Call an Uber
Uber has quickly become a household brand name and has even become a verb in its own right. With its user-friendly app and affordable convenience, most everyone has gone for a spin with this 21st century transportation system.
Now in an effort to build more of a reliable clientele, Uber is testing out a new subscription service. Users can now receive unlimited Ubers for the cost of $200 per month in one target market.
Travel with other Manhattan-ers
Currently, this offer is only available in Manhattan, but will likely dole out to other cities if popularity develops. And, as of now, the offer is only valid when using Uber Pool, which is when users share a ride with others on their route. All rides must begin and end in Manhattan.
During the summer, Uber allowed various flat-rate pricing options in Boston, Miami, San Diego, San Francisco, Seattle, and Washington D.C. Some of these options are still available, except for in Miami and Seattle, and have adjusted for the month of October.
An expansion of Uber Plus
For the first two weeks of October, the price of unlimited Uber Pools in Manhattan will cost users $100. For the month, the price doubles. This new subscription service is part of expanding Uber Plus.
Uber often tries to offer promotions that will gain loyalty from customers. For example, Uber in Chicago recently offered Uber Pools for the flat rate of $3.12 (the city’s area code.)
Attempt at recovery
This new option comes shortly after the announcement that the company lost over one billion dollars in their last quarter. Up against competitors like Lyft and standard cab companies, this attempt will work to differentiate Uber.
In addition, it now becomes more of a competitor for other city transit systems, including the bus or the subway, that also offer monthly passes. This is a more convenient option for commuters looking to be brought right to their destination.
This has the potential to be big for both the company and major city transportation. However, if it does not gain traction, Uber could be at risk to suffer like they did in the last quarter.