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Strain Merchant is built for the legal marijuana industry to collect meaningful data

(TECH NEWS) Their goal is to collect and disseminate data to benefit consumers, producers, and legislative decision makers.

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strain merchant

The growing, green cannabusiness

Whether you love it or hate it, smoke it for pain relief or for pleasure, or turn your nose up at the stuff, marijuana is poised to become as common and legal, and even more lucrative than candy. Twenty states plus the District of Columbia have decriminalized marijuana, an estimated fourteen more states are on the verge of legalizing it for recreational use, and another two will most likely give the green light (no pun attended) to medical marijuana smokers.

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Raking it in

As the production and sale of the once surreptitiously smoked plant become legal in state after state it has become, unsurprisingly, enormously profitable. The industry is currently valued at almost two billion dollars, and that figure is estimated to grow over 600 percent, reaching $10.2 billion over the next five years. Besides the sale of the plant matter itself, several supportive and spin-off industries will see growth.

Weed-themed smartphone apps alone are estimated to rake in $77 billion by 2017.

It’s been slow goings to get to this point. Strain Merchant, a new startup whose site is currently in beta, believes that a lack of industry-wide data has made molasses of efforts to legalize and grow the cannabis industry. Their goal is to collect and disseminate data to benefit consumers, producers, and legislative decision makers.

What does Strain merchant do?

Strain Merchant seeks to build and “eco-system” that “bridges the information gap in the cannabis industry between consumers, businesses, researchers, and government.” Their hope is to counteract the “misinformation plaguing the cannabis industry’s innovation and legislation growth” by creating data analytics that will also benefit customers, growers, dispenseries, and medical professionals.

Just like any other industry, the cannabis industry will need insight into their customers’ behavior in order to inventory and market effectively and to promote growth. However, on top of the basic insights that any business would look for, the cannabis industry also has to deal with a headache of legal ins-and-outs and confusing laboratory data, all of which have been influenced by the politics, cultural biases, and “stigmas” of bringing a once black-market drug into the light of legal legitimacy. Strain Merchant will serve as a clearinghouse for medical and laboratory research, as well as legal information, and data about marijuana products and consumer insights. They will look at data on the global level, while also digging deep into the highly local specificities of different cities and markets.

All of this will help entrepreneurs, business owners, legislators, and medical professionals to make informed decisions.

Regardless of your personal usage (or lack thereof) of marijuana, it’s becoming a legitimate business, so it follows that startups will crop up to serve this “budding” industry.

#StrainMerchant

Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

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2 Comments

  1. Pingback: Strain Merchant is built for the legal marijuana industry to collect meaningful data - The American Genius - Medical Marijuana Cure

  2. Pedro

    September 5, 2016 at 10:54 am

    Blizzard is not hasppy with the Overwatch cheat annd has filed a lawsuit against the German maker, Bossland GMBH,at a federal court in California.

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Tech News

Google is giving back some privacy control? (You read that right)

(TECH NEWS) In a bizarre twist, Google is giving you the option to opt out of data collection – for real this time.

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Open laptop on desk, open to map privacy options

It’s strange to hear “Google” and “privacy” in the same sentence without “concerns” following along, yet here we are. In a twist that’s definitely not related to various controversies involving the tech company, Google is giving back some control over data sharing—even if it isn’t much.

Starting soon, you will be able to opt out of Google’s data-reliant “smart” features (Smart Compose and Smart Reply) across the G-Suite of pertinent products: Gmail, Chat, and Meet. Opting out would, in this case, prevent Google from using your data to formulate responses based on your previous activity; it would also turn off the “smart” features.

One might observe that users have had the option to turn off “smart” features before, but doing so didn’t disable Google’s data collection—just the features themselves. For Google to include the option to opt out of data collection completely is relatively unprecedented—and perhaps exactly what people have been clamoring for on the heels of recent lawsuits against the tech giant.

In addition to being able to close off “smart” features, Google will also allow you to opt out of data collection for things like the Google Assistant, Google Maps, and other Google-related services that lean into your Gmail Inbox, Meet, and Chat activity. Since Google knowing what your favorite restaurant is or when to recommend tickets to you can be unnerving, this is a welcome change of pace.

Keep in mind that opting out of data collection for “smart” features will automatically disable other “smart” options from Google, including those Assistant reminders and customized Maps. At the time of this writing, Google has made it clear that you can’t opt out of one and keep the other—while you can go back and toggle on data collection again, you won’t be able to use these features without Google analyzing your Meet, Chat, and Gmail contents and behavior.

It will be interesting to see what the short-term ramifications of this decision are. If Google stops collecting data for a small period of time at your request and then you turn back on the “smart” features that use said data, will the predictive text and suggestions suffer? Only time will tell. For now, keep an eye out for this updated privacy option—it should be rolling out in the next few weeks.

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Tech News

Looking to refresh your virtual rooms? Check out Zoom’s Immersive View

(TECH NEWS) Zoom’s new Immersive View feature will help you feel like you’re back in the workplace or classroom again – or wherever you want to be.

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Zoom's new Immersive View allows users to be creative and place participants on landscapes, like this field of flowers.

If you’re tired of feeling separated from your coworkers, friends, or classmates, Zoom has a new feature that will make you feel like you’re all in the same place once again. At Zoomtopia, Zoom’s annual user conference, the company announced its Immersive View feature that they say will allow for a “more engaging and collaborative way to meet”.

With Immersive View, video participants can all be arranged in a single virtual space. Hosts can choose from one of Zoom’s immersive virtual scenes and embed video participants within that scene.

To make sure your scene is as natural as possible, hosts can move around and resize a participant’s image so they can look like they are sitting on a chair in a classroom or conference room. For added fun, you can even set a custom background. So, if you’d rather be part of the Galactic Senate Chamber, you can create your own scene.

Up to 25 video participants can be in the same virtual space. Any additional people after that will show up as a thumbnail strip on the top of the screen. And, at any time, you can change the view back to Speaker View or Gallery View if you want to.

How to get started with Zoom’s Immersive View
Immersive View is available on Windows and macOS for desktop. By default, all Free and single Pro accounts using Zoom 5.6.3 or higher will have the feature enabled.

To use the feature, first start your Zoom meeting or webinar on your desktop. In the top-right corner, click “View” and select “Immersive View”.

To place participants into the scene, choose between automatically and manually. By choosing automatic, as many participants as the layout will allow will be added to the scene. If you choose manual, you can add and remove participants as you’d like. Since Immersive View will use the first 25 participants, manual works well for larger meetings. If participant No. 26 needs to speak up, you can remove someone and add No. 26 in.

After you’ve made your choice, select one of the provided virtual backgrounds or upload your own image. If you choose to use your own custom background, make sure to follow Zoom’s virtual background specs for the best results.

Finally, click “Start” to launch your scene, and, now, you’re all set!

Those that aren’t using Zoom 5.6.3 or higher will not be able to see the Immersive View. Instead, they will see either the Gallery View or Speaker View with a black background.

Currently, Immersive View isn’t available in breakout rooms yet. Also, recordings of Immersive Views aren’t supported. Depending on your recording settings, recordings will appear in Gallery View or Speaker View.

Considering all the video call fatigue going on right about now, the timing of Zoom’s Immersive View feature couldn’t come at a better time. It will be refreshing to see a video call without just heads inside boxes.

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Tech News

Create a pandemic-friendly sign-in with this touchless technology

(TECH NEWS) In an era where touchless communication is paramount, Wellcome brings touchless employee and visitor sign-in technology to the workplace.

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Logo page for Wellcome, a touchless technology sign-in.

Touchless technology is becoming more and more common these days and for good reasons — health and safety. Due to the COVID pandemic, social distancing is crucial in helping decrease the amount of positive coronavirus cases.

Unfortunately, some work environments require in-person employees, contractors, and visitors. And now, some businesses are even starting to bring more of their workforce back into the office. While we can hopefully assume they all have some safety protocols in place, the front desk interactions haven’t changed much. This makes it difficult to manage and see who’s in and out.

But to fill in that gap, meet Wellcome. Wellcome is a touchless sign-in platform for employees and visitors. According to their website, the app “helps you manage the workplace effectively, making it safe and easy for everyone” who’s in the office.

And the platform does this by implementing the following features in its tool.

Employee Touchless Check-in
By uploading a list of employees to the Admin, employees automatically receive an email with a one-click “Wellcome Pass”. This pass can be added to their Apple or Android digital wallet.

Once at work, employees scan their pass on an iPad at the reception desk. Then, they will see a customizable confirmation screen with the company’s health and safety guidelines messaging. This reminder can help ensure everyone is following the rules and staying safe.

Visitor Touchless Check-in
For visitors without a Wellcome Pass, they can still scan the QR code on the iPad using their device. The QR code will direct them to a customized check-in form where they can select their host and fill out a health questionnaire on their mobile device.

COVID-Safe Visitor Screening
Based on how a visitor answers the health screening questionnaire, it will grant or deny them access to the office. This health COVID screening will help HR managers “protect the office by restricting access to visitors that might be infected.”

Host Notifications
Via email, Slack, and/or SMS, Wellcome will immediately notify the host when they have a visitor and send them the visitor’s contact details. It will also let them know if their visitor was granted or denied access based on the health screening. If a visitor is denied access, the host is instructed to not meet the visitor, but contact them another way.

Contact Tracing
If there is a potential or confirmed COVID-19 case at work, Wellcome makes it easy to identify and notify anyone who may be at risk. To do this, the HR manager just needs to search by a person’s name and date range in the Admin. Search results will pull up anyone that could have come in contact with the infected person.

The Admin will also notify all employees and visitors that need to self-isolate and get tested. If needed, Wellcome also lets you download and submit a tracing report.

Manage Office Capacity
Wellcome tracks workplace capacity and occupancy data to help maintain social distancing. If occupancy reaches the capacity limit, the Admin will be notified to “take steps to reduce occupancy in order to stay within the required limits.”

In the Admin Dashboard, reports are available to view the status of current capacity. It can also predict what the occupancy will be each day so companies can plan ahead.

Book Workdays
Employees have the option to pre-book when they want to come into the office. The app displays how many slots are available for each day, and it can send out a calendar reminder. Through the Admin, HR managers can see who will be coming into the office. This is Wellcome’s other way of making sure capacity limits are always within range.

Also, setting up Wellcome is pretty simple. All you need is an iPad. You install the app on it and leave it at the reception desk for employees and visitors to check-in.

For companies who have employees and visitors in and out of the office. Wellcome does sound appealing, and it looks like they will benefit a great deal from the platform. And, if you’d like to check it out, Wellcome lets you use the app free for 14 days. Afterwards, you can select a plan that works best for you.

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