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Maestro: Engage, monetize, analyze your live viewing audience

Maestro is in early development to help live broadcasters learn more about their audiences, engage better, and make moolah.

Making the most of your live audience

You found your audience. You crafted your message. You built your brand. Now what?

Maestro is attempting to answer that question with their bid to be the #1 video monetization platform. It works to help you connect with your hard built audience through a variety of streaming platforms and leverage them before, during, and after your videos are live.  

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Since it supports all the main video players like YouTube, Vevo, Twitch, Ustream, and Livestream, you just have to focus on producing great content. For those with more robust media needs, they offer custom player build-outs.  

Create and broadcast

After working hard to craft your content, Maestro allows you to also craft the full experience of your audience. Create and customize your channel and then combine the sources into a synced linear stream. Often, fans have a brand loyalty to a streaming platform (i.e. Twitch vs. Youtube vs. Livestream). Maestro enables you to reach your fans where they are most comfortable and not ignore other platforms.

Engage and monetize

By layering Maestro over the top of your livestream, you can drive engagement and monetization in real time, track and measure engagement throughout your stream, conduct polls, engage socially, and provide a chat service to drive conversation.

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Turn your viewers into customers by monetizing in three ways: Onscreen calls to action that drives eCommerce, gating content to require a subscription or pay-per-view payment, and leveraging sponsorships and ad networks through advertisements.

Analyze and retain your audience

Last but not least, keep track of your viewer base with Maestro’s analytics and marketing tools. Basic demographics, advanced viewership, engagement, ad impressions, time on site, and more can all be accessed through your admin panel or pushed to a different analytics program like Google Analytics. All data can be exported or connected via API for marketing purposes.

While still in the early stages of product development (mobile app still coming), Maestro offers a livestreaming solution that drives user engagement, revenue, and data collection. This allows the business-minded broadcaster to amplify content reach and maximize return on investment within their own property.

#Maestro

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Written By

Dave Novotny loves writing about cutting edge technology and business innovation. A creative by nature and a number cruncher by blood, sweat, and tears, Dave loves telling the story that the numbers and analytics write in a way that connects to people. When he's not crafting copy, he's out hiking with his wife and two rescue dogs, Jackie and Loki.

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