Social media optimization
Managing multiple social media accounts can become frustrating, quickly, especially if you are trying to keep track of advertising campaigns, budgets, and optimal posting times. Luckily, there are several apps on the market aimed at helping you keep on top of your social media marketing campaigns. One of the new guys on the block, Wisemetrics, looks promising.
Wisemetrics is an organic content amplification platform: they help your content stand out on social networks. They use machine learning and data science to help generate your content in a meaningful way on social media platforms.
Other analytic tools offer reports and information, but they are difficult to gain meaningful insight from.
Wisemetrics is a prescriptive analytical tool; most other tools are descriptive or predictive. So, what’s the difference? Descriptive tools ask what happened, predictive tools ask what will happen, and prescriptive tools, like Wisemetrics ask what should I do? Of those questions, especially for entrepreneurs and small businesses just getting started, “what should I do” can be the most helpful.
How can this tool help you?
Now you know what Wisemetrics does, but how can it help you? Wisemetrics aggregates data from RSS feeds, FTP, and email, allowing you to schedule and push content to social media platforms. This helps reduce and optimize your time, but it can also help reduce your spending.
Based on the constant analysis of more than 10 million social posts and refined with your own data, Wisemetrics provides directly actionable suggestions to help you improve your performance in a snap.
Their Nitro engine, comprised of four optimization tools, can get your social media channels off the ground, quickly: channel optimization will help you decide which additional social media channels you would do well on with your content; timing optimization helps you know when to push content; content optimization can show your which picture or text will work best; and the frequency optimization will help you decide how often you should push your content.
Like a super assistant for your advertising
For advertising, it becomes a super assistant: automating repetitive tasks and optimizing your Facebook advertising spending with no effort or risk. The predictive technology can create ad optimization, targeted to your audience, and help reduce the cost by eliminating ads that could otherwise be irrelevant, or targeted to the wrong audience, if you did it on your own.
Also, since Wisemetrics is content centric, they not only measure the performance of each Facebook post and tweet, but also provide an aggregated view of the whole performance of each content asset. Again, helping you save time and money.
If you are not already using an optimization tool, Wisemetrics is definitely worth a look.
