Business Marketing Use AI to recruit for jobs instead of taking them There's a lot of controversy around AI and jobs, but according to Dover, AI has a surprisingly robust case for job recruitment. Macie LaCau, Staff Writer6 days ago
Business Marketing Study: How do we feel about paying for our social media? With Snapchat being among the latest to offer a paid option, the question has arose: who's willing to pay for their social media and... Khristina Rhead, Staff WriterNovember 9, 2023
Business Marketing Succeeding as a new marketing research analyst professional If you're interested in joining the world of marketing research, these tips can help you set up for success in interviews and beyond. Larry Alton, ColumnistNovember 8, 2023
Business Marketing Marketers’ secret weapon for product images that convert (BUSINESS MARKETING) Want professional, customizable product images for your company? Consider Glorify’s hot Black Friday deal. Anais Dersimonian, Staff WriterOctober 26, 2023
Business Marketing Don’t excel in Excel? Never fear, Equals is here. Excel is one of the most common spreadsheet tools on the market, but Equals has added to the competition with their latest product drop. Nicole Canelakes, Staff WriterOctober 18, 2023
Business Marketing 3 considerations when marketing in an era of uncertainty As the end of the COVID tunnel begins to brighten, marketing strategies may shift yet again - here are three thoughts to ponder going... Larry Alton, ColumnistOctober 13, 2023
Business Marketing The ultimate guide to TikTok analytics for marketers Analytics are a goldmine for marketers trying to better understand their audience. Here's a how-to guide on TikTok analytics. Nicole Canelakes, Staff WriterOctober 11, 2023
Business Marketing Did you know influencer marketing is actually centuries old? (MARKETING) You may roll your eyes at sexy strangers hawking snake oil on social media, but influencer marketing is nothing new... Taylor Leddin, Staff WriterOctober 4, 2023
Business Marketing The intersection between Experience Design & Marketing The field of marketing has been around the sun and back, whereas experience design is a newer, but growing field. Where do they overlap? David Young, EditorialstOctober 3, 2023
Business Marketing Is a resume by ChatGPT worth charging for, or too good to be true? One TikToker is going viral promoting a "nonworkaholic" philosophy and advocating for selling a ChatGPT-written resume or language translation. Macie LaCau, Staff WriterSeptember 18, 2023
Business Marketing How to boost sales with the ‘Blemish Effect’ The Blemish Effect dictates that small, adjacent flaws in a product can make it that much more interesting—is perfection out? Jack Lloyd, Senior Staff WriterSeptember 13, 2023
Business Marketing The power of nostalgia: Casa Bonita’s grand re-opening This formerly bankrupt restaurant is getting a second chance, and the crowds are flocking to the nostalgia of Casa Bonita. Dawn Brotherton, Senior Staff WriterSeptember 12, 2023
Business Marketing Why more businesses are upgrading with luxury experiences More and more brands are leaning into the luxury experience as we become more used to treating ourselves even in the little things. Macie LaCau, Staff WriterSeptember 8, 2023
Business Marketing Cannabis in Texas is blazing the way for new jobs (plus how to get it on it) The cannabis market is growing across the US, but Texas especially has a need for skilled employees to enter the field. Here is how! Jessica Todryk, ColumnistJuly 28, 2023
Business Marketing 3 ways to win over men through your marketing messages Men are hard enough to buy gifts for, but the male audience can also be hard to target in marketing. Here's our best tips... Larry Alton, ColumnistJuly 20, 2023
Business Marketing The wait for search advertising on Tiktok continues Many advertisers have been awaiting this unconventional methodology for search advertising from Tiktok, but it appears we're waiting a little longer. Macie LaCau, Staff WriterMay 30, 2023
Business Marketing New features amp up Instagram Reels for marketers and creators alike Instagram has introduced a whole bunch of new features to aid content creators in using the in-app tool and monetize their skills more effectively. Joleen Jernigan, Staff WriterApril 27, 2023
Business Marketing Meta is dabbling in a decentralized social media app Everyone knows Meta is always keen to jump on any social trend, but a decentralized social media experience is definitely out of left field. Macie LaCau, Staff WriterMarch 13, 2023
Business Marketing A TikTok ban could be imminent in the US (for real this time) It's been talked about for years, but thanks to rising US-China tensions, the TikTok ban may finally become reality. Nicole Canelakes, Staff WriterMarch 6, 2023
Business Marketing McDonalds innovates their ad visuals with mind-tripping AI McDonald's Lunar New Year ad showed off some pretty convincing AI generation - what do these tools say about the future of marketing? Jack Lloyd, Senior Staff WriterFebruary 15, 2023
Business Marketing Google, Meta’s ad dominance finally experience a slow fade Google and Meta have dominated the US's ad revenue since 2014, but in 2022, that started to fade. Will it continue? Jack Lloyd, Senior Staff WriterDecember 30, 2022
Business Marketing Google adds new filters to search in carousal redesign Google adds a redesign quietly to its search engine, adding filters that will change what we know about SEO Marketing. Jennifer Nall, Staff WriterDecember 15, 2022