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With the rise of mobile devices, apps are coming out of the business world’s ears, but analytics on their use are extremely subpar – Placed seeks to fix that. logo logo

The secret ingredient: analytics

Every modern professional knows the importance of analytics. Measuring your website users, unique visitors, which pages they landed on, and how long they stayed can help you understand which parts of your site to emphasize and enhance. Analytics help you better understand your users so you can reach your target market. This information is important, but what if you could take these analytics a few steps further. What about analytics based on the location of your customers when they use your app? How would that overhaul your current business model, app upgrades, and marketing efforts?

Placed is a company that offers a unique service. They will track and report stats and analytics of those who use your app. But it’s more than who they are; it’s also about what they’re doing and where they are. You can tell a lot about your customers by where they spend their time.

[pl_blockquote pull=”right” cite=””]”This information helps the company close
a number of high value deals in markets
that were previously considered cold.”[/pl_blockquote]Placed’s location analytics will tell you whether your user is at the local grocery store, waiting for a movie to start at the theater, or shopping at the mall while they log into your app. Knowing where the majority of your users interact with your app can guide to where to advertise. According to Placed’s website, “This information helps the company close a number of high value deals in markets that were previously considered cold.”

Detect whether additional features are worth developing

The second benefit is that app developers can determine if an upgraded app with additional features is worth developing, based on location analytics. Placed gives a great example. If you want to figure out if you should ad voice controls to your app, but you don’t know if you have enough users for it to be worth it, Placed’s stats could help you discover if your users are on the move while using your app. If so, your users may find this new feature extremely helpful and convenient. Then you’d know if it would ultimately be worth the extra work in app development.

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Placed’s information can give you the tools to have a closer relationship with your users, as you anticipate their needs and make your app the most intuitive one on the market. If you’re worried about your users’ privacy, there’s no need. Placed has it under control. Before gathering analytics from your users, permission must first be granted by your users. That information is kept secure and Placed makes sure it doesn’t lead to identification of individual users. Overall, Placed is a safe, innovative way to get to know your users and their needs. When you can do that, customer loyalty will ensue.

Written By

The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.

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