It’s funny to laugh at, and I admit that I personally look forward to her Friday lists, but there is a part of me that feels sad and angry. Angry because consumers count on real estate professionals to actually be professional. I can’t imagine the reaction on a Realtor’s face if a marketer handed him or her their new print marketing full of the same types of mistakes- the truth is, the marketer would be out of a job and probably ruined as we all know that word of bad marketers burns as quickly as a grass fire in August.
I’m not sure what can be done, I mean, mistakes happen, but Brokers should actually take action. Brokers should follow up and penalize poor marketing by their Realtors and take listings from agents who repeatedly offend the principals of basic professionalism. True, Realtors are sales professionals, but they’re also self professed marketers, are they not? Realtors lately seem incredibly sensitive to their online reputations, but what about offline? Maybe they should be afraid if this is what they (Realtors) define as great client service and supposed 2.0 marketing…
Okay, maybe it doesn’t matter as words don’t sell a home, right? And I suppose the MLS doesn’t sell a home either? Neither do photos? Oh, here’s a good fall back position, “the MLS was never meant to be consumer facing.” Guess what? It is now. What must matter is that you can also misspell on Twitter and even poke your Realtor buddies about your listing on Facebook to show off how stupid you are. Or how about sitting through another coaching session on selling half assedly?
I want Gwen to keep making us laugh, but also reminding us that we can be better. Does the consumer even matter anymore? I keep asking…
