Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Tech News

Metaverse fashion brands take off with limitless virtual possibilities

In a virtual world with no limits, money is pouring into the Metaverse fashion industry with no end in sight.

Person playing virtual game representing tumblr live

Fashion has always been a staple in society. Worn for comfort, work, or style, fashion has often told a story of the person wearing it. Even someone who doesn’t like all the “frilly stuff” can agree their steel-toed boots indicate they work in some hands-on field.

Or the person with the more than overtly expensive bag makes a lot of money. Maybe even the individual wearing a warm flannel lives in cold conditions. Fashion also helps us to attract a partner, if we want one. What we wear and how we wear it plays a key factor in everyday life.

What happens though when fashion transcends physical bonds? What does fashion mean if not to be worn and shown off or for work and comfort? Sounds a little crazy and potentially unnecessary right?

Well, it is becoming a reality. Hubspot reported millions of dollars being poured into fashion in the metaverse. Lighting shoes, sparkly dresses, and accessories galore. Fashion NFTs are being sold in the thousands, not only by Metaverse companies but also by reputable physical brands like Dolce & Gabbana, Nike, and Gucci.

There are even whole dedicated companies to metaverse fashion like Space Runners who have amassed a whopping 10 million in seed funding already. The whole idea for Space Runners is to create community and weed out exclusivity.

Advertisement. Scroll to continue reading.

I can understand that a lot of brands in today’s world make 10 of something, jack up the price, and suddenly someone’s house has a second mortgage for something rare. They horde it like Golem from Lord of the Rings and it alienates people who cannot afford such luxuries.

There is also the plus of reducing textile waste whilst still being able to enjoy lavish fashion. Company creativity knows no bonds in a world with no physics and rules. You could create anything your heart desires. If you want a dress that is made of a unicorn’s mane or a button-down created from daises, you can do it. Or our favorite, sweaters made of eyelashes.

Sweaters made of eyelashes from Spongebob, representing limitless possibilities of fashion in the Metaverse.

Being online all the time for people isn’t anything new, so making avatars and dressing them in your favorite fashion could be fun. The same stories clothing tells in real life can now be told online.

I get it, however, it just makes me do a double-take. Spending money on virtual fashion seems kinda like a waste of money. Why not spend that money on sustainable clothing for your physical body that will last?

Metaverse fashion is projected to grow into the billions by 2030. Maybe at that time, we will see more brands online in this way and there will be a larger fanbase for this type of industry. I am interested to see where this goes, even if I won’t be partaking myself.

Advertisement. Scroll to continue reading.

A native New Englander who migrated to Austin on a whim, Stephanie Dominique is a freelance copywriter, novelist, and certificate enthusiast. When she's not getting howled at by two dachshunds or inhaling enough sugar to put a giant into shock, she is reading, cooking or writing about her passions.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

Have you ever wanted to try on a shirt without actually leaving your house? This AI tool from Google might let you do just...

Business Marketing

(MARKETING) Dolce & Gabbana stepped in it, and are apologizing, but many aren't in the mood to accept their words.

Opinion Editorials

(OPINION EDITORIAL) Trying on clothes seemed to be what was saving the fashion industry from total Amazon domination, but it seems like the gap...

Business News

(BUSINESS NEWS) After years of just talk, Michael Kors makes good on his call for diversity on the runway. THIS is what body positivity...


The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.