It is what I call “recruiting season” and real estate brokers are on the hunt. As agents start to plan for the next year, many brokers are out looking for the cream of the crop. My guess is that more agents will actually be making moves this year. In my local area, the number of homes sold last month was down over 41% from the same time period last year. When an agent’s income drops, they often look to outside sources such a new brokerage to give them a jump start.
I have received quite a few calls from various brokerages trying to sell me on making a move. A move is tough. They are expensive, distracting and confusing for your clients. I have worked for a number of different brokerages, both in Arizona and California. Making a move doesn’t make sense if the new firm is just more of the same.
Obviously a better commission split is always enticing, but is it going to adjust after a year? The promises of more leads- been there, heard that, doesn’t usually happen. I make my own leads. The promises that they have the best web presence in the area? Ummm, hello, my individual site ranks higher than almost all brokerages in my community.
Brokers- be unique, think outside the box. A better commission split can be negotiated anywhere. What is really special about your firm? They almost all look the same. Most brokerage are stuck using yesterday’s model. Why would/should an agent move to go get what they already have? As an agent, I have to evaluate and sell my value proposition to clients. I am having to adjust and change to set myself apart from my competition. Brokerages need to do the same thing.
Agents- what do you really want (besides more money)? What would make you move?
