Tuesday, January 13, 2026

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Unlock AG Pro Today

Why Now?

AG Pro gives you sharp insights, compelling stories, and weekly mind fuel without the fluff. Think of it as your brain’s secret weapon – and our way to keep doing what we do best: cutting the BS and giving you INDEPENDENT real talk that moves the needle.

Limited time offer: $29/yr (regularly $149)
✔ Full access to all stories and 20 years of analysis
✔ Long-form exclusives and sharp strategy guides
✔ Weekly curated breakdowns sent to your inbox

We accept all major credit cards.

Pro

/ once per week

Get everything, no strings.

AG-curious? Get the full-access version, just on a week-to-week basis.
• Unlimited access, no lockouts
• Full Premium archive access
• Inbox delivery + curated digests
• Stop anytime, no hoops

$
7
$
0

Get your fill of no-BS brilliance.

Pro

/ once per year

All in, all year. Zero lockouts.

The best deal - full access, your way. No timeouts, no limits, no regrets.
A year for less than a month of Hulu+
• Unlimited access to every story
• Re-read anything, anytime
• Inbox drop + curated roundups

$
29
$
0

*Most Popular

Full access, no pressure. Just power.

Free
/ limited

Useful, just not unlimited.

You’ll still get the goods - just not the goodest, freshest goods. You’ll get:
• Weekly email recaps + curation
• 24-hour access to all new content
• No archive. No re-reads

Free

Upgrade later -
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You Should Shut Up… BEFORE You Sound Like an Idiot


Think then Speak. Research than Speak. Listen than Speak.

It’s been a bit much this week, I’ve heard a myriad of stupidity and each time it’s been spewed from someone who simply didn’t have a clue.  I love debate and rightness as much as the next person, but honestly there are times when you need to be quite and listen – then share.  It’s prudent to how people respond to your diatribe, that you actually know all sides of an issue.

This week I encountered a Broker / Owner with agents working for them, that literally didn’t know the difference between Shortsale and REO.  She believed that Shortsales was synonymous with Foreclosures.  When I used the phrase REO, she adamantly corrected me that it wasn’t a relocation (she was thinking of RELO).  She didn’t understand the process at all, and had cost her client a healthy chunk of change, in doing something that was kind of dumb.  At the end of the conversation she was upset with me for not siding with her and telling her that she was at fault for not protecting her client.  That did not set well.

Lots of opinions, fewer facts

I am dismayed on almost a daily basis at the lack of knowledge that most agents have.  More than a little depressed that correct information is so easily obtained, and yet people are satisfied to be wrong.

We teach a class where we hold hearings of a mock licensing or Ethics complaints and the tremendous lack of understanding that agents have about the world at large is stifling.  Everyone thinks that real estate is suppose to be fair to everyone and especially the agent.  It’s not.  The real estate statutes are online, the Code of Ethics is online, Google just about any topics and you’ll find an answer (caution: bloggers are occasionally the largest source of incorrect information).  Real estate is an industry where your knowledge is everything – be right!

Listen!

Lastly, listen to what someone is trying to tell you.  Most people fail to listen when they have mentally dismissed another as a incapable source.  I see this most often with “veteran” agents.  They are sure of information they were taught 25 years ago, but fail to keep up with current changes and disregard the value of a newly licensed agent.  Wisdom gained through experience is important, but a wise person will learn to at least listen to everyone and confirm what they disagree with.  Listen to this sad reflection of today’s culture: Verizon Math Fail

Matthew Rathbunhttps://www.TheAgentTrainer.com/
Matthew Rathbun is a Virginia Licensed Broker and Director of Professional Development for Coldwell Banker Elite, in Fredericksburg Virginia. He has opened and managed real estate firms, as well as coached and mentored agents and Brokers. As a Residential REALTOR®, Matthew was a high volume agent and past REALTOR® Rookie of the Year & Virginia Association Instructor of the Year. You can follow him on Twitter as "MattRathbun" and on Facebook. Matthew's blog is TheAgentTrainer.com.

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