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Zenimax is back in court, this time with a new opponent

(TECH NEWS) Zenimax recently won a lawsuit against Oculus but it seems that their time in court isn’t quite over.

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Looks like ZeniMax’s day in court isn’t over just yet

After winning their suit against Occulus Rift to the tune of $500 million, Zenimax is now filing a suit against Samsung, whose VR technology is “powered by Oculus.”

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Most notably, some the technology that John Carmack leaked to Oculus was critical to developing the software and developer kits needed to power the partnership between Oculus and Samsung.

Here are the facts

They may have a point, sort of. Just like they sort of had a point in their other lawsuit.
Let’s start with the Oculus lawsuit, which helps set the legal precedent that will surely come up in the new trial. Oculus owes half a billion dollars to ZeniMax Media because a court found the company and its founder, CEO Palmer Luckey, guilty of utilizing business intelligence that was in violation of a non-disclosure agreement and several “cease and desist” notices.

That intelligence came from John Carmack, a former ZeniMax Media employee who worked with Luckey to develop an Oculus Rift prototype before Luckey formally hired him.

For that, they have been found guilty. That’s an important link, because if ZeniMax can indeed prove that Carmack disclosed the specific software components that are the backbone of the Samsung Gear VR, they have a very strong case.

It is also important to note that Oculus was found not guilty of quite a few charges in this case.

Most importantly, the charges of stealing trade secrets and destroying evidence were rejected by the court.

Now, for the trial at hand.

According to the Ars Technica report, ZeniMax alleges they have “security tapes” of Carmack letting another employee, Matt Hooper, in the office to view confidential company intel. Furthermore, on the same night as that office visit, “[Hooper] e-mailed contacts at Oculus to say he and Carmack had “formulated an ‘attack plan’ for the mobile VR work that they would undertake at Oculus.”

Those new allegations may bolster their case for misappropriation of trade secrets in this new trial.

The other point to consider is the level of negligence on the part of Samsung. If Samsung accepted the Oculus technology under the belief that the technology was obtained through legitimate channels, it is hard to see a judge finding them liable for this suit. However, if Samsung had reason to believe the technology was acquired through questionable channels, and they accepted it anyway, this case could end poorly for them.

VR Drama

Either way you slice it, the outcomes of this should be both fascinating and significant to the direction of the VR industry.

#VR

Born in Boston and raised in California, Connor arrived in Texas for college and was (lovingly) ensnared by southern hospitality and copious helpings of queso. As an SEO professional, he lives and breathes online marketing and its impact on businesses. His loves include disc-related sports, a pint of a top-notch craft beer, historical non-fiction novels, and Austin’s live music scene.

Tech News

How to buy Internet of Things gifts this year with security in mind

(TECHNOLOGY) Internet of Things devices are neat, but they also pose a significant security risk if not properly implemented. Here’s how to buy IoT gifts that won’t ruin your friend’s Xbox Live.

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As smart technology becomes more and more relevant, the issue of cybersecurity increases in pertinence as well. If you plan on picking up smart home (Internet of Things) gifts for your family and friends this year, Next Advisor offers a few security tips to keep in mind:

Firstly, the difference between “always on” items and selectively on appliances is huge, as smart home “always on” items pose a much more significant security risk than a device that can be disabled with the press of a button. Things like smart lights, thermostats, speakers, and so on—while popular—are best left to your recipient’s discretion.

This is because “always on” (also known as “Internet of Things”, or IoT) devices are often ill-suited to the degree of connectivity that they must sustain. Due to security shortcuts or weak coding, it’s relatively easy for an attacker to use your Internet-connected refrigerator or thermostat to take down your whole network. As such, traditional devices that can be enabled and disabled at will have a distinct security edge in this area.

When in doubt, go the gift card route; that way, your intended recipient will be able to purchase whatever smart item they want without you having to worry about compromising their safety.

If you do decide to buy Internet of Things gifts this year, it’s important to invest in strong, secure options. The easiest way to ensure that the device that you’re buying is sufficient is by looking at the manufacturer: was the device produced by Google, Intel, Apple, or another household tech name, or are you considering a company that you’ve never heard of?

A less security-based issue lies in the quality of the products, as third-party devices tend to fail faster and achieve less support than ones from large tech companies. When in doubt, go with the devil you know.

The other main thing to keep in mind is the face security of the item itself.

If the IoT item has a password and regular update support, it’s a much more secure item than any device lacking either of those features (to say nothing of both). Make sure that you know the answers to these questions before investing in any IoT device this holiday season, or just avoid them altogether.

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Chatbot recruits qualified candidates, schedules interviews

(TECH NEWS) No chatbot can replace humans, but like this one, there is great potential to streamline paper pushing.

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When I was younger, the coolest technology at the time was AOL Instant Messenger (AIM). Us teens and tweens would sit at our desk tops for hours, having pointless conversations with the same people we had seen all day long at school.

Every once in a while, the stars would un-align and there would be no buddies to talk to. This is when we would get desperate and strike up a conversation with SmarterChild, an AIM chatbot.

For us millennials, this was our first introduction to a chatbot, which is now a concept that has taken on a (virtual) life of its own. They now exist on many different websites, particularly ones with customer service, and are designed to have, basically, all of the answers.

Now as we get ready to jump into 2018, we see that this technology has advanced enough to the point where there are chatbots that serve as pre-recruiting tools for employers. One of these chatbots can be found on Applyr.

“Applyr is designed to be the most human recruitment tool. Our recruiter chatbots ‘sit’ on a company’s careers page and engage with, pre-select, and schedule interviews with candidates,” according to developers.

“This represents a radical improvement in the candidate experience, whilst saving the hiring company and the recruiter huge amounts of time. The more interactions Applyr chatbots engage in, the more our platform learns from the data it measures. Which further serves to improve recruiting processes.”

These recruiter chatbots are designed to help employers weed through candidates without consuming their precious time. The bots are customizable and scalable solution to your recruitment overload. Applyr states that they bring the power of Artificial Intelligence to the top of your recruitment funnel.

It is a fully comprehensive solution for global recruitment teams that includes: ATS integration, low-risk and GDPR compliance, security and confidentiality, international and multilingual capabilities, simple integration, and equal opportunities.

Applyr chatbots find qualified candidates through use of the AI-powered software. It then auto schedules the first interview and provides detailed analytics.

This way, more time can be spent on the interview itself and less time on arranging it. Applyr is no replacement for a human, but it can certainly speed up the process of getting to the best candidate.

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Tech News

The new best time of day to post on Facebook

(TECHNOLOGY) There has long been a “universal” sweet spot for when to post on Facebook, so what is it now?

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The best time to post on Facebook is a hotly contested topic, with some experts claiming to have the end-all-be-all answer while others admit that it isn’t an exact science.

While the best time to post for your demographic will ultimately depend on that demographic’s habits, regional location, and more, AI machine learning may ultimately provide the answer that you’ve been looking for.

To assume that there’s a universal “best time” to post on Facebook is a bit contrived, given the dynamic nature of people and their various nuances; however, there is almost certainly a best time for you to post to your followers. This time will depend on a myriad of different factors, which is why you shouldn’t have to calculate it yourself.

There are plenty of social media analysis tools available, one of the popular options is Socialbakers which offers a comprehensive suite that you can try for 14 days to see if it even works for you. The idea is that the suite will analyze your posts’ traffic, giving you a day-by-day report on when is the best time for you to post to your audience.

This dynamic approach allows you to target specifically the most active section of your audience without having to guess or account for outliers (e.g., holidays) by giving you an exact (often down to the minute) time at which your posts should go out for your selected day. The suite also learns as it is used, meaning that your posting hours will only improve in accuracy with time.

While experts are still throwing out best posting time estimates like between 1:00 and 4:00 on weekdays, the fact remains that the optimal posting solution for you most likely doesn’t always fall during this vanilla time frame—and even if it does, the exact time will always net more views and engagement than tossing a post into the void of the Internet during a three-hour window.

The bottom line is this: your social media game may be fine, but knowing the exact time of day on which to post – a luxury afforded only by an AI suite – is the only way to post reliably during your audience’s sweet spot.

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