Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

American Express incentivizes social currency in your real estate business

Amex is serious about social media

You’ve seen the video above on television and rewards points are an old concept for credit card companies, but American Express has spent the past few years highly focused on social networking. They’ve been a strong voice in the space with their campaigns and have focused on bringing in people believed to be thought leaders like Guy Kawasaki to participate in and promote their “OPEN forum.”

They have been promoting the concept of “social currency” for a long time which they are now supporting with offering deals to their card owners who sync their cards to Foursquare and have now gone one step further and are offering customers to use those rewards mentioned in the video above and use them to pay for Facebook ads. For every $6,750 spent on a business card, $50 of Facebook advertising is redeemable in the Membership Rewards program.

Because Facebook accounts for one in three display ads online in the U.S., the ability to use rewards points for Facebook ads is timely and useful for any small business. We have told you how Facebook ads are a marketer’s dream and we reiterate today that the ability to spend a few dollars and put your offering in front of an extremely filtered targeted demographic is priceless (which would make it better if MasterCard had jumped in on offering Facebook ads as rewards, no?).

From the mouths of Facebook and American Express

“The Membership Rewards program is a unique and core asset for American Express that is becoming even more relevant for our Cardmembers in the social media space,” said Ed Gilligan, Vice Chairman at American Express. “We are thrilled to partner with Facebook to bring this first-of-its kind opportunity to small business Cardmembers who can now leverage the marketing power of the world’s largest social media platform in a smart and effective way.”

Advertisement. Scroll to continue reading.

“With hundreds of thousands of small businesses advertising on Facebook, this latest effort by American Express effectively takes advantage of our platform by providing these business owners with a new and convenient way to pay for Facebook advertising,” said David Fischer, vice president of advertising and global operations, Facebook.

If you’re already an Amex user, this could be a much more effective use of points than shoe shopping. If you’re not an Amex user, does having increasing social options connected to your card motivate you to switch?

AGBeat is not affiliated with American Express.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.


Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.




Ultra trendy design tips What’s happening in the world of art and design? D Pages knows, and they’ve just launched their blog, D Blog...

Social Media

Applying political views to business According to a recent survey of 500 Americans, more than one in three people have changed their opinion...

Tech Gadgets

A simple explanation Apple and Samsung have been in a heated legal battle for a long time and it is a complicated back and...


A common question We introduced you to the Amazon Kindle in September and noted that with the $199 price sticker, it may not be...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.