Business Marketing

The wait for search advertising on Tiktok continues

Many advertisers have been awaiting this unconventional methodology for search advertising from Tiktok, but it appears we're waiting a little longer.

New features amp up Instagram Reels for marketers and creators alike

Instagram has introduced a whole bunch of new features to aid content creators in using the in-app tool and monetize their skills more effectively.

Meta is dabbling in a decentralized social media app

Everyone knows Meta is always keen to jump on any social trend, but a decentralized social media experience is definitely out of left field.

A TikTok ban could be imminent in the US (for real this time)

It's been talked about for years, but thanks to rising US-China tensions, the TikTok ban may finally become reality.

McDonalds innovates their ad visuals with mind-tripping AI

McDonald's Lunar New Year ad showed off some pretty convincing AI generation - what do these tools say about the future of marketing?

Google, Meta’s ad dominance finally experience a slow fade

Google and Meta have dominated the US's ad revenue since 2014, but in 2022, that started to fade. Will it continue?

Google adds new filters to search in carousal redesign

Google adds a redesign quietly to its search engine, adding filters that will change what we know about SEO Marketing.

Meta may be required to get user consent before serving ads

Consent is #1, but the US, advertising and targeted marketing based on behavior is never included - finally, for Meta in the EU - it is!