(MARKETING) User-generated content is a tremendous marketing tool brands should consider, but it does increase your liability, thus your insurance rates, so choose wisely.
(MARKETING) Quality marketers are constantly evolving, but getting your head around artificial intelligence can be a challenge - let's boil it down to the most relevant...
(MARKETING) The Blemish Effect dictates that small, adjacent flaws in a product can make it that much more interesting—is perfection out?
(MARKETING) If you're a business and want to learn something, give one of (or all of) these ten podcasts a listen.
(CUSTOMER SERVICE) Times are changing in the retail environment: a once customer-service driven experience is evolving into a minimalistic customer service approach.
(BUSINESS NEWS) Is your brand keeping up with shifting seasonal shopping trends? The changes are accelerating and small retailers must play catch up.
(MARKETING) LinkedIn may feel like a grandparent's wonderland, but it still yields power for your company, and the secret sauce is in the LinkedIn Groups.
(BUSINESS NEWS) Comparing your company to one of the big ones could actually hurt your business. Let's dive into exactly why.
(MARKETING) A market that is making waves is found in the form of entertainment nostalgia.
(MARKETING NEWS) For all businesses, it is not only essential to develop an digital marketing strategy, but also necessary to utilize it in order to gain...
(MARKETING) Influencer advertising and marketing is currently the "in" thing to do. However, even influencer marketing gurus aren't convinced about what they do.
(BUSINESS) Do you have an online design portfolio? Does it hold up to modern standards or is it stuck in 1997?
(BUSINESS MARKETING) Aori is the newest tool designed to help anyone using AdWords to kick more butt.
(MARKETING NEWS) The Pregnancy Pause is an organization aimed at helping moms re-enter the workforce from maternity leave sans the explanation for the employment gap.
(MARKETING) People fear using their picture in social networking profiles, but we make the case not only for using pictures of yourself, but of scrapping stock...
(MARKETING) Getting your message heard in this noisy world isn't impossible, it just takes some purposeful habits on your part.
(BUSINESS) If you own a business or lead one, take one of many interesting free Google classes to brush up or learn new info to gain...
(TECH NEWS) As voice assistants take over our lives, you may worry how your SEO fares in this new, uncharted territory. Let's discuss.
(BUSINESS) We often become obsessed with new marketing strategies, favoring the internet over some traditional methods that continue to drive traffic timelessly.
(SOCIAL MEDIA) YouTube has made some cavalier changes to their monetization strategy, kicking the underdog in the gut.
(BRANDING) After much dispute, the Cleveland Indians will no longer don the offensive logo on the field - but is such limited progress laudable?
(PUBLIC RELATIONS) With a bad case of foot-in-mouth disease, the founder of SCOTTeVEST proves how not to talk about your customers.
