Google: the mega-earner
We all know that Google is one of the biggest and most influential companies around. But have you ever wondered exactly how much they make in any given day? Chances are the end amount is a substantial amount more than you originally thought. How does $100 million sound? Well, according to this graphic, that’s how much Google makes in a single day. Let’s break it down a little more.
The top three industries that spend the most when it comes to purchasing Google ads are the finance industry, the travel industry, and the shopping industry. The top three companies within the finance industry include StateFarm, Geico, and Quicken Loans. On average, companies in the finance industry had a cost per click of $3.09 and had a conversion rate of 6.12%. With those numbers alone, it’s not hard to see how Google makes a lot of money each day.
The travel industry, which is the second largest and is comprised of companies like Expedia and Priceline, has the lowest conversion rate at 1.45%. The shopping industry, which is third in line, has the highest click-through rate at well over 5%. Unsurprisingly, the largest advertisers in this category are Amazon and eBay.
5.6 billion ad impressions every day
With the highest paying industries aside, the average cost per click is a lot more manageable for the everyday entrepreneur—at $0.35 per click for Google Display Network and $0.53 per click for ordinary Google Search. In the third quarter of 2012, Google touted 5.6 billion ad impressions each day in Google Search and 24.2 billion in Google Display Network. That’s huge!
The numbers and statistics could continue, but the point is that Google makes a lot of money because they offer what many consider to be a valuable solution to everyday advertising problems. It’s clear that all sizes make use of what Google offers, for all those looking for advertising that has the potential to reach their target markets. A company couldn’t make over $100 million per day unless they offered a valuable service. How valuable that service is to you, however, all depends on the execution.