concept from Harvard Business Review
What’s in the Sweet Spot?
What is in the sweet spot in your market? Several companies like Redfin are seeking a targeted sweet spot that they feel no one else can touch- in their case it’s techno types (although they swear it’s not). But what about in your market?
Is it lit sale signs? Is that unique enough that competitors can’t touch you? Or is it your email campaign, your blog, your television commercials, your print ads, your hosted happy hours, your involvement with social media, or your charity work? Is the sweet spot in the appearance of your marketing, your copy, your tone, your font choice? Is the sweet spot in your commission structure offerings, your rebates, your donating 10% of all income to Habitat for Humanity? Is it in your designations, your eco-broker title, your GRI, NAR, TAR, etc written on your business card? Is it in your wardrobe, your hair style, your awesome shoes?
Where exactly is the sweet spot for you? Could it be a multitude of the aforementioned? My feeling is that most people don’t realize there’s a sweet spot that their competitors can’t touch. Many think that business is simply going with the flow and simply trying to do things better or differently, but in every situation, there is always a sweet spot that no competitor can get to, no matter how hard they try.
