Saturday, December 20, 2025

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Why Now?

AG Pro gives you sharp insights, compelling stories, and weekly mind fuel without the fluff. Think of it as your brain’s secret weapon – and our way to keep doing what we do best: cutting the BS and giving you INDEPENDENT real talk that moves the needle.

Limited time offer: $29/yr (regularly $149)
✔ Full access to all stories and 20 years of analysis
✔ Long-form exclusives and sharp strategy guides
✔ Weekly curated breakdowns sent to your inbox

We accept all major credit cards.

Pro

/ once per week

Get everything, no strings.

AG-curious? Get the full-access version, just on a week-to-week basis.
• Unlimited access, no lockouts
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• Stop anytime, no hoops

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Get your fill of no-BS brilliance.

Pro

/ once per year

All in, all year. Zero lockouts.

The best deal - full access, your way. No timeouts, no limits, no regrets.
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• 24-hour access to all new content
• No archive. No re-reads

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TGIF Theory


I worked at TGI Friday’s for nearly 8 years – after Tom Cruise helped make it famous by flipping bottles in the movie Cocktail but before the cool Guy Fieri commercials. Remember the creative genius who came up with the “In here, it’s always Friday” slogan? That was the era of my employment.

Starting at TGIF meant you had to go through weeks of training, both on the floor and in a classroom. The class was accompanied by a thick workbook with the company history, food and drink menu descriptions and theories.

Duck Pond Theory

My workbook is long gone but I remember the concept of this theory quite clearly. When you see a duck swimming in a pond it appears smooth and graceful, but looking under the surface you’ll see it’s feet paddling away like crazy. In the restaurant biz this means that when you’re out on the floor you want to look as calm and collected as possible at all times. Back in the kitchen is when you can flip out about how long the food is taking or complain about a bad customer. See the movie Waiting for a good example, parts of which are very accurate..

The duck pond theory applies to real estate the same way. At the office it’s easy to be hectic with scheduling appointments, calling inspectors and dealing with clients. But when you’re out showing houses or at the closing table it’s usually best to be calm and professional.

Ben Goheenhttps://mnhome.org/
As the son of two music teachers, Ben spent his first 21 years trying to make a living with his slightly above average trumpet playing. After no return calls from Dizzy Gillespie and then a failed attempt at becoming a fly girl on "In Living Color," he switched gears and finally found his nichè in real estate. He's a Minnesota appraiser and also a Realtor with his better half, Stacia. Labeled “one to watch” from an anonymous source (thanks mom), Ben is smart, good looking, athletic and a rock star inside his own head. He also never passes up a chance to write his own bio. Find him online at twitter or selling Stillwater Real Estate.

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