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What you should read into stats about the growth of web video

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There was a time where only the richest of the rich could create video. It took a lot of expensive equipment and you had to own a television station. When the Internet became prevalent in consumers’ lives and web video became possible, everyone was given the opportunity to share their own videos. Some film for personal use, others for business while most people simply watch and share with their friends.

There is a lot of apprehension with web video for many people due to time consumption, technical difficulty and a learning curve, but let’s take a look at some 2010 stats about web video to see where there is opportunity for business people like you.


Source: Clickr.com.

It’s not just about Chocolate Rain.

Currently, 69% of adult Internet users watch or download online videos which is a really high number. Although the chart doesn’t reveal as much, I know it to be true that a large portion of those web videos are viewed via mobile device. What you should read into these numbers is that it is a rapidly changing world and it’s not all about pop culture references being born, there is a major business opportunity here.

Oh my, what a little number. It’s so… cute.

One of the numbers that jumped out to me is that 14% of people posted videos online which is a paltry number… and good news for you. If you have the propensity for video, it may feel as if the medium is already overly saturated given that over 35 hours of video are uploaded to YouTube every minute (almost double that of 2009), it is still a wildly open arena to explore. If volume has risen so much yet only 14% of people are posting video, the case can be made that a low number of people are making a lot of noise.

The fastest growing segment of uploaders is…

When looking at the demographics of web video uploaders, the fastest growing segment is users age 30-49 with the 50+ growth rate not far behind. Some are intimidated by the young faces once dominating the medium, but users of all ages are breaking down those walls to include content creators of all ages.

Who’s watching? Fraternities or CEOs?

Taking a closer look at income and education levels of web video viewers reveals a hopeful indicator- it’s not drunk college kids watching video, the biggest demographic of viewers is well educated, affluent adults. Imagine putting together a professional business video and having no one to watch it. That’s so 2003.

Good news! There’s room for growth!

The diversity of content posted is equally astounding with the only clear cut dominant genre being home videos, leaving a lot of room for growth of real estate or business web videos. With the rise of Twitter and Facebook, sharing others’ content is among the most popular activities which is golden for web video creators.

Putting web video into your business plan for 2011

Web video is no different than any other web medium- the playing field is level. Someone with a shaky flip cam and great sense of humor can do as well as a professional studio these days. Google can transcribe video now and is very web video friendly, giving agents who use video an advantage in the search engines. We know that it is a scary proposition for anyone who hates their face on film, but there are endless ways to incorporate video into your real estate business and we encourage you to put web video into your 2011 marketing plan whether you invest the time in learning how to do it yourself or hiring it out. How will you ramp up your video content production in 2011?

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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23 Comments

23 Comments

  1. Benjamin Ficker

    December 8, 2010 at 2:22 pm

    “I know it to be true that a large portion of those web videos are viewed via mobile device.”
    How do you know this? I’m asking because I RARELY watch videos on my phone (Droid). I would like to, but the lag time means it makes more sense to watch them on my lap top. I guess “large portion” is subjective?

    I’m working on videos for my blog now, and hopefully should have a bunch up and running for the new year.

    Can you give examples of people using video REALLY well for their sites? The big ones I know of are Group 46:10 in Phoenix (shortsalepowerhour.com and myfirstshortsale.com) and Ian Watt (IanWatt.ca).

    • Kelsey Teel

      December 9, 2010 at 1:18 pm

      Hey Benjamin, I watch videos on my iPhone everyday at least once. The lag time doesn’t really bother me because there usually isn’t any at all. It is interesting to note that “Mobile Subscribers Watching Video on a Mobile Phone” has increased 43.87% in the past year alone. Here is the link to more specific data: blog.nielsen.com/nielsenwire/online_mobile/americans-watch-more-mobile-video-now-than-ever/

      Our writer, Herman Chan is a great example of someone who uses video well. Check out his article posted today for a few pointers. Sam Ferreri is another example. He may not be everyone’s cup of tea but he has been really successful using video blogging also.

      • Benjamin Ficker

        December 9, 2010 at 3:06 pm

        I just haven’t gotten into it and many of my friends haven’t either. I guess because we usually have our laptops out we opt for that.

        I tried looking for Sam Ferreri videos (on his website, Google, etc.) and couldn’t find anything. In Pearland, right?

        Not sure Herman’s style is for me, but I can see why his personality would get a lot of attention through his videos!

        My focus is on Short Sales, and I think there is a lot of misinformation out there regarding the process/what’s possible. My idea is to have a series on what homeowners need to know about short sales/foreclosures and why short sales are the best option. Then I would post updated videos that would be more specific about changes with different banks, the short sale market, and foreclosures. So one part FAQ and one part what its like in the trenches. A good example of the structure I would be emulating is myfirstshortsale.com.

        One quick note, HD video is not for everyone. I never realized the bags under my puffy eyes before. UGH.

        • Kelsey Teel

          December 9, 2010 at 3:39 pm

          If I am already on my laptop, of course I prefer to watch videos there but I find myself increasingly using my iPhone for ANYTHING I can. It’s just so convenient. Try typing Sam Ferreri into YouTube. There are a ton of videos there.

          Good luck with your short sale videos, sounds like you have your niche down…run with it! and OMG I don’t even want to know what I look like on HD video….GROSS!

  2. hermanchan.com

    December 9, 2010 at 12:13 am

    thanks for breakin it down lani! great post.

    video is defintiely under utilized out there. i asked my audience at NARdigras how many ppl fb’d tweeted blogged , everyone and their grandma raised their hands. when i asked who videoblogged, only 1 gal raised her hand. by default she has already set herself from the crowd!

    it’s cheap and fast, so everyone should give it a try at least once. 🙂

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Nate app: $38M Series A fintech startup you should keep an eye on

(TECHNOLOGY) The nate app combines the best of social media and shopping into one platform, streamlining the check-out process for hassle-free purchases.

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African American woman holding iPhone scrolling through the Nate App homepage.

No one likes to hop around from store to store searching aimlessly in aisles for all of their necessary items. That’s why the big guys win, like Walmart, Amazon, and Target – they have all you need in one swoop! Users choosing to shop online feel the same way. Having to reenter payment, billing, and shipping information over and over again becomes a pain – or worse, a deterrent to purchase, resulting in cart abandonment- that’s where the nate app comes in.

Nate combines the best of social media and shopping into one platform.

The well-funded, series A startup utilizes artificial intelligence (AI) to complete purchases seamlessly without all of the fluff a user discovers when checking out at various online retailers. Once a user inputs shipping and payment information into the app during sign-up, nate keeps the data on file for subsequent purchases, virtually eliminating the time-consuming check out process. If a user sees a product they like from an online merchant, they simply have to “share” the item to the nate app, and it will take care of the rest.

Unicorner’s startup analysis states, “In essence, nate is bringing the benefits of shopping on a centralized platform like Amazon to a decentralized shopping ecosystem.”

Brown leather wallet with tip of credit card sticking out next to a iPhone showing a shoe purchase on the Nate App.

With a nod to Pinterest and LikeToKnowIt, the platform allows for users to create visual product lists on a personal account that can be shared with followers. If a follower likes an item they see, they can purchase the item in-app in just a click or two.

In contrast to the big wigs of the social media world, the nate app hopes that users will purchase based on true inspiration and not a targeted algorithm suggesting what they should buy. Instead, the app runs its business model on a $1 fee for each transaction which covers the ability to issue virtual cards, protect online privacy, and apply available discounts.

The nate app simplifies gift giving as well. Users are able to select a gift item and enter the recipients phone number – if the recipient is a nate app user, it can be shipped directly – otherwise, they will receive a text asking them where to send their new gift! This makes it a perfect choice for the upcoming holidays (yes, 2021 is almost over…whew).

To stay up to date on everything nate, download it now on the App Store.

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Facebook deletes developer over ironic browser extension invention

(TECHNOLOGY) Think a muted week for a nipple shadow is bad? Facebook just permabanned this inventor for…helping others to use the platform less.

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African American hand holding iphone on Facebook's login page.

It must be true that corporations are people because Facebook is pulling some seriously petulant moves.

In a stunt that goes beyond 24hr bans for harmless hyperbole, and chopping away at organic reach (still bitter from my stint in social media management), Facebook straight up permanently banned one of their users for the high crime of…aiming to get people to use the platform a little less.

Developer Louis Barclay came up with Unfollow Everything, an extension that basically instantly deleted your feed without having you unfriend anyone or unlike anything. Rather than have users manually go through and opt out of seeing posts, they’d now opt IN to keeping who they wanted front and center.

In his own words on Slate: “I still remember the feeling of unfollowing everything for the first time. It was near-miraculous. I had lost nothing, since I could still see my favorite friends and groups by going to them directly. But I had gained a staggering amount of control. I was no longer tempted to scroll down an infinite feed of content. The time I spent on Facebook decreased dramatically. Overnight, my Facebook addiction became manageable.”

Since more time spent on Facebook means more ads that you’re exposed to, means more you spend, the add-on started slowly making headway. I myself pretend to be a ranch owner to keep ads as irrelevant to me as possible (though my new addiction to hoof trimming videos is all too real), and Unfollow Everything probably would have been a great find for me if it hadn’t been killed by a cease and desist.

Law firm Perkins Coie, representing the internet giant, let Barclay know in their notice that Unfollow Everything violated the site’s rules on automated collection of user content, and was muscling in on Facebook trademarked IP.

They also added, in what I can only assume was a grade-school narc voice, that the add-on was “encouraging others to break Facebook’s rules.”

Barclay, not having the resources to fight a company with the finances of a small country, promptly ceased and desisted. Practical.

Officially speaking, Facebook might have actually have some ground to stand on vis-à-vis its Terms Of Service. The letter and legal team may have been warranted, not that we’ll ever truly know, since who’s taking Facebook to court? But then they followed up with a ‘neener neener’ deletion of Barclay’s 15 year old account – which was still very much in use.

Look, Facebook is the only way I connect with some of my friends. I don’t take enough pictures to make full use of Instagram, I fully hate Twitter, my Tumblr is inundated with R-rated fanfiction, and any other social media platform I’m happy to admit I’m too haggish and calcified to learn to use. So a complete WIPE of everything there with no notice would be pretty devastating to me. I can only imagine how Barclay felt.

And in light of the fact that the browser extension wasn’t hurting anyone, taking money, or spewing hateful rhetoric, there’s really only one thing to say about Facebook’s actions…they’re petty.

Sure, they may have the legal right to do what they did. It’s just that when you notice every fifth post is an unvetted advertisement, their high ground starts to sink a little. I mean nothing says ‘We’re being totally responsible with user information’ like the number of add ons and user tactics popping up to avoid seeing the unnecessary. This isn’t the first time we’ve seen Facebook put up a fight against losing ad traffic.

We all know all those stores with amazing deals aren’t actually going out of business, or even using their own photos right? Right?

Barclay added in his article, “Facebook’s behavior isn’t just anti-competitive; it’s anti-consumer. We are being locked into platforms by virtue of their undeniable usefulness, and then prevented from making legitimate choices over how we use them—not just through the squashing of tools like Unfollow Everything, but through the highly manipulative designs and features platforms adopt in the first place. The loser here is the user, and the cost is counted in billions of wasted hours spent on Facebook.”

Agreed, Mr. Barclay.

Now I’m off to refresh my feed. Again.

 

Graffiti wall with image of Facebook founder, Mark Zuckerberg, with the saying "You've been Zucked."

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Glowbom: Create a website, using just your voice

(TECH NEWS) Talk about futuristic! This app allows you to create quizzes, surveys, an online store, and even a website in minutes–without typing.

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Colleagues looking at Glowbom website homepage

In the past, we’ve discussed things like simplified coding and no-code app creation. Now, a San Francisco startup has taken the process a step further with no-type app creation.

Glowbom is a voice app that allows you to dictate steps to an AI – from adding information all the way to exporting code–in order to create a simple app, survey, or game. While the built-in options for now are limited to four simple categories, the power of the app itself is impressive: By asking the Glowbom AI to complete tasks, one is able to dictate an entire (if small) program.

It’s an impressive idea, and an even more impressive product. Glowbom founder and CEO Jacob Ilin showcases the power of Glowbom in a short demonstration video, and while he only uses it to create a simple survey, the entire process–up to and including the exportation of the API–is accomplished via voice commands.

Furthermore, Glowbom appears to process natural inputs–such as phrases like “Let’s get started”–in the context of an actual command rather than the colloquial disconnect one tends to expect in AI. This means that users won’t need to read a 700-page manual on phrases and buzzwords to use before jumping on board–something the Glowbom user base was probably hoping to avoid anyway.

As of now, the options one can use Glowbom to create include a quiz, a survey, an online store, and a website. It seems reasonable to expect that, as support for the app grows, those categories will expand to comprise a larger library.

Glowbom certainly opens a few doors for people looking to take their businesses or ideas from an offline medium into the digital marketplace. As coding becomes less centralized in computer language and more contingent on processes such as this, we can expect to see more products from folks who may have missed the coding boat.

Perhaps more importantly, Glowbom and products like it make coding more accessible to a wider base of disabled users, thus taking a notable step toward evening the playing field for a marginalized demographic. It’s not true equality, but it’s a start.

This story was first published here in October 2020.

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