The following marketing ideas are provided to you buy Threadsy:
No matter the size of your business, marketing matters! It’s important for small and big businesses alike to attract new customers, establish brand awareness, and to create buzz around products and services. But we know that not every business owner has tons of funds to devote to their marketing strategy. The good news? There are some highly effective marketing tactics that are also budget-friendly!
Here are seven low-budget marketing strategies for small business owners and side hustlers to grow their reach:
1. Sponsor Local Events
One of the best ways to get to know potential customers? Actually meet and talk to them! When you sponsor local events, you can be on-site to help people put a face with your business’s name. Sponsoring events is also a fantastic way to offer branded merchandise that can help you get your name and your logo out there.
Besides branded materials like signs, banners, or fliers, think about offering some fun items like wine bags to give away to attendees. Goody bags also make fantastic take-home options for local events. A branded canvas tote can be repurposed as an environmentally-friendly grocery bag, lunch bag for work, or a carry-all accessory for conventions and tradeshows. Print your logo on the outside and fill your goody bags with customized items like water bottles, notebooks, pens, and towels.
2. Let Your Colors Fly
Make some cool t-shirts featuring your logo! Wear them to the sponsored events mentioned above, out in the community, or anywhere you may encounter potential customers and can strike up a conversation. You can also offer t-shirts at a discount in-store or online, and turn your loyal customers into advertisers.
Quick tip: Purchase wholesale shirts to reduce manufacturing costs.
3. Social Media
If you’re not already leveraging social media to promote your business, it’s time to start! Think your customers aren’t using social networks? While certain demographics use various platforms more than others, according to fundera, 74% of consumers rely on social media to guide purchasing decisions. Plus, 96% of small businesses say they use social media in their marketing strategy.
So use your social media channels to level the playing field. To maximize your time and effort, determine where your audience members spend their time. Which platforms are they using? If you have a dedicated social media strategist on staff, they can perform audience research to tailor your approach to your existing and potential customers. If you’re running your own social strategy, spend some time digging into the demographics to determine which platforms make the most sense for your brand. From there, you’ll need to decide on the types of content you want to post, how to interact with your customers online, and create a social media calendar to plan your strategy.
4. Host a Giveaway
Once you’ve got your social media strategy up and running, why not host an online giveaway/sweepstakes to build some buzz, boost engagement, and attract followers? Pick a social media platform where you already engage with your customers. You’ll want to offer an item as the prize. This can be anything from a free product, a discount on an expensive product or service, or inexpensive swag like hats to help you promote your brand.
Once you’ve chosen the prize(s), decide on the terms for your giveaway. For example, an Instagram sweepstakes might look like this:
- Create posts about the giveaway and explain the rules (multiple stories and 1 or 2 posts depending on the length of the contest)
- These posts should specify the terms, for example:
– In order to enter, potential winners must follow you
– Encourage your followers to tag other people who may be interested. Each “tag” gets them another entry into the contest
– You can also specify that contest applicants must share your post on their own profile
- Once the contest has ended, pick a winner. Tag them in a post and story announcing what they’ve won and ask them to also share these posts to their own profile
Quick tip: You can also offer smaller or less-expensive items as consolation prizes. People love free swag and it’s an easy way to get your name out there!
5. Referral Discounts
Offering friends and family discounts on your products or services can help you establish loyalty and promote exclusivity. Offer discount codes or create a refer-a-friend program. You can also offer small incentives for customers who share about your brand on social media. Referral discounts are a great marketing strategy whether you use them in-store, online, or both.
6. Create or Update Your Blog
If you already have a website, you can put it to use to help build brand awareness and attract high-funnel customers. Blogging is a low-cost way to generate organic traffic (website visitors via Google or other search engines). If you don’t already have a blog, there are a number of free and inexpensive blog platforms you can use including Wix and WordPress.
You’ll want to write about topics that are related to your product or service and are of interest to your customers. For example, if you offer graphic design, you might want to create content about how to find an effective graphic designer online, or which projects you can do with an online platform like Canva vs. more complex projects where you should hire a professional designer.
Your website and blog are also great places to post “about us” content to offer website visitors an opportunity to learn more about you, your business, and your mission and values.
7. Update Your Google My Business Profile
Google My Business (GMB) is a free tool that allows you to share important information about your business like your address, hours of operation, and contact information. When your listing is optimized with this information, it’s displayed in Google Search and will also appear in Google Maps, which can help you attract local customers.
To get started, you need to create a GMB profile and verify your business information. This is a relatively simple but important step to ensure customers are able to find your business or service online. Make sure to keep your listing updated if you change any information like your website URL, address, or hours.
The takeaway:
When creating your marketing strategy, remember to stay true to your brand. Not every tactic will be the most effective for every business. Choose the tactics that make sense for your brand or product offering. Another way to prioritize is to consider the perceived impact and effort of each marketing strategy. Use the strategies that require the lowest effort but will potentially drive the highest return.
Once you have those in place, decide which of the other strategies make sense for your customers and your business goals. Also, make sure to keep track of all of your marketing expenditures and the sales from these tactics so you can assess which ones were successful and which ones you may need to re-evaluate or alter.
Remember, when it comes to marketing, it’s an ever-evolving system. Trust the process and try to have some fun with your marketing strategy!
Atlanta Real Estate
October 10, 2009 at 11:53 am
Jack:
Good post. You’re a brave man though!
RM
NorthMetroSBDC
October 10, 2009 at 4:37 pm
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SEO Bird
October 10, 2009 at 5:17 pm
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Doug Francis
October 10, 2009 at 6:00 pm
Wow, I just asked this question at RE BarCamp in Lynchburg on Thursday… and I’m 99.9% sure you weren’t there!
There was one guy who discussed “conicalization” with me since I was asking about links that I see at Google Webmaster Tools vs. link:dougfrancis.com. Seems that Google WT showns 1500+ links but link: shows few.
His answer, it’s a conicalization issue, no?
Jack, my suggestion to your readers is to BACK-UP your site before messing around with any code, especially any file referred to as a “special file” by you.
Shirley
October 10, 2009 at 6:15 pm
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Bob
October 10, 2009 at 6:51 pm
Google shows links to both the www and non-www if you are either
a) not rediretcing one to the other,
or
b) using a 302 redirect
In your case Doug, you are employing a 302 redirect, which tells Google this is just a temporary redirect. It is also wasting the PR from one set of those links as a 302 doesnt pass page rank.
Houseologist
October 10, 2009 at 9:11 pm
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Doug Francis
October 11, 2009 at 12:07 pm
Bob – thanks for the heads up since it made me think about my GoDaddy account (where I host my site).
I have had dougfrancis.com since 1999 but when I started the current site it was under another domain name hosted elsewhere which was a super slow host.
We switched everything to GoDaddy in May or June for speed and simplicity but I had redirected the domains back to the old site/host. Ooops, I had forgotten to tell GoDaddy that dougfrancis.com is hosted (now) with them. When I checked this morning the GD Nameservers still thought it was hosted with another provider. So I selected “hosting account” at GD.
I really appreciate your suggestions… and will keep you posted.
Hey, I thought “geekiness” is cool?
Bob Wilson
October 11, 2009 at 3:35 pm
One cool thing with Jack’s series here is that it goes to show that it all starts with the basics.
You will want to redirect dougfrancishomes.com as well using a 301. There are several links pointing to that domain that are being wasted becuase of the 302.
Doug Francis
October 11, 2009 at 3:41 pm
I’ve been in there getting that done… thanks. All my domains were forwarding to the other host, now they are forwarding to dougfrancis.com on the godaddy nameserver.
Claudia Gonella
October 12, 2009 at 9:37 pm
The other common duplicate url is for the home page where a index.php or index.htm file is used. (ie home page found on both domain.com and domain.com/index.htm)
Jake Brumble
October 13, 2009 at 3:42 am
Ah yes, another spider instruction, I see the point.
I don’t care for the www prefix. it seems a bit archaic, these days it seems most useful for your site address on a business cards, sans http // www mysite.net better cues the reader than mysite.net.
I will stick with the prefixless mysite.com form even though, as I understand cookies for the domain will also apply to any subdomains.
Jack Leblond
October 13, 2009 at 1:35 pm
Looks like you guys all answered all your own questions while I was vacationing in the great state of Maine. Nice work.
Hopefully this didn’t knock you all to far off the geek-scale.
Alexis Jameson
October 22, 2009 at 1:03 am
Keep up the good work with your post – very informative!