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Thanks to Google, you’ll need an emergency hashtag plan asap

(SOCIAL MEDIA) Google is playing catch up, which means your brand will need a new strategy for both listening and reacting.

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1999 was a solid year. The first non-stop world trip in a balloon occurred, the women’s national soccer team won the world cup, Pokemon took America by storm and the internet saw its first round of internet reviews. Here we are, nearly 20 years later and Google is adapting its reviewing system to match the times — with hashtags.

What started as RateItAll.com, Deja.com, epinions.com has now amassed into thousands of websites, forums and comment sections all enabling John Doe behind to leave a review from the comfort of their screen. Now, Google Maps is enabling John and all of his pals to use hashtags on their reviews.

The goal is to make more restaurants findable. For example, if you find a coffee shop that has the perfect ambiance for a date spot you could hashtag it #datenight. Then it would be added to the other reviews with that tag and anyone using Google Maps who search the tag would see it was labeled as such. Other hashtags could be used for accessibility (#wheelchairfriendly) or dietary restrictions (#glutenfree).

Google suggests that each review has five hashtags at the end of the post that way the post is easy to read and easy to label.

The hashtag feature rolled out globally and quietly just over a week ago. As of writing, it is only available to Android devices and has only been advertised to the members of Google Maps’ Local Guides program — a program that allows members to share reviews, photos and knowledge about businesses and other places they go to.

These tiny hashtags have potentially huge ramifications. While non-specific hashtags like #love or #food won’t help or harm, hashtags like the ones aforementioned or the myriad of other possibilities could tip the scales either way.

There’s no doubt that the hashtags will allow users of Google Maps to discover more businesses and places. While there’s no information on when the hashtag feature will make its way to iOS or the web, businesses should start putting together plans.

Yes, I’m sure everyone has phenomenal social media plans in place. But this is going to be a completely different beast. Whether it is a plan to utilize the hashtag feature, a plan for damage control, or a plan to create a brand specific hashtag specifically for the Google Maps feature, it would behoove everyone have a hashtag plan in place.

Kiri Isaac is the Web Producer and a Staff Writer at The American Genius and studied communications at Texas A&M. She is fluent in sarcasm and movie quotes and her love language is tacos.

Tech News

For meetings that should be an email, there’s StandupMeet

(TECH NEWS) If you’re tired of having your precious work time taken up by useless meetings, there may be a solution.

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Have you ever attended a meeting that turned out to be a waste of time and set you back on your work? I’m going to go out on a limb here and assume that every person reading this article is nodding in agreement.

Meetings, if executed appropriately (and sporadically,) can be effective. However, having weekly (or even daily) meetings that are designed to catch-up or give reports can add up to a ton of wasted time.

Across the board, meetings are generally geared towards productivity, and oftentimes they are counterproductive. So, how can you still get that need for touching-base with employees while still being productive? StandupMeet might just have the answer for that.

StandupMeet is a tool designed to make meetings more productive and agile. According to their statistics, more than $37 billion per year are being spent on unproductive meetings.

The main features include: the digitization of meetings, the instantaneous sharing of minutes, and the ability to assign actions and keep track of progress.

By making the meetings digital, you organize meeting points in one place. Decisions, actions, and key points can be logged in real time and accessed before the meeting.

This makes projects more agile and helps to increase critical success factors.

With instantaneous sharing of minutes, you can collaborate and share minutes of the meeting, key result areas, and action points. This is also done in real time and is shared with colleagues to make sure that each person is on the same page.

Finally, by assigning actions and keeping track of projects helps to ensure data integrity and provides accountability to each team member. Automated reminders are available so that you can spend your time on the more valuable tasks first.

In addition, StandupMeet also offers: project wised meeting, customized meeting types, organized agendas, shareable meeting minutes, accountability, reminders to ensure time is being appropriately applied, recurring meetings, conflict-free meeting scheduling, locations, automated follow ups, automatically tracked action points, and flexibility across time zones.

This can save time and increase productivity for on-site workers and can also be beneficial for teams that are remote.

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Tech News

How a chatbot can actually change people’s habits

(EDITORIAL) So many brands are creating chatbot functions and say they’re “building” a chatbot, but think of your users as you expand into this universe – define what you’re doing first.

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It’s no secret there are a lot of chatbots these days. The latest trend: chatbots wanting to change people’s habits, and not all are created equal. As these types of bots become more prevalent, it poses the question: do they actually work? Answer: sometimes, and it depends.

Do chatbots actually affect behavior?

As a founder of an AI chatbot financial assistant, I know the opportunities and challenges that come from influencing daily behavior. When it comes to habits, you face the difficulties of say, marketing a vitamin versus a painkiller. I want to build software that will enact actual change, but let’s be real – people aren’t as motivated in the mundane, everyday decisions, because they don’t think it matters.

I’ve seen my fair share of chatbots — both impressive and crappy — come and go, and I can confidently say that chatbots/AI assistants will only work if behavioral science is implemented. This must be intentionally created throughout the software — from UX to UI to copywriting.

When there’s not an actual person on the other side of the conversation, the bot needs to use other motivating factors — otherwise, users won’t take it seriously. (Remember SmarterChild on AIM? Case in point.)

Real-life example: Open Habits

Let’s explore this further and look at new startup, Open Habits.

First off, the origin of Open Habits is pretty interesting. Twitter and Product Hunt user Aiden Buis tweeted a fun concept – a self-imposed hackathon where he would build and ship a SaaS product within 100 hours, and document every step.

It’s built as a bot within the app Telegram, so others can track your progress. But with the Open Habits bot, it isn’t geared towards a specific habit or interest. A user can track any habit they want to change. It seems like a good idea for flexibility, but in reality, this typically sets someone up for failure.

Motivations for different habits aren’t one size fits all, but specific tactics need to be used depending on the desired habit to change.

Overall, I’d give it an 7/10. For a quickly shipped software, it’s not all that bad.

But to actually create change, here are some guidelines to keep in mind:

1. Go easy on the notifications.

Let’s look at a software that fails at this, MyFitnessPal. I kind of shiver just thinking about the notifications I used to receive. An everyday notification typically means someone will turn off your notifications or flat-out ignore them. Make the notifications actually helpful, not constant or annoying, and for the love of God, please space out the timing.

2. Show the long-term picture for daily habits.

Show your users what they’re doing does matter and does lead to big change.

For example: If you’re talking about weight loss, show how swapping one dessert for fruit once a week can equate to X or Y calories or pounds lost a year. If it’s financial habits, show how saving even $1 a day can grow your financial future into $X. (Acorns does an excellent job of this.)

3. Do your research on favorable or unfavorable language.

If you’re trying to change someone’s habits, prepare to get to know as many experts as possible in your field. Read all the books, meet all the professors, and get to know all the researchers that study far beyond what you’re doing. Prime example: financial app users hate the term “budgeting” because it’s associated with negative feelings, and we only knew this because of This is why it’s crucial to become best friends with the leaders in your industry.

As always, this is simply a starting point for guidelines to keep in mind whether you’re building or just using a chatbot. Look at the competitors, see what works best for you and what motivates you, then go from there.

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Tech News

With reward comes risk: facial recognition and privacy

(TECH NEWS) Facial recognition and artificial intelligence are awesome rewards from technical innovation but with reward comes risk.

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Technology is an omnipresent force in all of our lives. It is the core of innovation, providing us with quick, new ways to research, socialize and entertain ourselves. It seems like everyone is taking advantage of rapidly changing technology.

However what one person thinks as a reward of new systems may actually be a risk to someone else.

Take for instance, facial recognition software. Facebook uses it to identify familiar faces in photos and Apple uses it to unlock phones. It’s everywhere.

Even the porn industry is getting in on it. PornHub, a major online source for adult content, announced their new plan to use AI to help categorize the 10,000 plus videos that are uploaded every day.

Prior to this update, the site used a system of tagging videos to keep them organized. I would go into examples of such categories, but I’ll leave that up to the imagination.

One non-explicit example is organizing content based on the names of the stars of the film. Both the site itself and users had the ability to add tags to videos.

Regardless, this was not fast enough. By integrating AI software, PornHub hopes to expedite this process.

While this may sound like a smart business decision, this seems like high risk beginning to inadvertently diminish privacy rights.

Many people in the porn industry have alternate personas to separate their work and personal lives. Facial recognition software may pull from sources from both sides of that spectrum and end up merging the two.

This has already been the case on Facebook via the recommendations the site makes for “people you may know” via your internet practices.

However, it’s not just a matter of protecting the identity for a professional or amateur porn actor, it’s also about the privacy of clients.

Imagine being recommended to friend the star of the last video you streamed. This industry in particular, requires a level of discretion.

To combat some of the fears, PornHub has insists that the AI software only tags from the 10,000 stars in their database. Though as this update has proven, they could expand their database to keep up with the demand in the future.

It’s a technological advantage for their organization, but at what cost to others’ privacy?

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