2011 SAMMY Awards
The 2011 Social Advertising, Media and Marketing (SAMMY) Awards were presented to a variety of individuals and companies for “breakthrough achievements” in social advertising, media and marketing.
Move Inc’s Realtor.com brand entry won a SAMMY in the Best Socialized Business (Enterprise) category. According to Move, Inc., the results of their digital campaigns, Realtor.com receives thousands of consumer inquiries per year on “Ask a Realtor,” their number of Facebook fans on their Facebook page has grown by 149% in the last year, they reached over 6 million Twitter followers each month (per Radian6), and they had 340,000 video views on their YouTube channel.
2011 SAMMY winners
Best Engagement Campaign
WINNER: Deep Focus / Microsoft Windows Phone 7
R&R Partners / Visit Las Vegas
Appssavvy / Frito Lay
Best Engagement Campaign – BtoB
Dun & Bradstreet Credibility Corp.
Best Direct Response Campaign
Kellogg Company Pop-Tarts / Biggs Gilmore
Best Branded Social Game
WINNER: WildTangent / Levi’s
Hands-On Entertainment World Poker Tour
Initiative / Lionsgate “The Expendables”
Best Integrated Social/Cross Media Campaign
WINNER: Biggs|Gilmore / Kimberly-Clark Cottonelle
The Glass Agency / Sac Deflated
Moxie / 20th Century Fox “Rio” / Nickelodeon
Best Social/Mobile Integrated Campaign
WINNER: R/GA / Nike + GPS
MEDL Mobile / MEDL Mobile App Incubator
Chick-fil-A / Engauge
Best Social Location Based Campaign
R/GA McCormick Grill Mayor
Best Social Promotion for a Product Launch
WINNER: R/GA / Nike Black Mamba
Deep Focus / Microsoft Windows Phone 7
Biggs|Gilmore / Kellogg’s Crunchy Nut Live
Best Social CreativeÂ
WINNER: R/GA / Nike Black Mamba
Deep Focus / Microsoft Windows Phone 7
R/GA / McCormick Grill
Best Branded Social Fan Page
WINNER: Biggs|Gilmore / Kellogg’s Pop-Tarts
360i / Coca-Cola
iSpeech
Best Branded Viral Video
WINNER: The Visionaire Group / Lionsgate “The Last Exorcism”
Room 214 / Linux Foundations
Biggs|Gilmore / Kimberly-Clark Cottonelle
Best Twitter Branding Campaign
WINNER: HBO / True Blood
The New York Times / Digital Subscriptions
Rickshaw Bagworks / Bo.lt
Best Social Media Platform Innovation
WINNER: R/GA / Pay w/a Tweet
American Express / Your Buzz
Kargo XXL / Ready or Not App
Best Use of Social Media for Social Good
WINNER: Deep Focus / The Goodness Engine
Hill Holiday / Liberty Mutual
R/GA / Armani Drops for Life
Best Branded Social Community
WINNER: R/GA / Walmart Facebook
Affinitive / Random House Random Buzzers
Doner / Del Taco
Best Social Community BtoB
Dun & Bradstreet Credibility Corp
Best Socialized Business – Enterprise
Move Inc. / Realtor.com
Best Socialized Business – Midsize
Converseon / IntegraMed
Best Socialized Business – Small
OwnerIQ
Best Social CRM Campaign
WINNER: American Express OPEN / YourBuzz
The New York Times
Biggs|Gilmore / Kellogg’s Pop-Tarts
Best Social Listening Strategy
WINNER: Converseon / Walmart
eBay /Just Drive Media
Best Social Media Marketing Agency
WINNER: R/GA
360i
Deep Focus
Best in Show
R/GA / Nike Black Mamba
