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Google Chrome’s new logo points out style shift

Google Chrome has revealed their new logo which has the web developer bloggers yelping that the new logo is a big ugly number nine or that it’s boring.

According to Google, “Chrome has improved significantly since it was first released in 2008. We’re working on refreshing the icon to better represent the speed and simplicity of the modern browser and operating system.”

The new logo is more two dimensional and simplistic which is the trend web designers are going back toward. Shiny is out, matte is in. 3d is over the top, 2d is simplistic and easy to see on computers and smartphones alike. Colors are less obnoxious and basic yet not on the standard elementary color wheel.

Beyond that, as logos become more internationally recognized, it is par for the course to simplify over time like Nike, Shell, Apple and dozens of others. It’s standard business and no surprise.

According to AfterDawn.com, “The logo will soon be available in all versions of Chrome, and is now available in the developer-channel for Chrome 11.”

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What do YOU think of the new logo?

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17 Comments

17 Comments

  1. Molly

    March 17, 2011 at 9:21 am

    “and later on First News”

    not bad for a network, not so much for The Google…

  2. Mike

    March 17, 2011 at 1:51 pm

    I like the smooth shiny one better.

  3. Christa Borellini

    March 17, 2011 at 2:29 pm

    The before and after look like they’ve been switched. The original is much better!

  4. MH for Movoto

    March 17, 2011 at 3:00 pm

    Loooooove that link to all the different logo-evolutions. So much fun to scour.

    As for the google chrome thingy itself . . . .I didn’t like the old one a whole lot, but i agree this one looks like a crappy public-access channel “9” logo. meh.

  5. Buy Health Supplements

    March 18, 2011 at 7:30 am

    I personally like the old logo. New one has no charm or attraction in it. It is simply sluggish.

  6. Caleb Jacob

    March 24, 2011 at 2:56 pm

    The old logo is much better. If they are wanting a matte logo, they should just change the color scheme of the old version. The new one is clunky and unattractive. When I updated my system and saw the new icon, I literally gagged (and had some choice words) when I saw it.

    I love you Google, but this was quite shocking and disappointing.

  7. Johanna

    May 9, 2011 at 2:41 pm

    I like the old better, its nice! BUT, i think that we all hade to acclimatize the new, and later like this too 🙂

  8. Daniel

    June 13, 2011 at 1:48 am

    I like the old logo better. Putting the two next to each other, the old one does look a bit garish, but the new one has no depth! I know that's what they were going for, but I think they went too far. I think if the take off some of the highlights on the old one, and flatten it a little, it could be a little more muted, but not simplistic.

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