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Google Catalogs expanded past tablets, plans to go mainstream

Google Catalogs launched last year as a tablet app allowing people to hold a digital retail catalog in their hand and flip pages, but with the expansion to all web devices including desktops, Google seeks to go mainstream with their offering.

google catalogs

google catalogs

Expanding Google Catalogs

If there is a company that’s out for world domination, it’s Google. Back in 2011, we covered the Google Catalogs app for tablets. Google had launched a great way for users with tablets to browse through 125 retailer’s products, see information on those products, and not have to deal with piles of paper catalogs from your favorite stores or brands. But now, Google has stepped it up to the next level with a new version of Google Catalogs. And, of course, it’s right in time for the gift purchasing spree of the holidays.

Instead of limiting Google Catalogs to tablets, it will now be accessible on the web, making it easier for the masses to shop without ever having to leave home, or the couch, for that matter. But that’s not the only new feature that you can expect from Google Catalogs this year. They’ve also upped the number of showcased brand and stores—now up to about 300. Brands include Fossil, HarthSong, Nike, and even slightly strange ones like The Wisconsin Cheeseman.

Now, more intuitive purchasing

Google Catalogs is now more interactive and engaging, too. Users can browse through this 300 catalogs, click on a product to find more information about it – sometimes including a video – and if you decide to purchase one, or ten, products, Google Catalogs will send you to the right page so you can buy it right away.

However, there is a drawback. If you’re looking for a more technological and electronic-based shopping experience, you’re not going to find it through Google Catalogs. Instead of focusing on that market, they’ve decided to focus more on mainstream markets, meaning kitchenware, clothing, and apparently Wisconsin cheese.

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Thanks to Google, there’s no longer a need to search through countless catalogs. Google Catalogs does most of the legwork for you. You simply have to click on the product you’re interested in, and you have everything you need right at your fingertips. Now you don’t have to brave the crowds this holiday.

Written By

The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.

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