The National Association of Realtors’ Floundering Media Efforts

Times are changing

In the old days we didn’t question much of anything. This is how much it costs for X homes magazine, this is how much it costs for a direct mail piece and NAR can spend our dues however they like. We were silent, Mt. Olympus issued their edicts and we all went along.

The world we live in today is a different place. Money is tight and it’s our job to look critically at how our resources are allocated be it on a marketing piece for our own businesses or how our national organization represents us.

To that end I believe NAR should totally overhaul it’s psychology on how and where they spend our dollars to promote. I’m still a fan of them marketing our industry. I will always be an advocate of that, but it’s time for modesty and consumer’s interests first rather than making it all about us. There are examples of the latter going on today, right under our eyes and it’s time for change.