(MARKETING) Ulta Beauty's insensitive marketing email surrounding the Kate Spade brand can be a lesson: Be cautious and respond to crisis appropriately.
(BUSINESS MARKETING) A new study finds that frequent ads are actually more detrimental to a brand’s image than that same brand advertising near offensive...
(MARKETING) White Castle is offering a subscription-only spicy recipe on the OnlyFans platform. We explain why taking this risk is a genius marketing move