Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Tech News

Guess who’s back, back again? Glass is back, tell your friends.

(TECH NEWS) It turns out that having a lightweight, hands-free wearable has benefits beyond pop culture memes and glass jokes.

google glass

RIP Buzz

Google Glass is back! Don’t run! I can hear you running. It was never a bad idea, as such.

On the whole, Google doesn’t throw money at bad ideas, except maybe Buzz. Anybody remember Buzz? Just me? Cool.

Google glass round two

Glass, alas, is memorable. Google Glass incarnated the classic Silicon Valley fail: good tech wedded to a good idea, then presented, marketed and used incredibly badly. The argument against the tech was never that it didn’t work. It was that it looked stupid, did very little that couldn’t be done with other, better tech, and – big one – the few new things it could do were often deeply troubling. I mean, I find CCTV sorta creepy, and that’s limited to private property.

I don’t know about y’all, but for my money people strapping cameras to their actual heads, ready to stream my #iwokeuplikedis scruff self to the actual Internet, is a giant step further into satirical dystopia than I’m prepared to roll with.

So how do you save a trainwreck that public? Easy.

Advertisement. Scroll to continue reading.


That was the basic failing of the glasses, way back in the planning stages. It was meant to be a leap forward in wearable tech, maybe even into augmented reality, rather than to do a job of any kind. They wanted it to be something, as opposed to designing it to do anything, and the result was a $1500 robot stalker/nerd toy. Neither of those things is worth fifteen hundred dollars.

Augmented reality for engineering and manufacturing absolutely is, and that’s X Company’s new paradigm. Well, one of them. They’re also marketing it as a supply chain tracker for logistics and to record patient histories for healthcare workers. Used wisely, that previously creepy always-on recording capacity could literally save lives.

Bright future

That’s brilliant, and it’s only the beginning. Glass Enterprise Edition’s solutions are all custom, built for the customer’s needs. It’s addressing the problem with Glass at its source: instead of creating a solution without a problem, which Glass should be in the Geek Dictionary for, they’re establishing exactly what problems exist for their customers, then building exactly the right solutions for them.

That’s how you fix a screwup.


Advertisement. Scroll to continue reading.
Written By

Matt Salter is a writer and former fundraising and communications officer for nonprofit organizations, including Volunteers of America and PICO National Network. He’s excited to put his knowledge of fundraising, marketing, and all things digital to work for your reading enjoyment. When not writing about himself in the third person, Matt enjoys horror movies and tabletop gaming, and can usually be found somewhere in the DFW Metroplex with WiFi and a good all-day breakfast.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

(Tech News) You won't find Google Glass on a shelf, so is the project dead or what? Why can't you buy one now?

Tech News

(Tech News) Google Glass was once thought to be the next big thing, so why aren't people nationwide adopting them at neck-breaking rates? Has...

Tech News

This month, the Google Glass device went on sale, and many people think they can just hop into a store and nab a pair,...

Social Media

(Social Media) Google Glass users will now be able to live broadcast with Livestream, so businesses better know what people can do with Glass...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.