Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

The sweet spot for ad length in web videos

How long should a video ad be?

According to a new report by, when viewers view free content online, consumers have a very specific threshhold as to what is the acceptable duration of an online ad before seeing the free content, and it isn’t exactly what the traditional television advertisement has programmed our nation to believe is an advertisement.

In the month of December alone, 182 million American web users watched online video, averaging 23.2 hours per viewer, totaling 43.5 billion videos watched in the month. Fully 85.3 percent of the American web audience viewed online video, according to comScore.

Most of those web videos come with ads prior to the video beginning, and PollPosition’s telephone poll reveals that 15 seconds is the acceptable length for a video ad, according to 54 percent of Americans, while only 3 percent find a 60 second video ad to be acceptable and 12 percent said the traditional 30 seconds was an appropriate length. Most intriguing, 27 percent of respondents said they had no opinion on the matter at all.

For the majority of people who have a strong opinion on the matter, most lean toward 15 seconds as the appropriate length for an ad before a free video on sites like YouTube. Marketing professionals across the nation are looking for ways to reach consumers, many of whom are turning to the booming web video option, but it should be noted that this study does not pertain to web videos themselves, just the ads embedded by the host before the actual video. For the highest impact, it appears that 15 seconds is the sweet spot for embedded video ads.

Advertisement. Scroll to continue reading.
Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.


Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Marketing

The Blemish Effect dictates that small, adjacent flaws in a product can make it that much more interesting—is perfection out?

Business Marketing

This formerly bankrupt restaurant is getting a second chance, and the crowds are flocking to the nostalgia of Casa Bonita.

Business Marketing

Airtable presents the drawbacks of your current marketing strategy and what changes need to be made to make it work efficiently.

Business Entrepreneur

Creating ads can be a headache, but Meta is hoping to bring forth generative AI that can create advertising with a few short descriptions.


The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.