBerry e-mail support is unparalleled.

      However, RIM BlackBerry is now targeting the non-professional crowd: college, soccer moms, artists, musicians, etc. These iPhone-esque users may be unhappy with their phone choice and are looking to the competition. BlackBerry is shedding the business-only veil and is becoming appealing to this new user base.

  3. Benn Rosales

    July 14, 2010 at 10:56 am

    Blackberry will have to work hard to shed the ‘old folks’ phone image. They seem to cater to the ‘no change is good change’ crowd with trailing edge design and technology. I wish them luck, but my money is on android in this category even above iphone so long as the choice factor and price point to entry remains high. Android on a tablet will seal the deal for me.

  4. Dave Lewand

    July 14, 2010 at 1:23 pm

    Thanks, Tara! I represent #CRE clients that must be kept fully aware of the most effective means of mobile communication within the #CRE industry. The predominant mobile device (in terms of ownership, not necessarily performance) among #CRE professionals is BlackBerry. I can’t tell you exactly why BlackBerry continues to be the most widely-owned mobile device in the #CRE industry – I can only say that the fact must not be ignored – even by the most well-informed early adopters of competitive mobile devices.

    What will be the predominant device next year? In 5 years? I don’t have the answer, but I do have more confidence that – in the #cre industry – the answer is more likely to be BlackBerry-related than iPhone-related, regardless of performance.

    Maybe the overriding solution is to always own what’s best for you and always be aware of what’s most widely-owned among your audience.

  5. Lani Rosales

    July 14, 2010 at 2:43 pm

    I’m actually thinking that BlackBerry innovation could be a gateway to iPhone, EVO, etc. For example, I’ve used a Palm forever and a day. When the iPhone came out, it was intimidating for many, but as a Palm user, the Pre wasn’t intimidating because it felt like an upgrade, not an all new technology. But in reality, the functionality is similar to the iPhone, so it wouldn’t have been *that* big of a leap.

    People currently using BB now have an option to stick with a product they know rather than learn a new one, which is the biggest hurdle to upgrading technologies. I think this will go over well.

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