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SERP website previews – Google’s test crew is at it again

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Google Apocalypse: SEO is dead

Many users across the Interwebz started noticing a new trend in their Google seach engine results pages (SERPs) today. Is it a sign of things to come or the next bi-monthly Google apocalypse?

Today with no fanfare or official announcement, Google users in the US and elsewhere began to notice some changes to their normal SERPs. For me personally, it only seems to occur when using Google’s Chrome browser. I’m not able to replicate it in Firefox which makes me wonder if it’s related to Google Gears in some way?

Google has integrated a website preview into the SERPs where, if active, when you hover over an individual result it is highlighted in blue and if you click the blue area, Google will load a preview of the result’s website, with appropriate content highlighted and summarized for the user.

Moopheus

Is this, dare I ask, the end of SEO?

Pssht. Hardly. Does this mean your on-page content and presentation is going to be more important than ever? Probably so. If the user can view your website and relevant copy without ever having to leave Google, then your content is going to have to be strong, compelling and presented in an attractive manner to convert that searcher to click over to your website.

Not much is known at this point on how long this “feature” will remain, whether users will be able to disable it or not.

A couple of interesting observations

If you look at the image below, you’ll notice the website preview that is highlighted has a broken video in the preview. After visiting the page, that video is using a Flash video player. Looks like Google is still having trouble with Flash.

You’ll also notice the preview covers up the paid ads on the right sidebar. Are Adwords advertisers going to have a problem with that? As someone who uses Adwords, I do.

What experiences have you had with this new Google experiment? Tell us about it in the comments.

Cap & Trade

Marty Martin is an accomplished SEM/SEO anti-consultant with a broad range of experience working for a wide variety of clientele including colleges and universities, regional and state tourism, government and business. An advocate for business, Marty works hard to share accurate information in a world suddenly overrun with "social media consultants."

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19 Comments

19 Comments

  1. George O'Neill

    October 6, 2010 at 4:53 pm

    Google has always maintained the best SEO is writing great content!

  2. Lani Rosales

    October 7, 2010 at 9:57 am

    What this implies to me is that aesthetics ARE important, not just words. Love it!

    • Marty Martin

      October 7, 2010 at 10:01 am

      It definitely adds a certain level of persuasion through design, etc. into the conversion process. Whereas before a user could’ve been persuaded to click through to your site by just the SERP snippet, now (assuming this sticks around and is widely adapted by users), the user can preview your site before leaving Google. Maybe your site isn’t attractive so they don’t click through? Maybe seeing the keyphrase they searched for in its context on page makes them click through…or not. Lots of interesting possibilities.

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Business Finance

First impressions matter – how to win over investors immediately

(BUSINESS FINANCE) Impressing investors is nerve-wracking, but these tips can help you to nail your first impression.

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meeting interview

Going in for your first pitch meeting with investors can be nerve wracking—especially if you haven’t yet met these investors in person. Fortunately, if you land a solid first impression, you can set the right tone for the meeting, and make the rest of the presentation a little easier on yourself.

But why are first impressions so important, and how can you ensure you make one?

Let’s start with a recap of the benefits of a strong first impression:

  • A reputation framework. Our brains are wired to make quick judgments about our surroundings. Accordingly, we tend to judge people based on our first interactions with them, with little opportunity to change those initial judgments later on. If you strike investors as a smart, likeable, and capable person early on, they’ll see your pitch deck in a whole new light.
  • Memorability. First impressions stick with people. If yours stands out from the other entrepreneurs pitching these investors, they’ll be more likely to remember you, specifically, and therefore may be more likely to eventually fund your project.
  • Personal confidence. If you know you’ve nailed the first impression, you’ll feel more confident, and as you already likely know, confidence makes you a better public speaker. You’ll speak more deliberately, more passionately, and with fewer mistakes.

So how can you make sure you land this impression?

  • Arrive in a nice vehicle. Show up in a luxury vehicle, or at least one that’s been recently detailed, sends a message that you’re already successful. This isn’t a strict necessity, but it can speak volumes about what you’ve already achieved, and how you might look when you drive to meet your future clients.
  • Dress for the occasion. Along similar lines, you’ll want to dress nicely. You don’t need to have ridiculously expensive clothes, but you should wear standard business attire that fits you properly and has no signs of wear. It’s also a good idea to get a haircut, shave, wear tasteful makeup, and make other small touches that improve your overall appearance.
  • Smile. Smiling is contagious, and it instantly makes you more likable. Don’t force a grin (or else you’ll look like a robot), but do flash a genuine smile as often as appropriate during the first few minutes you meet your prospective investors.
  • Use your investors’ names. When you speak to your investors, try to address them by name as often as possible. People love to hear the sound of their own names, so it might help you win their favor. As an added bonus, it will help you reinforce your association with their name and face, so you eliminate your risk of calling someone by the wrong name later on.
  • Warm up with something personal. It’s tempting to get down to business right away, especially because your investors’ time is limited, but in most cases, it’s better to warm up with something personal—even if it’s only a few lines of a conversation. Tell a funny joke you heard earlier in the day, or share an anecdote about how your morning has been going. It makes you seem more personable and charismatic.
  • Find a common link. If you can, try to find something in common with each of your prospective investors. You might comment that you got your tie at the same place they did, or that you use the same type of pen. Look for subtle clues about their personalities, lifestyles, and hobbies, and forge a connection through those channels. People disproportionately like other people like them, so the more commonalities you can find with your prospective investors, the better.
  • Watch your posture. Your posture says more about you than you might think. Keep your back straight with your shoulders back, and walk confidently with your hands out of your pockets. This is crucial for projecting confidence (and feeling it internally as well).

If you can land a great first impression, you’ll set the stage for a killer presentation—but don’t think you’re out of the woods yet. You still need to make sure you have a fantastic pitch deck in place, and enough knowledge on your startup idea to handle the toughest investor questions. If this is your first pitch, don’t worry – it does get easier – but the fundamentals are always going to be important.

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Tech News

Artificial intelligence wants to improve your resume

(TECHNOLOGY) Artificial intelligence can do everything from drive a car to improve your resume – we’re movin’ on up!

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skillroads artificial intelligence resume builder

Remember the career service office in college, who gave you your first lesson on resume writing? Or maybe you remember the coaching company who helped you tweak your cover letter and professional story for a career change?

Now, imagine all those experiences automated by artificial intelligence (AI). Seems farfetched? It’s closer than you think.

Enter Skillroads, an “AI career service to help you land a dream job.” This tool acts as a new resume builder, a current resume evaluator, and a cover letter builder, to set you up with the most optimal job app documents.

The resume builder takes your desired position, and a questionnaire outlining your experience, and a list of your skills and turns it into a resume for you. Powered by “smart data sourcing and natural language,” Skillroads turns those inputs into “strengths and skills that suit you best,” likely by matching your skills with desirable keywords.

That same technology fuels the “smart resume check.” You can upload your current resume, and the tool will grade it on ATS (applicant tracking systems) compatibility, formatting, and sectioning, among other things. In addition to the quantitative scores, the tool offers steps to fix and improve the document.

Once your resume is ready, next up is the Cover Letter Builder. Using your resume details, Skillroads automatically identifies key competencies to address in the letter, then builds the language and story using best writing practices.

The tool itself wants to appeal to users targeting Fortune 500 Job Opportunities, as the tool also incorporates a search engine for jobs at those companies. The tool can match the documents it creates with open opportunities, to save people time during the job hunt.

So, how does it stack up to a resume writing service?

A human review can give you different perspectives from different people; unless all such perspectives are accounted for in an algorithm, you may not receive the most comprehensive audit possible. Furthermore, you can’t get feedback on things like in-person interview or phone screen performance from an algorithm. Not yet, anyways.

While a human review is still superior, this is a good first step to integrate artificial intelligence into a algorithm-oriented job application environment.

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Business Finance

Parody on capitalistic currency highlights cryptocurrency’s appeal

(FINANCE) This goofy parody showcases why traditional currencies are mocked while cryptocurrency solves some inherent problems with finance.

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cryptocurrency parody

In a video parody of capitalism by Hello Generic, actors poke fun at what makes capitalistic currency so principally ridiculous. While the parody itself is clearly geared toward traditional currency, it also inadvertently makes a strong case for cryptocurrency and why people are putting their faith into it.

In the video, the actors are stranded on an island on which they attempt to establish an economy. The first action that they consider is using coconuts as their form of currency—an idea that is quickly overshadowed by the notion of using seashells to represent the coconuts (clearly a jab at the idea of a federal reserve). The video then explores how easily concepts like inflation and debt can develop completely regardless of the wishes of the people; since the coconuts (read: gold) aren’t actually being used, it’s all too easy to grab a few more seashells than are backed.

It’s no secret that many people in America don’t trust the government not to screw up their money, which is why it’s also not surprising that so many people are turning to cryptocurrency as an investment vehicle.

Cryptocurrency certainly has its drawbacks – it’s volatile, unprecedented, whimsical, and subject to influence by completely unpredictable circumstances – but it’s also easy to see why some view it as safer than traditional money.

Since cryptocurrency is decentralized, one mustn’t worry about its value depreciating because of politicians or failing international relations, nor do people have to stress over its value becoming inflated or manipulated by governments.

Similarly, cryptocurrency has a definitive cap on how much can be sold. Since there is a limited number of cryptocurrency tokens available at any given time, borrowing more than is available isn’t even an option; instead of grabbing a seashell whenever you want to spend or buy more than you can, you’re rightfully stuck with your finite number of coconuts.

To make the claim that cryptocurrency is more stable than traditionally capitalistic currency would be absurd, but cryptocurrency is definitively less susceptible to the same problems that make our currency as unstable as it is. Given the government’s past usage of our currency (usage that has led to our country’s massive debt) it’s no wonder that more people are turning to a government-free form of finance.

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