Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Tech News

Instagram’s new update could save you time in the real world

(TECH NEWS) Instagram’s new update is set up to help users productivity as they find places and products they want too.

ftc influencer collections visual web instagram booking

More than pictures

What do you think of when you think of Instagram? Filters? Elaborate braids? Food too beautiful to eat? What about reservations?

That’s right – Instagram will soon allow users to book appointments and make reservations directly through a business’s Insta account.

Double tap booking

Instagram envy could now be a thing of the past.

If you’ve been stalking a hair salon that does a flawless cut and color, you can impulse-book yourself an appointment right in the middle of ooh-ing and ahh-ing at a rose gold ombre.

Come across a perfectly plated dish of your dreams?

Make your reservation right now before your phone is covered in drool, instead of forgetting the name of the restaurant.

Then you won’t spend the next week digging desperately through pictures of food for your star-crossed supper soul mate. A brisk tap-tap will earn you an appointment at that fierce nail salon, on point brow bar, or any other reservation-ready Insta-business.

Advertisement. Scroll to continue reading.

Is there such thing as the perfect demographic?

We previously outlined the demographic profiles of all the major social media platforms, and Instagram users were mostly female.

That means the user base is perfectly suited to a beauty service booking app.

And a full 90 percent of ‘grammers are under the age of 35, which means they’re eager for anything that streamlines a process or softens that constant FOMO.

A drop in the “cool updates” bucket

The cool thing for businesses looking to participate in this feature is that it will give them a solid metric to measure their success on Instagram with.

This isn’t a like, or a follow – this is a real action that, for the most part, will result in more sales for their business.

This upgrade comes on the heels of a number of other Instagram additions. We can now zoom in on pictures (why did that take so long?), upload more than one picture at a time (because, shocker, grammable things don’t happen in isolation, but often come one after another in a long stream of social media gold), and even buy beautiful things directly from businesses’ Instagram accounts.

Who run the world

With this latest feature, Instagram directly challenges platforms like OpenTable and Yelp, and could even pose a threat to fitness class booking apps like MindBody.

Advertisement. Scroll to continue reading.

Instagram is determined to get users to do as much as possible on their platform, and they’re well on their way to taking over our lives, in the best way.


Written By

Staff Writer, Natalie Bradford earned her B.A. in English from Cornell University and spends a lot of time convincing herself not to bake MORE brownies. She enjoys cats, cocktails, and good films - preferably together. She is currently working on a collection of short stories.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Marketing

2022 has been quite a unpredictable year, including in the tech industry, so what's to come in 2023 for social media marketing?

Social Media

Move over MySpace, there’s a new kid on the block. Instagram is looking into adding a song to your personal profile.

Tech News

With social media giant, Instagram, having a rocky end to the financial year, the company tackles discrimination with new features.

Business Marketing

Recent Meta announcements show a decline in revenue for the parent company, so Instagram is chosen as the evil step child for more ads.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.