The Politics of Giving – Opportunism or Selflessness?

Unless you’ve spent the last week in a cave, you know there are people really hurting not all that far from our borders. Many of us have contemplated how we can those in Haiti and those in need in our own everyday lives. Those decisions are not easy and often those decisions have consequences. Within our families and our businesses many of us wrestle with those issues. Is it possible to give back, set a positive example and not have it be seen as blatant opportunism? Does helping others publicly to any degree have a place in our business or is the risk of consumer cynicism just too great?