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Windermere Solutions rebrands as Sweepre Interactive

With plans for more technology tool releases in 2012, Windermere Solutions rebrands to better assert their core values.



sweepre interactive

sweepre interactive

Windermere Solutions sheds Windermere name

After Windermere Real Estate spun off a technology company in 2011 devoted to providing technology solutions to agents across all companies, Windermere Solutions is rebranding to Sweepre (said “sweeper”) Interactive and asserts that an array of new products will launch in this calendar year. The company has already launched agent websites and touch CMA, with an extensive product roadmap for 2012.

The company says the new name more accurately reflects its core products and services, reinforcing its value to professionals in the residential real estate industry. Sweepre says the name is derived from the concept of sweeping, stating that “In order to provide timely, accurate real estate advice to their clients, real estate professionals must gather property listings and other data from multiple listing services (MLS) – a process known as sweeping.”

Proud of roots, but aware of confusion

Shedding the Windermere brand will help consumers understand that although spun off from a real estate company, which they tell AGBeat has long been a testing ground for products before released, the tools are designed for agents at any residential real estate company.

“When we launched the company as Windermere Solutions two years ago, we were a true spin-off from Windermere Real Estate, one of the largest independent real estate brands in the United States,” said OB Jacobi, chief executive officer of sweepRE. “We’re very proud of our roots, but we also found that our name association with Windermere was creating confusion in the marketplace because people thought we were the technology division of Windermere.”

Jacobi added that, “Sweepre is an independent brand and the new name reflects that independence. While Windermere Real Estate is a valued client our technology products and services are available to the entire real estate industry.”

“Real estate professionals are becoming increasingly savvy about how to use technology to enhance the experience of buying and selling a home,” Jacobi said. “Frankly, consumers expect more and touchCMA and our other products, such as Agent Web Sites, help our clients meet and exceed those expectations.”

Sweepre in 2015

In an exclusive interview with Jacobi, we asked what Sweepre will look like in 2015? Jacobi confirms there are many great products on the market presently, but that Sweepre believes most try to tackle too many issues at once, resulting in agents unaware of how to use them. “So as we look to the future,” Jacobi said, “three things come to mind.”

First, address the status quo. One of the biggest obstacles preventing the adoption and growth of any new technology to overcome is status quo. Many agents have been successful by following tried and true practices, so they may be reluctant to change their methods and approach, and to integrate new tools and technology into their practice. Part of that reluctance may be rooted in fear of change and the unknown. However, the public believes technology can be a powerful ally in the buying and selling process. By building tools that eliminate the fear and mystery associated with technology-driven change, we help agents be more successful.”

Second, make things easy to use. Agents are busy and that last thing they want to do is learn a new technology. We’re focused on developing products that are easy to learn, easy to use and help centralize an agent’s work flow. Not only do they help minimize the stress of using technology, but they provide the biggest bang for the buck. This philosophy guided the development of touchCMA, our comparative market analysis tool for the iPad, and it will continue to guide us into 2015 and beyond.”

Finally, build and reinforce connectivity. We’re going to focus on connectivity between clients and agents. NAR statistics show that the vast majority of the buying and selling population don’t use their agent a second time because, in many cases, they’ve lost the connection with the agent. That’s really a disturbing statistic for agents and brokers. We believe we can build products that connect clients and agents together and add ongoing value to the relationship by helping them stay connected.”

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

Tech News

3 cool ways bug-sized robots are changing the world

(TECH NEWS) Robots are at the forefront of tech advancements. But why should we care? Here are some noticeable ways robots are changing the world.



Bits of robots and microchips changing the world.

When we envision the robots that will (and already are) transforming our world, we’re most likely thinking of something human- or dog-sized. So why are scientists hyper-focusing on developing bug-sized (or even smaller!) robots?

Medical advances

Tiny robots could assist in better drug delivery, as well as conduct minor internal surgeries that wouldn’t otherwise require incisions.

Rescue operations

We’ve all heard about the robot dogs that can rescue people who’ve been buried beneath rubble or sheets of snow. However, in some circumstances these machines are too bulky to do the job safely. Bug-sized robots are a less invasive savior in high-intensity environments, such as mine fields, that larger robots would not be able to navigate without causing disruption.


Much like the insects after which these robots were designed, they can be programmed to work together (think: ants building a bridge using their own bodies). This could be key in exploring surfaces like Mars, which are not safe for humans to explore freely. Additionally, tiny robots that can be set to construct and then deconstruct themselves could help astronauts in landings and other endeavors in space.

Why insects?

Well, perhaps the most important reason is that insects have “nature’s optimized design”. They can jump vast distances (fleas), hold items ten times the weight of their own bodies (ants) and perform tasks with the highest efficiency (bees) – all qualities that, if utilized correctly, would be extremely beneficial to humans. Furthermore, a bug-sized bot is economical. If one short-circuits or gets lost, it won’t totally break the bank.

What’s next?

Something scientists have yet to replicate in robotics is the material elements that make insects so unique and powerful, such as tiny claws or sticky pads. What if a robot could produce excrement that could build something, the way bees do in their hives, or spiders do with their webs? While replicating these materials is often difficult and costly, it is undoubtedly the next frontier in bug-inspired robotics – and it will likely open doors for humans that we never imaged possible.

This is all to say that in the pursuit of creating strong, powerful robots, they need not always be big in stature – sometimes, the tiniest robots are just the best for the task.

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Tech News

4 ways startups prove their investment in upcoming technology trends

(TECH NEWS) Want to see into the future? Just take a look at what technology the tech field is exploring and investing in today — that’s the stuff that will make up the world of tomorrow.



Woman testing VR technology

Big companies scout like for small ones that have proven ideas and prototypes, rather than take the initial risk on themselves. So startups have to stay ahead of technology by their very nature, in order to be stand-out candidates when selling their ideas to investors.

Innovation Leader, in partnership with KPMG LLP, recently conducted a study that sheds light onto the bleeding edge of tech: The technologies that the biggest companies are most interested in building right now.

The study asked its respondents to group 16 technologies into four categorical buckets, which Innovation Leader CEO Scott Kirsner refers to as “commitment level.”

The highest commitment level, “in-market or accelerating investment,” basically means that technology is already mainstream. For optimum tech-clairvoyance, keep your eyes on the technologies which land in the middle of the ranking.

“Investing or piloting” represents the second-highest commitment level – that means they have offerings that are approaching market-readiness.

The standout in this category is Advanced Analytics. That’s a pretty vague title, but it generally refers to the automated interpretation and prediction on data sets, and has overlap with Machine learning.

Wearables, on the other hand, are self explanatory. From smart watches to location trackers for children, these devices often pick up on input from the body, such heart rate.

The “Internet of Things” is finding new and improved ways to embed sensor and network capabilities into objects within the home, the workplace, and the world at large. (Hopefully that doesn’t mean anyone’s out there trying to reinvent Juicero, though.)

Collaboration tools and cloud computing also land on this list. That’s no shock, given the continuous pandemic.

The next tier is “learning and exploring”— that represents lower commitment, but a high level of curiosity. These technologies will take a longer time to become common, but only because they have an abundance of unexplored potential.

Blockchain was the highest ranked under this category. Not surprising, considering it’s the OG of making people go “wait, what?”

Augmented & virtual reality has been hyped up particularly hard recently and is in high demand (again, due to the pandemic forcing us to seek new ways to interact without human contact.)

And notably, AI & machine learning appears on rankings for both second and third commitment levels, indicating it’s possibly in transition between these categories.

The lowest level is “not exploring or investing,” which represents little to no interest.

Quantum computing is the standout selection for this category of technology. But there’s reason to believe that it, too, is just waiting for the right breakthroughs to happen.

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Tech News

Will AI take over copywriting roles? This tool hopes to make that a reality

(TECH NEWS) CopyAI hopes to give copywriters a run for their… well, WPM. But how much can AI fully replace copywriting skills?



Hands typing on a laptop, working on copywriting piece.

Copywriting is an important trade. Writers are often able to breathe life into otherwise formulaic websites peddling products which, sans the copy from those writers, might very well suffer a fate of relative obscurity. However, copywriters are also expensive, and their duties—indispensable as they may be—can be replicated fairly easily by little more than basic machine learning.

The question is this: Can AI replace copywriters? That’s a question that CopyAI hopes to answer with a resounding “yes”.

CopyAI is an “AI powered [sic] assistant for writing and brainstorming marketing copy.” This makes it a powerful tool to complement human writing, at the very least; is it enough to put people like me out of a job?

From my experience with the tool, no—at least, not yet. CopyAI can’t create an engagement strategy, respond to customers, spin testimonials to evoke heart-felt reactions, or analyze its own trends.

But that doesn’t detract from how freaking cool it is in practice.

CopyAI asks for very little from its user. Upon selecting a style of copy—Facebook Market, website carousel, or even page header, for example–you are prompted to enter the title of your product and a couple of short sentences describing it in the context of your ad. CopyAI does the rest, and while the results can be hilariously out of touch, you’re able to pick the ones that sound the most like your desired copy and then generate more options that sound similar.

The service has a huge number of different options for advertisement types, and you can use multiple different copy projects in one specific campaign.

Naturally, CopyAI has a few flaws, most of which replicate the problems we’ve seen with machine learning-based writing in the past: It doesn’t sound quite human enough to be comfortable. However, that’s a problem for a skilled copywriter to solve—and quickly, thus making something like CopyAI a potentially preferable choice for mass copywriting.

So, again, we ask: Is there a way for CopyAI to replace copywriters entirely in the future? Probably not. The copy it produces is intriguing, and often close enough that underfunded campaigns might find some value in using it short-term, but it doesn’t have the punch that a real person can pack into an advertisement.

That said, combining CopyAI with a small team of copywriters to reduce burnout—and repetition—could make for some very efficient work on the back end.

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