Sunday, December 21, 2025

Brett Cenkus

Brett is The Startup Shepherd – part startup consultant, part angel investor/financier, and part business lawyer. A six-time entrepreneur and recovering “left brainer,” Brett particularly enjoys helping startups and rapidly growing socially-conscious companies.

Workers of the world, disunite! The gig economy is transforming the future

Independent contractor statuses are being reviewed by the government, but they're asking the wrong questions and missing this historic moment as we shift toward an entrepreneurial society.

Beware the Zuckerbook money-doubling machine: spotting a bad ad spend

Promises of doubling your money with Facebook ads is actually a pretty bad bet: why the "breaking even" promise of an ad cost is garbage.

The very first thing you must do when you launch a business

When you launch your business, there is something you must do at the very beginning, and it's not what you're thinking a lawyer would advise.