Well. Dalton left. But before he went, I think he shipped all of his frustration to me in a box. And clearly, a delicate flower such as myself can’t handle that kind of pressure. So forgive me for a minute here, but this needs to be said.
If you’re not an agent, I don’t want to hear about how your favorite new shiny thing creates closings.
If you don’t actually sell real estate, you can’t really tell me how it’s done.
Period.
Regale me with your theories – that’s what they are. Theory. Trot out testimonials from those you’ve helped. Show me how your SEO methods worked – give me numbers, if you’ve got ’em – but only for the agents that actually use the thing.
Unless you’ve got the buns of buyers and sellers in seats in front of you on a regular basis, it’s all just your theory. And if you’re after a national audience to sell your shiny new thing to agents, your experience using it has absolutely no relation to me trying to get a local audience of buyers and sellers.
Teach me what you know. I’m open. I’m interested. Heck, it may actually work. But don’t ever – ever – tell me it gets closings, when that’s not your experience.
Whew. I feel better now. Don’t you?
