New platform announced for brokers
After an extensive test pilot program in partnership with M Squared Real Estate, real estate web marketing firm Virtual Results is launching “VR Broker’s Choice” which is a WordPress website solution built for brokers to provide to their agents as a branded part of their technology package in an effort to save their agents money and offer them a modern website solution that they can migrate with them no matter their broker despite being initially designed with their broker’s branding and brokerage provided content.
Brokers are looking to attract and retain talented agents and many are looking to technology as one method of doing so, but unfortunately, most options on the market look like the ridiculous template website below that passes as web design (unlike modern firms like Virtual Results alongside very few others). Some web design firms lock agents in to their broker’s branded site which has to be abandoned if they switch brokers, and more often than not what brokers offer looks like this (shield your eyes):
According to Virtual Results, “Agents can choose from a variety of beautifully designed themes and Virtual Results designers will customize their choice to produce a personal, stunning, finished website that will reflect their brand.”
“With the growing percentage of consumers searching for property on-line, it’s more important than ever for brokers to guide or provide to their agents, the best designed and best converting websites on the planet. Websites are an agents “curb appeal.” said Jim Marks, Virtual Results founder and President. “We’re thrilled to have M Squared as our initial VR Broker’s Choice partner. They are leaders in Internet marketing we are proud to bring our world class design and conversion to their agents at the most affordable price imaginable.”
“At M Squared our top priority is to provide agents with theVR tools they need to succeed in today’s marketplace. VR Broker’s Choice gives our agents a first-rate website themed for their individual brand, and customized for their target market areas.” Says Dominic Morrocco, M Squared Co-Founder and Partner, “When making the decision to offer WordPress websites to our agents, we evaluated vendors extremely carefully. We needed a scalable solution to incorporate our existing technological offerings with that in-development PO and planned. It was evidently clear the team at Virtual Results understands the needs of today’s agent better than anyone. Their Broker’s Choice program provides industry-leading IDX with world class design to create a complete, easy-to-use solution for both the agent and client alike. Moreover, Virtual Results’ management of plugins, hosting and general website upkeep, allows our marketing department the time and freedom to work one-on-one with our agents to truly maximize their online potential.”
Examples of the platform in action:
Two M Squared branded sites are below, first is MyDupontCircle.com followed by DCRealtorCapitolHill.com; note the consistency between the sites and the M Squared website and branding:
