Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Tech News

Rumors are circling about ModCloth’s aquirerer and the responses are mixed

(NEWS) Indie boutique ModCloth has unofficially been acquired a mainstream big box store and there are mixed feelings about it.



Consumers of the quirky, indie fashion brand ModCloth are in dismay.

It was recently leaked that they have been acquired by Walmart, which makes many current fans of ModCloth question their loyalty.

Uncharted territory

Modcloth has been known for their quirkiness. They are a niche brand, selling vintage-inspired clothes and accessories made for all shapes and sizes. They have been praised for their encouragement of diversity in the fashion realm.

They give customers a platform to post photos of how their clothes work in the real world alongside their reviews.

A large majority of ModCloth’s fan base consist of young women with progressive mindsets. So needless to say, it’s not exactly the same demographic of the typical Walmart.

An unofficial done deal

Though no official announcements have been made to the public yet, it was leaked that ModCloth is soon to become part of the Walmart conglomerate. Jet, a subsidiary of Walmart, has just purchased ModCloth. Employees have already been given offer letters as the transition progresses.

Advertisement. Scroll to continue reading.

Though it seems like an unlikely coupling, ModCloth CEO Matthew Kaness is optimistic about the future.

He has been recorded saying “I think there’s a lot of overlap culturally with what they’re about and what we’re about. I think over time this is going to become an incredible marriage.”

Ramifications of a merger

Current employees and customers of ModCloth do not quite share the same sentiment.

Most of the responses via social media have been negative, which isn’t a huge surprise.

Walmart is known to use any means to maintain their signature low prices, even if that means sacrificing the needs of their workers.

Can brand loyalty change minds?

Some ModCloth customers have sworn off shopping anywhere associated with Walmart.
[clickToTweet tweet=”As of now, Walmart acquiring ModCloth isn’t doing anything for ModCloth’s alternative reputation.” quote=”It is unclear whether this will seriously affect ModCloth’s business, but as of now it isn’t doing anything for their alternative reputation.”]

Perhaps they will acquire a new, Walmart friendly fan base. Only time will tell.

Advertisement. Scroll to continue reading.


Written By

Natalie is a Staff Writer at The American Genius and co-founded an Austin creative magazine called Almost Real Things. When she is not writing, she spends her time making art, teaching painting classes and confusing people. In addition to pursuing a writing career, Natalie plans on getting her MFA to become a Professor of Fine Art.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Finance

(FINANCE) Walmart is looking to hire a Cryptocurrency Lead and the job listing has some interesting language, leading us to wonder what they're up...

Business Marketing

(BUSINESS MARKETING) Walmart is paving the way for a new generation of corporate micro-influencers - but will being an influencer for these big brands...

Business News

(BUSINESS NEWS) Walmart pledges to spend $350 billion on domestic goods and products in the next decade.

Business News

(BUSINESS NEWS) Due to increased shipping costs, big companies like Amazon and Walmart are opting to give out a refund rather than accepting small...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.