Wastebook, the Final Frontier…

Can you people please stop Facebook real estate postings?

No posts about you wanting to help people find a home or what your latest and greatest overpriced listing is helps you. In fact, all you do is blend in or even look bad because that’s all you do. Your post with your 1977 over-photoshopped picture and the wording that says that you are in a certain market does not make people call you. Advertising is about being persuasive, not just throwing out generic blah.

I am sure you spend good money to learn basis social media skills from people who are as creative as a beige rug but guess what?  They got it wrong. Facebook is turning into Wastebook.  What did people do before this?

Think about the other side of the fence.  What do the readers want to read?  What do you want to see when you log in? It probably bothers you that the X-Max Superduper agent team from the Southern Hollie area posts their new listing with nauseating adjectives and a postlet link followed by the next post that tells you what kind of ice cream they are having a Baskin and Robbins.

Who cares?

How about an engaging chat about what can really help a consumer other than “call me about the $8000 tax credit.”    Let them know that a new store is opening nearby, help them understand what is in a contract that they may be signing that could help help, tell them about the history of snakes in the neighborhood (that one’s for you, Sean).

In other words, let people learn from you, not just hear you talk.