MLS: The Holy Grail of the Listing World?
We can’t deny that MLS has become an integral part of listing and selling homes in most areas of the country. Numbers show that the majority of home sales are with the help of cooperating agents/brokers which reinforces the need for a clearinghouse to share listing data.
Not all Listing Cards are Created Equal
Most of us have probably loot count of the number of listings we run across where the person entering it obviously didn’t want to take the time to fill out the fields or worse the required fields are filled with bogus information. At best this is a annoyance to other agents and the consumer and at worst can be missed buyers especially if the incorrect information causes the listing to no show up in searches.
Are MLS Listing Pathways or Roadblocks to Showings/Sales?
A complete and correctly filed out listing card is the roadmap or blueprint to the widest net being cast to potential buyers which leads to showings and offers (assuming priced correctly). Complete and coherent information/instruction also alleviate listing agent headaches avoiding the endless calls from coop agents and gives the them a more professional image in the face of the local real estate professional community. A poorly done or incompletely card is an aggravation to everyone involved and the fact that many still sell reinforces the complacency that exists in this area.
