SmartZip, real estate analytics company gets $4.5M in funding

New funding, new staff member

Real estate analytics analytics service, SmartZip ranks, reports and compares real estate investments, telling consumers they should “know if a property is worth buying.”

Today, Intel Capital announced their investment in SmartZip, giving it a sizable funding infusion. Although the Intel Capital release nor the SmartZip website offer how much funding was received, AgentGenius uncovered a SEC filing that does not disclose the investor but clearly discloses the investment amount to be $4.5M.

According to TechCrunch, this is part of a larger U.S. investment of $15M in three separate web based companies. Intel Capital calls this investment “cultivat[ion of] the most promising areas of innovation to foster the development of the technologies of tomorrow.”

Equally interesting news is that SmartZip has hired real estate technology talent Robert Luna, former Business Development Director at IDX provider Diverse Solutions who also spent time as Inside Sales Director at Advanced Access.

SmartZip’s traffic is improving

This isn’t their first funding but it appears to be their largest which could increase their traffic and awareness. Intel Capital seems interested in analytics and the timing is appropriate as consumers have heightened interest as well as they seek credible analytics and information.