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Why Now?

AG Pro gives you sharp insights, compelling stories, and weekly mind fuel without the fluff. Think of it as your brain’s secret weapon – and our way to keep doing what we do best: cutting the BS and giving you INDEPENDENT real talk that moves the needle.

Limited time offer: $29/yr (regularly $149)
✔ Full access to all stories and 20 years of analysis
✔ Long-form exclusives and sharp strategy guides
✔ Weekly curated breakdowns sent to your inbox

We accept all major credit cards.

Pro

/ once per week

Get everything, no strings.

AG-curious? Get the full-access version, just on a week-to-week basis.
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• Stop anytime, no hoops

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Get your fill of no-BS brilliance.

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You should watch your slanguage … you follow?

Recently one participant on a conference call kept asking “You follow me, Brandie?”  Perhaps it was his Brooklyn-esque speech patterns, but what I was hearing was

Hey idiot, do I need to dumb this down for you?

That was cleared up a few days later, when during a one-on-one call I asked him “Do I present myself in a manner that leads you believe it’s necessary to speak to me like I’m four years old?” (ok, perhaps I didn’t say it in such an eloquent manner)  To which he replied “What the *f bomb* are you talkin’ about?” (I *heart* New Yorkers – no ambiguity)

I explained my perspective, and he replied, “It’s the equivalent of you Cali types following a thought wth ‘ya know’.” (“Cali?”  Totally not cool.)

Ah Ha!

… our regional slang is colorful and meaningful – to us – but it could be insulting to an out-of-towner.

Fast-forward to this post.  As my encounter illustrates, our regional slang is colorful and meaningful – to us – but it could be insulting to an out-of-towner.  What’s more, it’s fluid – evolving as new terms and phrases are created and edited from the mash up of regions and work functional areas & industries, thus increasing the chances of an unintentional insult.

The takeaway

Make certain you know where your clients are from, and don’t ever assume they “get” your industry jargon or regional slang.

Just for fun

What are some of your regionally-specific sayings that those of us in “Cali” may not know.  (Somehow I’m thinking @GwenBanta will have some doozies).

Here are a few of my favs from the workplace.  Without the aid of Google, what do you think they mean?

  • Seagull manager
  • Chainsaw consultant
  • Blamestorm session
  • Bis Cas Fri
  • Double-tap

photo

Brandie Younghttps://brandieyoung.wordpress.com
Brandie is an unapologetically candid marketing professional who was recently mentioned on BusinessWeek as a Top Young Female Entrepreneur. She recently co-founded consulting firm MarketingTBD. She's held senior level positions with GE and Fidelity, as well as with entrepreneurial start-ups. Raised by a real estate Broker, Brandie is passionate about real estate and is an avid investor. Follow her on Twitter.

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