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Why no one is downloading your company’s app

(TECH NEWS) Folks love their apps but are starting to get picky. How can you ensure yours is a success?

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smartphone app tech

You can’t sit with us

Time spent on apps is on the rise despite serious decline in new app downloading rates.

Users are spending significantly more time on mobile digital media, notes comScore’s 2016 U.S. Mobile App Report, but new apps are having a tough time breaking through.

18 to 24 year-olds spend nearly 100 hours a month on smartphone apps, yet 49 percent of all smartphone users don’t download any new apps in a month.Click To Tweet

Squad goals

Users are instead spending more time on their top apps, which consist of social media favorites like Facebook, Youtube, and Instagram. Google-related apps also represent a huge chunk of unique visitors. These top mobile apps are related to lifestyle function, whether for messaging, directions, music, or email, all represent something users can check in to multiple times a day.

Each app is streamlined for mobile use while maintaining visual and functional ties to their desktop counterparts.

Users want functionality over novelty.

I am definitely part of the crowd that doesn’t download things for months on end, but I will get an app if it makes my life easier.

Walk a mile in my boots

Months ago, I downloaded my bank’s app, but the mobile deposit option was so faulty I deleted it and ended up walking two miles to the bank instead, only to end up with serious blisters and a “closed for the holidays” sign.

There’s only so much space on my phone, so if I’m going to download something, it better be worth my time.

I often need to delete other apps to make room for new ones, so it’s a big deal when I accept something into my pantheon of sacred apps.

Fortunately for my feet and checking account, the bank has since updated to a highly functional app that is once again welcome on my phone.

What do we want? Functionality!

For businesses wondering how to break in to the exclusive app club, know this: if there isn’t a functionality, you don’t need a mobile app. Don’t create something with no purpose in sight.

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Users are very particular about their curation of apps and how they spend their time on them. We don’t want an app simply for the sake of a mobile option if it doesn’t offer ease of use or an engaging platform.

When do we want it? When it’s ready!

Consider the needs of your audience and how they would (or already do) use your app. Focus on giving your users a unique experience that fits into their daily lifestyle. Since apparently everyone else is a picky as me (at least when it comes to apps), you’ll need to make an extra effort to make your app stand out.

#MobileAppMarket

Lindsay is an editor for The American Genius with a Communication Studies degree and English minor from Southwestern University. Lindsay is interested in social interactions across and through various media, particularly television, and will gladly hyper-analyze cartoons and comics with anyone, cats included.

Tech News

Students say free coding school wildly fails to deliver

(TECH NEWS) There’s a serious barrier to entry into web development so a free coding school launches, but students say it isn’t delivering on their promises.

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Coding bootcamps

Technology changes quickly and so does the skillset requirement by companies. Many people are finding themselves in the stage of their career path where they may want to try something new – and not surprisingly, make a nice salary doing it. The launch of coding bootcamps (starting with Code Academy and 2011) has been touted as the solution to educate those on a missing skillset and setting them up for well-paying J-O-Bs.

Coding bootcamps, now up to 95 full-time coding academies in the United States, offer job seekers training in an area where they can move in to a new career and also meet to provide much needed talent to employers who need people who can code. This doesn’t usually come for free though. Average coding bootcamps (6 months) can cost up to $21K with the promise you will land a high paying salary at the end of it. There are also many universities providing coding boot camp classes.

What does it mean when a free coding school launches (with the intent to provide an educational opportunity to those who maybe don’t have the funding for a large investment and/or the ability to take out more student loans) and simply asks for a portion of your starting salary once you land that incredible new Developer gig?

Sounds like a great idea. This meets the market demand for interested people to learn a new skill set and be ready for a new career in software development. Shouldn’t we be asking how easy it is for these folks to get hired after the program? The challenge with the Lambda School is that their curriculum and UX for online learning is in development.

While they intended to meet people where they were with an online platform (offering flexibility to the students and teachers), it has left a little bit to desire by its participants. The learning opportunities are constantly changing. The teachers are also not always available and most likely have other full-time obligations or employment.

Many students were left disappointed that they didn’t feel the education matched expectations and didn’t see how they were going to be able to be hired in to roles that would allow them to pay back the tuition. So much so they sent requests to get out of their signed contracts and halt the program.
It goes without saying that anything new has its challenges and businesses can only move so fast.

No matter how fast technology changes, we are humans and have certain human behaviors. Employers want to see real-world experience so even if you’ve taken classes, the candidate must be willing to do things above and beyond the class (volunteer projects and networking for sure). While we root for Lambda School to be a legitimate solution for those how may not have the budget for a full-time coding school, it might be worth the time to let them sort out their curriculum challenges and consider building up your skill set in this area in other ways.

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Tech News

Defense startups are getting beaucoup bucks from the DoD

(TECH NEWS) Some tech companies are getting large venture capital because the Department of Defense is looking for new defense startups.

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military looking defense startups

While private investors remain wary of funding defense startups, they are still keeping an eye on the possible venture opportunities. Meanwhile, the Pentagon is hoping domestic investors will increase spending into these startups in order to compete with China’s strategy of creating private equity firms to invest into foreign technologies.

A major reason for the growing interest by venture capitalists is the shift in focus from traditional weapons to tools for information warfare, meaning software and tech systems. Defense startups are creating products that may have multiple benefits outside the DoD.

Changes in the defense venture landscape are slow with all three parties learning how to benefit from one another. Startups realize working with the DoD is a “mission-driven objective” as stated by Ryan Tseng, founder of Shield AI. “We went into this eyes wide open, knowing full well that to the venture community, the math doesn’t make sense.”

However, there are several big investor players already in the game. Andreessen Horowitz, a top-tier venture fund is banking on the economic sustainability of defense startups in the future. They’ve already invested in Shield AI and defense tech company Anduril Industries. Additionally, the Founders Fund, another big name venture firm led by Silicon investors Peter Thiel, Brian Singerman, and Ken Howery is investing in Anduril and goTenna after successfully backing SpaceX and Palantir Technologies.

Defense companies’ emphasis on tech could be the answer to challenges usually associated with DoD investments like competing against dominate manufacturers with steady government contracts and long procurement cycles. U.S. Code 2377 stipulates that commercially available items be considered first in procurement efforts. If defense startups can enter the market, they will also stand a chance of winning government contracts over bigger, traditional companies, thus diversifying the playing field.

But until there is a greater guarantee of a payoff, investors are likely to remain skeptical. The possibilities for this new generation of defense companies is going to needs some more wins to prove the future is in their corner.

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Tech News

Goal-based project management tool simplifies your work life

(TECH NEWS) If you are struggling to keep tasks straight then this new tool Qoals allows for a simpler and more straightforward way to accomplish goals as a team.

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Qoals pitch

We all have goals – whether they be personal, professional, financial, etc. Anyone can set a goal, all it takes is having a thought and assigning it a certain level of importance. However, not everyone completes their goals due to the oft difficulties and confusions associated with execution.

Like anything else, if there’s a will, there’s a way. A new way has been found in the form of Qoals – a simple and straightforward tool that helps you to get aligned around business goals instead of an endless wall of tasks.

The ability to complete goals is done through: setting goals, adding tasks, collecting things, and tracking progress. With this, everyone on your team has access to this information to keep tabs on what’s happening.

With setting goals, you create and prioritize your goals, letting your team members know which ones are most important at that time. Goals can be prioritized with tabs such as: long term, short term, and urgent. By adding tasks, you can add and assign tasks to set a clear path in order to complete set goals.

In collecting things, you collect resources related to your goal and keep them in one safe place (again, this is accessible to your whole team). This doesn’t require uploading files, but simply including links to resources to keep everything easily accessible. Finally, by tracking progress, everyone on the team can see where you’re at with your goals – which saves time with the follow ups of “how’s Goal X going?”

Why did Qoals develop this goal-oriented approach? “It’s about time we simplify things,” according to the official website. “Get aligned around goals and let everyone know what’s important for the business. Add goals under various projects and start adding tasks and resources to make that goal happen.”

Additionally, Qoals boasts that this provides users with a birds-eye view of what’s happening with their team, allowing them to be more human-centric. You can create unlimited projects, set and track your goals, collected everything related to said goal, keep the discussion relevant, access your tasks with one click, stay connected to your team, and see what’s going on at a glance.
Qoals is currently in beta.

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